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AMA/u2019s digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":118889,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"textColor\":\"black\"} -->\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->","post_title":"Transform Your Marketing with AI: Hands-On Workshop Series","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"transform-your-marketing-with-ai-hands-on-workshop-series-june2026","to_ping":"","pinged":"","post_modified":"2026-05-06 11:08:18","post_modified_gmt":"2026-05-06 16:08:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=205134","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":237515,"post_author":"231188","post_date":"2026-05-22 13:13:00","post_date_gmt":"2026-05-22 18:13:00","post_content":"<!-- wp:paragraph -->\n<p><strong>This Webinar airs at 12 PM CST and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s difficult to understand what\u2019s actually driving uneven campaign performance, message gaps, and attribution challenges \u2013 especially when finding those answers often takes days of manual analysis and piecing together disconnected data. Without a clear diagnosis, teams default to more campaigns, more content, and more spend instead of the targeted action needed to improve enrollment outcomes. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This session will explore how AI agents can help marketing teams get two layers deeper: identifying the root causes behind operational gaps, then turning those insights into action in the real world. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From flagging when a region falls behind and creating personalized campaigns for specific segment gaps to launching out-of-the-box projects like communications funnel audits and website efficacy analysis, no data point is left behind when it comes to driving revenue and improving marketing outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//eK572G?RefId=CTA1\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Two Layers Deeper: Marketing with Direction at the Speed of Thought","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"two-layers-deeper-marketing-with-direction-at-the-speed-of-thought","to_ping":"","pinged":"","post_modified":"2026-05-22 14:44:14","post_modified_gmt":"2026-05-22 19:44:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=237515","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":236791,"post_author":"231188","post_date":"2026-05-15 17:09:51","post_date_gmt":"2026-05-15 22:09:51","post_content":"<!-- wp:paragraph -->\n<p>What\u2019s actually changing in webinar strategy in 2026?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Every year, Goldcast digs into the data behind thousands of real webinars to see what top-performing teams are doing differently. This year\u2019s Webinar Benchmark Report is the biggest yet, analyzing 26,190 webinars across 522 B2B organizations, representing 6.8 million registrants and more than 2.2 million attendees.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The takeaway is clear: webinar programs are becoming more strategic, more content- driven, and more AI-powered.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, Alex Bleeker and Cindy Dubon from Goldcast will break down what the latest benchmarks mean for marketers building webinar programs right now.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They\u2019ll cover how leading teams:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2022 Build webinar series that drive 94% more registrations than standalone events<br>\u2022 Turn on-demand into a real growth lever, with 89% of teams now offering recordings<br>\u2022 Use AI to scale post-event content production, with 98% of clips now generated by AI<br>\u2022 Benchmark their own performance against what\u2019s happening across the market<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want to understand how your webinar program stacks up and where to focus next, this is the session to join.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This Event Begins at 12 PM CT and will be available for six months after airing<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////goldcastevents.registration.goldcast.io//webinar//9953f67f-3125-46aa-b3bd-9138b5fe6100?utm_campaign=insider_june2026&utm_source=partner&utm_content=ama\%22>Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"2026 Webinar Benchmark Report Revealed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2026-webinar-benchmark-report-revealed","to_ping":"","pinged":"","post_modified":"2026-05-19 12:08:48","post_modified_gmt":"2026-05-19 17:08:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=236791","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":237430,"post_author":"231188","post_date":"2026-05-22 09:18:05","post_date_gmt":"2026-05-22 14:18:05","post_content":"<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CST and will be available on-demand for six months after airing.<\/strong><br><br>AI search is changing how buyers discover brands. If your content isn\u2019t showing up in AI-generated answers, you\u2019re losing visibility and missing opportunities to drive traffic and pipeline, even when your campaigns are strong.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For marketers, this shifts how content should be created, distributed, and measured. Visibility is no longer about rankings. Your brand needs to be cited, trusted, and surfaced when AI tools generate answers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, we\u2019ll break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>How press releases and earned media drive visibility (and pipeline)<\/strong><br>Why placements and mentions now influence more than awareness.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>How to optimize content for discoverability<br><\/strong>Simple, practical ways to structure and optimize press releases and campaign content so they\u2019re credible and easy for AI engines to surface.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>How to spot gaps in your AI presence<br><\/strong>Quick ways to see if and where you\u2019re showing up in search results.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//vBxDyx?RefId=CTA1\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"How to Drive AI Visibility with Press Releases and Earned Media","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-drive-ai-visibility-with-press-releases-and-earned-media","to_ping":"","pinged":"","post_modified":"2026-05-22 17:10:09","post_modified_gmt":"2026-05-22 22:10:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=237430","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":229610,"post_author":"168509","post_date":"2026-03-13 15:07:29","post_date_gmt":"2026-03-13 20:07:29","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"96fdd5bc-148f-4d7e-87ca-753cdd8127a9\",\"type\":\"product\"},{\"id\":229618,\"uuid\":\"5075d039-400a-401d-92b9-be23f7e39c21\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: AI ROI<br>Time: Aug 6, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1\%22>https:\/\/ama-org.zoom.us\/j\/82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1<\/a>

