Live Online Learning Archives - American Marketing Association https://www.ama.org/format/live-online-learning/ The Essential Community for Marketers Wed, 27 May 2026 18:22:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Live Online Learning Archives - American Marketing Association https://www.ama.org/format/live-online-learning/ 32 32 158097978 Build a Brand Voice That Scales https://www.ama.org/events/virtual-training/build-a-brand-voice-that-scales/ Wed, 27 May 2026 18:00:12 +0000 https://www.ama.org/?post_type=ama_event&p=237878 You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap. Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation […]

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You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.

Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you what you meant.

You’ll also learn how to audit existing content against your brand voice, adapt tone across channels without losing consistency, and keep your voice documentation relevant as your brand grows.

October 6, 2026 | 10:00 a.m. – Noon CT

Select your quantity below to register

Build a Brand Voice That Scales (Oct 2026)

Non-Member

$275.00

Member

$150.00

Qty


Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Should Attend?

  • Content marketers, strategists, and editorial leads responsible for brand voice and messaging consistency.
  • Brand and communications professionals defining or refining how their organization shows up across channels.
  • Social media and digital marketers managing tone and voice across multiple platforms.
  • Marketing leaders overseeing content quality, contributor networks, or agency relationships.
  • Mid-level to senior marketers with teams, freelancers, or AI-assisted workflows to align.

Key Takeaways

  • Identify the core elements of a differentiated and recognizable brand voice
  • Define brand personality traits and translate them into actionable content guidance
  • Create practical brand voice charts with clear messaging standards and examples
  • Apply brand voice consistently across channels, formats, and contributors (including AI)
  • Evaluate and refine brand voice documentation to support long-term content consistency and scalability

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 237878 Two Layers Deeper: Marketing with Direction at the Speed of Thought https://www.ama.org/events/webinar/two-layers-deeper-marketing-with-direction-at-the-speed-of-thought/ Fri, 22 May 2026 18:13:00 +0000 https://www.ama.org/?post_type=ama_event&p=237515 This Webinar airs at 12 PM CST and will be available on-demand for six months after airing. It’s difficult to understand what’s actually driving uneven campaign performance, message gaps, and attribution challenges – especially when finding those answers often takes days of manual analysis and piecing together disconnected data. Without a clear diagnosis, teams default […]

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]]> This Webinar airs at 12 PM CST and will be available on-demand for six months after airing.

It’s difficult to understand what’s actually driving uneven campaign performance, message gaps, and attribution challenges – especially when finding those answers often takes days of manual analysis and piecing together disconnected data. Without a clear diagnosis, teams default to more campaigns, more content, and more spend instead of the targeted action needed to improve enrollment outcomes. 

This session will explore how AI agents can help marketing teams get two layers deeper: identifying the root causes behind operational gaps, then turning those insights into action in the real world. 

From flagging when a region falls behind and creating personalized campaigns for specific segment gaps to launching out-of-the-box projects like communications funnel audits and website efficacy analysis, no data point is left behind when it comes to driving revenue and improving marketing outcomes.

register now

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]]> 237515 How to Drive AI Visibility with Press Releases and Earned Media https://www.ama.org/events/webinar/how-to-drive-ai-visibility-with-press-releases-and-earned-media/ Fri, 22 May 2026 14:18:05 +0000 https://www.ama.org/?post_type=ama_event&p=237430 This webinar airs at 12 PM CST and will be available on-demand for six months after airing. AI search is changing how buyers discover brands. If your content isn’t showing up in AI-generated answers, you’re losing visibility and missing opportunities to drive traffic and pipeline, even when your campaigns are strong. For marketers, this shifts […]

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]]> This webinar airs at 12 PM CST and will be available on-demand for six months after airing.

AI search is changing how buyers discover brands. If your content isn’t showing up in AI-generated answers, you’re losing visibility and missing opportunities to drive traffic and pipeline, even when your campaigns are strong.

