Marketing Archives

register now<\/a><\/div>\n<\/div>\n","post_title":"Marketing Unleashed: See the Tools Rewriting What's Possible","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-unleashed-see-the-tools-rewriting-whats-possible","to_ping":"","pinged":"","post_modified":"2026-05-27 10:42:56","post_modified_gmt":"2026-05-27 15:42:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=234577","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":237515,"post_author":"231188","post_date":"2026-05-22 13:13:00","post_date_gmt":"2026-05-22 18:13:00","post_content":"\nThis Webinar airs at 12 PM CST and will be available on-demand for six months after airing.<\/strong><\/p>\n\n\n\nIt\u2019s difficult to understand what\u2019s actually driving uneven campaign performance, message gaps, and attribution challenges \u2013 especially when finding those answers often takes days of manual analysis and piecing together disconnected data. Without a clear diagnosis, teams default to more campaigns, more content, and more spend instead of the targeted action needed to improve enrollment outcomes. <\/p>\n\n\n\nThis session will explore how AI agents can help marketing teams get two layers deeper: identifying the root causes behind operational gaps, then turning those insights into action in the real world. <\/p>\n\n\n\nFrom flagging when a region falls behind and creating personalized campaigns for specific segment gaps to launching out-of-the-box projects like communications funnel audits and website efficacy analysis, no data point is left behind when it comes to driving revenue and improving marketing outcomes.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//eK572G?RefId=CTA1\%22>register now<\/a><\/div>\n<\/div>\n","post_title":"Two Layers Deeper: Marketing with Direction at the Speed of Thought","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"two-layers-deeper-marketing-with-direction-at-the-speed-of-thought","to_ping":"","pinged":"","post_modified":"2026-05-22 14:44:14","post_modified_gmt":"2026-05-22 19:44:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=237515","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":220831,"post_author":"110977","post_date":"2026-01-30 11:59:47","post_date_gmt":"2026-01-30 17:59:47","post_content":"\nThis free event is now available for on-demand registration and access through August 24, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\nModern marketing success isn\u2019t just about having the right strategy. It\u2019s about executing that strategy quickly, collaboratively, and at scale. Join us for a practical session that explores how today\u2019s marketing teams plan work, manage content, and activate campaigns with precision.<\/p>\n\n\n\nThe event kicks off with a keynote on what it takes to move from ideas to impact in an increasingly complex marketing environment. From there, you\u2019ll see live demos from leading marketing technology providers showcasing tools designed to improve cross-team alignment, streamline content operations, and ensure your campaigns reach the right audiences.<\/p>\n\n\n\nWhether you\u2019re struggling with execution bottlenecks, content chaos, or campaign activation, this session will give you a clear look at how modern tools can help teams work smarter, move faster, and deliver measurable results.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//025b5178-e039-422a-8218-9d683db3a5a7//ondemand/">view on-demand<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n","post_title":"Executing Smarter Marketing: Tools That Drive Speed, Alignment, and Reach","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"executing-smarter-marketing-tools-that-drive-speed-alignment-and-reach","to_ping":"","pinged":"","post_modified":"2026-02-24 14:23:42","post_modified_gmt":"2026-02-24 20:23:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=220831","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":211895,"post_author":"110977","post_date":"2025-11-12 14:38:15","post_date_gmt":"2025-11-12 20:38:15","post_content":"\nThis free event is now available for on-demand registration and access through June 9, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\nStep into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.<\/p>\n\n\n\nFollowing the keynote, attendees will move into live product demos from leading marketing technology companies. You'll see real tools in action, built to streamline execution, enhance collaboration, accelerate creative production, and enable smarter, more measurable growth.<\/p>\n\n\n\nWhether you\u2019re modernizing your marketing practice, planning your 2026 tech stack, or looking to sharpen the skills your team needs next, this event will equip you with practical insights and hands-on inspiration to stay ahead.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//1d014884-861b-4149-9cf0-99488f48f091//ondemand/">View On-Demand<\/a><\/div>\n<\/div>\n","post_title":"Skills and Tools Marketers Need to Win in 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"skills-and-tools-marketers-need-to-win-in-2026","to_ping":"","pinged":"","post_modified":"2025-12-09 14:28:58","post_modified_gmt":"2025-12-09 20:28:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=211895","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":236093,"post_author":"146335","post_date":"2026-05-25 12:00:00","post_date_gmt":"2026-05-25 17:00:00","post_content":"\nTen years ago, marketers were concerned about having enough content to share. Now, the challenge is the exact opposite. We\u2019re surrounded by endless content, ads, AI-generated emails, social posts, and so-called 'thought leadership.' Most of it vanishes just seconds after we see it.<\/p>\n\n\n\nWhen there\u2019s too much of something, its value drops. As content becomes unlimited, our attention becomes the rare commodity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-merchandise-is-no-longer-a-giveaway-category\">Merchandise Is No Longer a Giveaway Category<\/h2>\n\n\n\nThat\u2019s exactly why physical brand experiences are making a comeback. It\u2019s not that digital marketing has stopped working\u2014it still does. But marketers are starting to see that physical interactions create a different kind of memory. These memories last longer, feel more trustworthy, and aren\u2019t lost in the constant scroll.<\/p>\n\n\n\nThe brands getting noticed today are often the ones offering experiences people can actually hold, wear, use, or remember.<\/p>\n\n\n\nThis shift completely changes how we think about branded merchandise (SWAG). For a long time, many marketers saw merchandise as just cheap giveaways\u2014pens at conferences, stress balls at trade shows, or tote bags at events.