Meeting ID: 823 3804 6837<br>Passcode: AMAAIROI<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-beyond-efficiency-a-blueprint-for-measuring-ai-s-financial-impact\">Beyond Efficiency: A Blueprint for Measuring AI\u2019s Financial Impact<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Most marketing teams measure AI with the wrong scorecard, tracking \u201ctime saved\u201d and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: <strong>Quality Lift<\/strong> (better outcomes), <strong>Scope Expansion<\/strong> (new work shipped that wouldn\u2019t happen otherwise), and <strong>Capability Unlock<\/strong> (removing bottlenecks).\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators. And learn how to translate these results into a CFO-ready narrative that answers the tough questions leaders ask before approving continued investment. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Attendees will leave with templates they can use immediately to defend budgets, guide adoption, and scale what works.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | August 6, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Why \u201cTime Saved\u201d is a vanity metric and how \"Expansion\" metrics create defensible business value.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to measure AI\u2019s impact on high-value outcomes (Conversion, Pipeline, LTV), not just output volume.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to quantify the value of \"new work shipped\" from the \"Impossible Backlog\" and link it to growth levers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Master the specific language and \"Metric Pairs\" needed to answer the three core questions every CFO asks.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a step-by-step blueprint to baseline a high-value workflow and deliver a CFO-ready proof narrative in one month.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":229618,\"uuid\":\"417a55cd-640c-4983-bb52-2d9175d23404\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:ama\/roleblock {\"paid_member\":\"show\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><em><strong>Purchase 3 or more tickets for your group or team and save 10%. <br><\/strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:separator {\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"122a90f8-fb44-42dc-90b0-3e5ad26033a7\",\"type\":\"product\"}],\"buttonText\":\"Get The Bundle\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Or, purchase the training series and SAVE!\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br>Save up to $175 on registration when you purchase the <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///" target=\"_blank\" rel=\"noreferrer noopener\">Modern Marketing Stack bundle<\/a> that includes <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics Bootcamp<\/a> (June 2), <a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-future-of-seo-ai-and-lead-generation///" target=\"_blank\" rel=\"noreferrer noopener\">The Future of SEO, AI and Lead Generation<\/a> (July 15), and <a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//moving-ai-from-task-efficiency-to-bottom-line-impact///" target=\"_blank\" rel=\"noreferrer noopener\">Moving AI from Task Efficiency to Bottom-Line Impact<\/a> (August 6).<br><br><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-pre-requisites\">Pre-Requisites<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A basic understanding of your organization\u2019s core marketing KPIs (e.g., Conversion Rate, Pipeline, or ROAS).<br><br><strong>Pre-Work:<\/strong> Participants must bring one \"efficiency task\" they currently use AI for (e.g., \"summarizing meetings\") and one business KPI they are accountable for. We will be linking these during the session.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Moving AI from Task Efficiency to Bottom-Line Impact","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"moving-ai-from-task-efficiency-to-bottom-line-impact","to_ping":"","pinged":"","post_modified":"2026-05-18 09:40:35","post_modified_gmt":"2026-05-18 14:40:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=229610","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":234473,"post_author":"168509","post_date":"2026-04-28 07:59:25","post_date_gmt":"2026-04-28 12:59:25","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":234518,\"uuid\":\"e6727a28-e4d8-4d25-b0e5-6d1a5a16d989\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Access your training<br>Live Sessions: September 3, 10, 17 and 24<br>10am - 12pm Central<br>Cvent (https:\/\/cvent.me\/ml4AQZ)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//n1ndx7wjfkym+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//n1ndx7wjfkym+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//n1ndx7wjfkym+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//n1ndx7wjfkym+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//n1ndx7wjfkym+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//n1ndx7wjfkym+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-marketing-tools-that-achieve-results\">AI-Powered Marketing Tools That Achieve Results<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Learn alongside other marketers at a similar stage, with an instructor guiding the process and peers making the troubleshooting faster. You will finish with a completed AI-assisted strategy, a repeatable workflow, and a digital badge and certificate to show for your work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>4 Weeks | Online | September 3-24, 2026<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The <strong>four-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":121345,\"mediaLink\":\"https:\/\/www.ama.org\/events\/bootcamp\/ama-digital-marketing-copywriting-bootcamp-june\/cohort-learning_zoom-screen_620x466\/\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png?w=620\%22 alt=\"\" class=\"wp-image-121345 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-sessions\">4 Live Sessions<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on <strong>September 3, 10, 17, and 24<\/strong> from 10:00am-12:00pm CT.