For marketers, this shifts how content should be created, distributed, and measured. Visibility is no longer about rankings. Your brand needs to be cited, trusted, and surfaced when AI tools generate answers.

In this session, we’ll break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search.

You’ll learn:

  • How press releases and earned media drive visibility (and pipeline)
    Why placements and mentions now influence more than awareness.
  • How to optimize content for discoverability
    Simple, practical ways to structure and optimize press releases and campaign content so they’re credible and easy for AI engines to surface.
  • How to spot gaps in your AI presence
    Quick ways to see if and where you’re showing up in search results.
register now

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]]> 237430 Meta Ads in 2026: AI, Advantage+ and What’s Actually Working https://www.ama.org/events/virtual-training/meta-ads-in-2026-ai-advantage-and-whats-actually-working/ Thu, 21 May 2026 16:01:48 +0000 https://www.ama.org/?post_type=ama_event&p=237288 Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground. This workshop […]

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Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground.

This workshop walks you through how Meta advertising has changed and what is working right now. You’ll get up to speed on Advantage+ campaigns, understand how to use AI-assisted tools for copy, creative, and predictive testing, and learn how to set up the Conversions API so your measurement holds up in a privacy-first environment.

September 16, 2026 | 10:00 a.m. – Noon CT

Select your quantity below to register

Meta Ads in 2026 (Sept 2026)

Non-Member

$275.00

Member

$150.00

Qty


Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Should Attend?

  • Social media managers and in-house marketing professionals 
  • Freelance digital marketers managing Meta ad accounts on behalf of clients
  • Small business owners and startup founders who run their own Facebook or Instagram advertising
  • Marketing executives and brand managers looking to refresh their Meta ads knowledge after recent platform changes
  • Those who have advertised using ‘boosted posts’ or dabbled with Meta Ads, but need updated knowledge and to build confidence using the Ads Manager platform. Perhaps ads just haven’t worked for them in the past.

Key Takeaways

  • How to use Advantage+ campaigns and Meta’s AI-driven targeting to simplify ad setup and improve results.
  • What’s working in Meta ad creative right now, including how to use AI tools for copy, visuals, and predictive testing to stretch your budget further.
  • How to build, schedule, and optimize campaigns using a mix of manual and automated techniques, with practical frameworks for budgeting and A/B testing.
  • How to measure performance accurately in a privacy-first world, including setting up Meta’s Conversions API and interpreting results with confidence.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 237288 Measure What Matters in Content Marketing https://www.ama.org/events/virtual-training/measure-what-matters-in-content-marketing/ Thu, 21 May 2026 13:36:53 +0000 https://www.ama.org/?post_type=ama_event&p=237269 Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it. This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to […]

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Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.

This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.

The problems this session is designed to solve are ones you’ve probably already felt:
> Reporting that shows activity but doesn’t inform decisions
> Segmentation that’s based on gut feel because the right data isn’t accessible
> Content, demand gen, and nurture teams that operate in silos and measure success differently

Come to the session with your real challenges and questions to address.

September 22, 2026 | 10:00 a.m. – Noon CT

Select your quantity below to register

Measure What Matters in Content Marketing (Sept 2026)

Non-Member

$275.00

Member

$150.00

Qty


Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Should Attend?

  • Content marketing managers, directors, and practitioners who develop and refine content, build strategy, and are directly accountable for content performance.
  • Senior or lead-level professionals overseeing broader marcomm or digital programs and need to align teams around shared metrics.
  • Performance and growth marketers who care most about the connection between content and pipeline.
  • Planners and strategists who work across functions, often responsible for audience segmentation and personalization strategy.

Key Takeaways

  • How to define measurement ownership across marketing, product, and analytics teams so everyone knows what they’re responsible for and why
  • How to build a measurement approach that informs real content decisions, not just end-of-month reporting
  • How to identify the segmentation and personalization insights hiding in your existing data
  • How to bring your toughest measurement questions to the room and leave with answers you can use

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Measure What Matters in Content Marketing appeared first on American Marketing Association.

]]> 237269 UX Foundations for Marketers (2-part series) https://www.ama.org/events/bootcamp/ux-foundations-for-marketers-2-part-series/ Wed, 20 May 2026 17:23:40 +0000 https://www.ama.org/?post_type=ama_event&p=237171 Turn Better UX Into Better Marketing Results Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI. Across both […]

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Turn Better UX Into Better Marketing Results

Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.

Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about, and advocate for, the end user at every stage.

No design background required. Just a willingness to look at your marketing results from a new angle.

Part 1: August 20, 2026 | 10:00AM-12:00PM Central Time
Part 2: August 27, 2026 | 10:00AM-12:00PM Central Time

Select your quantity to register

UX Foundations for Marketers (August 2026)

Non-Member

$475.00

Member

$300.00

Purchase 3 or more tickets for your group or team and save 10%.

All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Two Live Sessions

This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Part 1: August 20

UX Foundations
Dive deep into the foundational UX knowledge needed to identify what’s holding campaign performance back, allowing you to communicate more effectively with design and product teams, and advocate for changes that directly impact engagement, conversions, and ROI.

Part 2: August 27

UX Design Principles
Moves beyond awareness and into the frameworks, vocabulary, and design thinking skills to actively shape UX decisions driving measurable outcomes. From evaluating design quality to building the business case for accessibility improvements, you will gain the practical tools to connect UX strategy directly to marketing performance.

Who Will Benefit?

This foundational two-part course is designed for professionals who:

  • Are responsible for driving digital performance, customer engagement, and conversion outcomes.
  • Collaborate with and/or engage in design efforts with outsourced designers or with their own smaller in-house design team.
  • Seek to achieve more user and business centric ROI outcomes via design for their products and websites.

Key Takeaways

  • Know exactly where UX fits into your digital strategy and where the gaps are costing you performance.
  • Make a credible, data-informed case for UX investment, so you can influence design decisions and get stakeholder buy-in.
  • Understand the finer details of UX strategy frameworks, audience targeting approaches, and prioritization methods.
  • Connect digital experience analysis directly with marketing KPIs.
  • Use proven behavioral principles to design and brief experiences that reduce friction, build trust, and convert more of the right users.
  • Identify where your organization sits on the UX maturity curve and what to prioritize for the next step.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 237171 2026 Webinar Benchmark Report Revealed https://www.ama.org/events/webinar/2026-webinar-benchmark-report-revealed/ Fri, 15 May 2026 22:09:51 +0000 https://www.ama.org/?post_type=ama_event&p=236791 What’s actually changing in webinar strategy in 2026? Every year, Goldcast digs into the data behind thousands of real webinars to see what top-performing teams are doing differently. This year’s Webinar Benchmark Report is the biggest yet, analyzing 26,190 webinars across 522 B2B organizations, representing 6.8 million registrants and more than 2.2 million attendees. The […]

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]]> What’s actually changing in webinar strategy in 2026?

Every year, Goldcast digs into the data behind thousands of real webinars to see what top-performing teams are doing differently. This year’s Webinar Benchmark Report is the biggest yet, analyzing 26,190 webinars across 522 B2B organizations, representing 6.8 million registrants and more than 2.2 million attendees.

The takeaway is clear: webinar programs are becoming more strategic, more content- driven, and more AI-powered.

In this session, Alex Bleeker and Cindy Dubon from Goldcast will break down what the latest benchmarks mean for marketers building webinar programs right now.

They’ll cover how leading teams:

• Build webinar series that drive 94% more registrations than standalone events
• Turn on-demand into a real growth lever, with 89% of teams now offering recordings
• Use AI to scale post-event content production, with 98% of clips now generated by AI
• Benchmark their own performance against what’s happening across the market

If you want to understand how your webinar program stacks up and where to focus next, this is the session to join.

This Event Begins at 12 PM CT and will be available for six months after airing.