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":234518,\"uuid\":\"30fc04bd-075b-41d8-acd2-9f75aa2bccd4\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong><em><strong>Purchase 3 or more tickets for your group or team and save 10%.<br><\/strong><\/em><\/strong><em><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Marketers who want to work more efficiently and intelligently using AI. Whether you\u2019re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Use AI tools for research, ideation and content production<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a complete marketing strategy with AI support<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Generate on-brand content (text, image, video, music)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Collect and interpret data to report on performance<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:heading {\"textAlign\":\"left\"} -->\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-show-your-achievement\">Show your achievement!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">When you finish this program, you\u2019ll get a <strong>digital badge and certificate<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about <a href=https://www.ama.org/"https:////www.ama.org//ama-digital-badges///">AMA/u2019s digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":118889,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"textColor\":\"black\"} -->\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"transform-your-marketing-with-ai-hands-on-workshop-series-sept-2026","to_ping":"","pinged":"","post_modified":"2026-05-06 11:11:29","post_modified_gmt":"2026-05-06 16:11:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=234473","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":234530,"post_author":"168509","post_date":"2026-04-28 08:37:53","post_date_gmt":"2026-04-28 13:37:53","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":234531,\"uuid\":\"7e33a80c-1086-4d54-adf3-9fe6f313c483\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">November 24 - Dec 15<br>Live Session: November 24, Dec 1, Dec 8, Dec 15<br>10 - 12 central<br>Cvent (https:\/\/cvent.me\/vBMwO4)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//xbsdfhtr9x49+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xbsdfhtr9x49+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xbsdfhtr9x49+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xbsdfhtr9x49+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xbsdfhtr9x49+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xbsdfhtr9x49+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-marketing-tools-that-achieve-results\">AI-Powered Marketing Tools That Achieve Results<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Learn alongside other marketers at a similar stage, with an instructor guiding the process and peers making the troubleshooting faster. You will finish with a completed AI-assisted strategy, a repeatable workflow, and a digital badge and certificate to show for your work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>4 Weeks | Online | November 24-December 15, 2026<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The <strong>four-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":121345,\"mediaLink\":\"https:\/\/www.ama.org\/events\/bootcamp\/ama-digital-marketing-copywriting-bootcamp-june\/cohort-learning_zoom-screen_620x466\/\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png?w=620\%22 alt=\"\" class=\"wp-image-121345 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-sessions\">4 Live Sessions<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on <strong>November 24, December 1, 8, and 15<\/strong> from 10:00am-12:00pm CT.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":234531,\"uuid\":\"df933fce-f8e2-424c-824e-da50c5eb51a0\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong><em><strong>Purchase 3 or more tickets for your group or team and save 10%.<br><\/strong><\/em><\/strong><em><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Marketers who want to work more efficiently and intelligently using AI. Whether you\u2019re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Use AI tools for research, ideation and content production<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a complete marketing strategy with AI support<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Generate on-brand content (text, image, video, music)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Collect and interpret data to report on performance<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:heading {\"textAlign\":\"left\"} -->\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-show-your-achievement\">Show your achievement!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">When you finish this program, you\u2019ll get a <strong>digital badge and certificate<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about <a href=https://www.ama.org/"https:////www.ama.org//ama-digital-badges///">AMA/u2019s digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":118889,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"textColor\":\"black\"} -->\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Transform Your Marketing with AI: Hands-On Workshop Series (Nov-Dec 2026)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"transform-your-marketing-with-ai-hands-on-workshop-series-nov-dec-2026","to_ping":"","pinged":"","post_modified":"2026-05-06 11:12:28","post_modified_gmt":"2026-05-06 16:12:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=234530","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":160411,"post_author":"168509","post_date":"2025-12-10 10:22:00","post_date_gmt":"2025-12-10 