Register now

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]]> 236791 The Identity Gap: How Marketers Perceive Success and Where It Breaks Down https://www.ama.org/events/webinar/the-identity-gap-how-marketers-perceive-success-and-where-it-breaks-down/ Mon, 11 May 2026 16:12:10 +0000 https://www.ama.org/?post_type=ama_event&p=236213 Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who […]

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]]> Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who don’t. Non-identity users still believe they can be effective overall, but that belief starts to unravel when they look more closely at how their marketing actually performs.

In this webinar, we’ll break down where performance starts to diverge and what it takes to create greater clarity and alignment across marketing.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

register now

Key Takeaways

  • A data-driven look at how marketers using identity resolution outperform those who don’t
  • The biggest roadblocks marketers face when using identity resolution and how to overcome them
  • The tools, platforms and data strategies marketers are using to deliver more connected moments

The post The Identity Gap: How Marketers Perceive Success and Where It Breaks Down appeared first on American Marketing Association.

]]> 236213 Three Ways Institutions Are Blocking Their Own Pipeline https://www.ama.org/events/webinar/three-ways-institutions-are-blocking-their-own-pipeline/ Tue, 05 May 2026 21:30:30 +0000 https://www.ama.org/?post_type=ama_event&p=235508 Your inquiry volume is holding. So why are applications flat and yield still soft? The enrollment crisis isn’t a demand problem. It’s a response problem. Students are raising their hand and then disappearing, not because they chose a better school, but because another school responded faster, answered the affordability question sooner, or simply stayed in […]

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]]> Your inquiry volume is holding. So why are applications flat and yield still soft?

The enrollment crisis isn’t a demand problem. It’s a response problem. Students are raising their hand and then disappearing, not because they chose a better school, but because another school responded faster, answered the affordability question sooner, or simply stayed in touch. This webinar is for enrollment leaders and teams who are ready to stop losing students they’ve already earned.

In this webinar, you’ll get a clear diagnosis of where your funnel is breaking down and concrete steps you can take right away:

  • Where the speed gap is costing you and how to close it without adding headcount
  • Why the affordability wall kills inquiries before they ever apply and what earlier cost clarity actually looks like in practice
  • How to extend your team’s capacity so high-touch follow-up doesn’t depend on having more hours in the day

You’ll also leave with a self-assessment tool to score your own enrollment funnel across all three areas, plus a clear path forward if you want to go deeper.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

register now

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]]> 235508 How to Write a Strategic Plan (November 2026) https://www.ama.org/events/virtual-training/how-to-write-a-strategic-plan-nov2026/ Mon, 04 May 2026 18:36:04 +0000 https://www.ama.org/?post_type=ama_event&p=235270 Build and Implement A Strategic Plan Every marketing team operates within a larger organizational direction. However, the planning process that most successful brands use builds a stronger foundation for the conversations that matter most in your organization. In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your […]

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Build and Implement A Strategic Plan

Every marketing team operates within a larger organizational direction. However, the planning process that most successful brands use builds a stronger foundation for the conversations that matter most in your organization.

In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization.

Leave this session with thinking and frameworks to fuel long-term brand growth and advance your career. 

November 5, 2026 | 10:00 a.m. – Noon CT

Select your quantity below to register

How to Write a Strategic Plan (Nov 2026)

Non-Member

$275.00

Member

$150.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Should Attend?

  • Brand and marketing managers, directors, VPs/GMs who own/write/update/implement strategic plans for a brand or business unit (client-side marketing/business leaders)
  • CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company/corporate strategy
  • Agency strategy/client management/business development roles who want to grow their agency and become better strategic partners for their clients
  • Small business owners who want a framework to create a growth plan for their own business

Key Takeaways

  • Follow the strategic planning process most brands use
  • Use common strategic plan structures and formats
  • Start with proper homework and preparation
  • Craft an effective vision statement
  • Identify key issues and select strategies
  • Translate strategies into actionable initiatives
  • Access all included templates and worksheets

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post How to Write a Strategic Plan (November 2026) appeared first on American Marketing Association.

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