16:22:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/artificial_intliigence_for_marketing_pros_ME_HCS.jpg\",\"backgroundMediaId\":160422,\"backgroundFocalPoint\":{\"x\":0.02,\"y\":0.79}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-artificial-intelligence-ai-for-marketing-professionals\">Artificial Intelligence (AI) for Marketing Professionals<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>$149 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":160419,\"uuid\":\"463467b1-5b45-4e74-baeb-f90cd01c09e3\",\"type\":\"product\"}],\"buttonText\":\"enroll\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":173939,\"uuid\":\"87a5dd0c-afff-4d5b-bba0-5f6781267ffc\",\"type\":\"product\"},{\"id\":160419,\"uuid\":\"80b84fd1-e72e-4454-ae1b-a3265603a23f\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//artificial-intelligence-for-marketing-professionals///">Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Define the phases of artificial intelligence (AI) and its categories<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Differentiate between supervised learning, unsupervised learning, and reinforcement learning<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the current benefits and limitations of AI technologies used in the marketing field<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify marketing applications of machine learning, deep learning, and generative AI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how AI supports content marketing, search engine optimization, and persona development<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain the risks and challenges of utilizing AI marketing tools<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":160419,\"uuid\":\"102342a3-a032-4539-97b5-ee525bdc18f9\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":208017,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//05//3-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-208017\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"postId\":140902,\"postType\":\"ama_courses\",\"description\":\"Shift your focus from individual leads to defining top accounts and priorities that will help inform your GTM strategy\",\"featuredImage\":{\"id\":141321,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/On-Demand-Training_Incorporating-ABM-in-Your-Go-to-Market-Campaigns_Web-Card-620x466-1.jpg\",\"type\":\"image\"}} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":147717,\"postType\":\"ama_courses\",\"description\":\"It\u2019s vital to develop a marketing strategy that keeps up with the technology. This Certificate covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"}} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Effective Business Writing\",\"subhead\":\"On-Demand Training\",\"description\":\"Enhance your writing and communication skills to make an impact.\",\"featuredImage\":{\"id\":128492,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Effective-Business-Writing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/effective-business-writing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Artificial Intelligence (AI) for Marketing Professionals","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"artificial-intelligence-ai-for-marketing-professionals","to_ping":"","pinged":"","post_modified":"2026-02-26 13:41:46","post_modified_gmt":"2026-02-26 19:41:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=160411","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":232731,"post_author":"231188","post_date":"2026-04-13 08:12:22","post_date_gmt":"2026-04-13 13:12:22","post_content":"<!-- wp:paragraph -->\n<p>The \"AI will change everything\" conversation isn't useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>The Customer Engagement Magazine: Human or AI?<\/em> is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before Issue 1 ships in June, we're hosting a live webinar with two guests who are living this conversation from very different angles: an ex-Forrester analyst who has spent over a decade advising enterprise brands on data strategy, and a senior marketing practitioner at a Fortune 500 brand who is navigating AI adoption from inside the firewall.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Specifically, we\u2019ll explore<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Data - <\/strong>Why most personalization problems aren't personalization problems at all, they're data problems. And why the companies winning right now are the ones building an unstructured data strategy alongside the structured one they've had for years.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Personalization - <\/strong>Where the line is between useful and uncomfortable, and how the best brands draw it. We'll talk about zero-party and first-party data, what it means to make the customer the hero of the data exchange, and why your segmentation approach may be holding your AI capabilities back.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Risk - <\/strong>What's actually slowing AI adoption inside large organizations (hint: it's not a lack of enthusiasm). We'll talk about what risk management looks like in practice, why vendors often carry less risk than building in-house, and how teams can start small without stalling permanently.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>What you\u2019ll walk away with:<\/strong> This isn't a panel of futurists. It's a conversation between people doing the work, shaped by what the <em>Human or AI? Magazine<\/em> will explore in depth across its first three issues. You'll leave with a clearer sense of where to start, what to stop debating, and how to bring your organization along.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Webinar airs at 12 PM CST and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////hubs.ly//Q04brF4J0/">view on demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Magazine Sneak Peek: What \u201cHuman or AI?\u201d Looks Like in Practice","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"magazine-sneak-peek-what-human-or-ai-looks-like-in-practice","to_ping":"","pinged":"","post_modified":"2026-05-13 21:02:44","post_modified_gmt":"2026-05-14 02:02:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=232731","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />
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