<\/p>\n\n\n\nThat way of thinking is out of date. Today, the savviest marketers see branded merchandise as a form of media.<\/p>\n\n\n\nA LinkedIn advertisement may last three seconds. A branded jacket may be worn for three years.<\/p>\n\n\n\nOne impression fades quickly, while the other builds over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//05//6.1-Merch-Samples-from-APPA-Roadshow.jpg?resize=1024,768\%22 alt=\"\" class=\"wp-image-236094\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-asia-pacific-markets-are-approaching-branding-differently\">Why Asia-Pacific Markets Are Approaching Branding Differently<\/h2>\n\n\n\nIn Asia along with Australia and New Zealand, more organisations are rethinking how physical branding helps with long-term visibility, especially as hybrid work changes how companies build culture, recognition, and engagement.<\/p>\n\n\n\nEmployee onboarding is a good example. During the remote work boom, many companies realized that digital communication alone couldn\u2019t build real emotional connections. Sending a new hire a laptop was practical, but sending a thoughtfully designed onboarding kit with branded apparel, notebooks, and welcome materials helped create a sense of belonging.<\/p>\n\n\n\nThat difference is more important than many marketers think. Physical items show that effort was made. And effort changes perception.<\/p>\n\n\n\nThis is especially true in smaller, relationship-driven markets across the Asia-Pacific, where trust is built through consistency and long-term relationships, not just aggressive digital campaigns.<\/p>\n\n\n\nIn these markets, physical branding works differently. It\u2019s less about transactions and more about experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//05//6.2-Merch-in-Gift-Bags.jpg?resize=1024,768\%22 alt=\"\" class=\"wp-image-236095\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-marketing-may-be-more-physical-not-less\">The Future of Marketing May Be More Physical, Not Less<\/h2>\n\n\n\nUniversities use branded merchandise to reinforce community identity. Professional services firms use premium apparel internally to strengthen culture across distributed teams. Technology companies use curated merchandise kits to support product launches and partner engagement. Event organisers increasingly focus on fewer, higher-quality branded items instead of mass-produced disposable giveaways.<\/p>\n\n\n\nThat shift reflects a larger marketing trend. Consumers and People are becoming pickier about what gets their attention. Cheap promotional items no longer help a brand\u2019s image\u2014in fact, they often hurt it. Usefulness, longevity and increasingly, sustainability is required.<\/p>\n\n\n\nThis has become especially evident in international sourcing conversations. Buyers ask more questions about materials, supply chains and product lifespan than they did five years ago. Recycled fabrics, reusable drinkware and ethically sourced apparel are no longer niche requests. They are becoming baseline expectations.<\/p>\n\n\n\nThat is forcing the promotional products industry itself to evolve. Suppliers such as <a href=https://www.ama.org/"https:////www.cubicpromote.com.au///">Cubic Promote<\/strong><\/a> in Australia have seen growing demand from organisations wanting merchandise aligned with broader brand values rather than simply low-cost distribution. The conversation has shifted away from \u201cWhat is the cheapest option?\u201d toward \u201cWhat reflects our brand properly?\u201d That is a healthier discussion for marketers to be having.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//05//6.3-Custom-Apparel.jpg?resize=1024,768\%22 alt=\"\" class=\"wp-image-236096\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tap-into-emotions-and-memory\">Tap Into Emotions and Memory<\/h2>\n\n\n\nThe real value of promotional products (SWAG) has never been volume. It has always been memory.<\/p>\n\n\n\nThe same principle applies to branded apparel. For years, many organisations underestimated the branding impact of uniforms and company apparel, categorising them as operational rather than strategic. But apparel may be one of the most visible forms of ongoing brand media a company owns.<\/p>\n\n\n\nA well-designed jacket worn weekly creates thousands of repeated impressions in environments where digital advertising never reaches. More importantly, it reinforces internal identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//05//branded-caps-with-Lincoln-Place-logo-1-1.jpg?resize=1024,768\%22 alt=\"\" class=\"wp-image-236479\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-experiences-extend-to-staff\">Experiences Extend to Staff<\/h2>\n\n\n\nAcross Asia-Pacific and Australia, more companies are using branded clothing programs from providers like Personalised Workwear\u2014not just for dress codes, but to bring together teams, field staff, and client-facing employees. Often, this clothing becomes a key part of the employee experience.<\/p>\n\n\n\nAnd unlike digital campaigns, physical branding often gains value over time rather than losing it.<\/p>\n\n\n\nA social advertisement is designed to disappear. Most branded products are designed to remain useful.<\/p>\n\n\n\nThat distinction changes how marketers should think about ROI.<\/p>\n\n\n\nThe old way of measuring merchandise was flawed because marketers tried to compare it directly to short-term digital results. But physical branding works more like outdoor ads or environmental branding\u2014its impact builds slowly through repetition, familiarity, and trust.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//05//6.5-Merch-Samples-on-a-Table.jpg?resize=1024,768\%22 alt=\"\" class=\"wp-image-236098\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-clicks-don-t-matter-nearly-as-much-as-last-year\">Clicks Don\u2019t Matter Nearly as Much as Last Year<\/h2>\n\n\n\nNot every marketing effort should be judged by instant clicks. Some should be measured by remembered presence.<\/p>\n\n\n\nThis international perspective becomes even more important when brands operate across multiple markets. Consistency matters. A fragmented physical brand experience weakens perception quickly, particularly when organisations scale regionally.<\/p>\n\n\n\nAcross New Zealand, businesses working with suppliers such as <a href=https://www.ama.org/"https:////fastpromotionalproducts.co.nz///">Fast Promotional Products NZ<\/strong><\/a> are increasingly focusing on coordinated merchandise strategies that align with broader regional campaigns instead of treating promotional products as isolated event purchases. The organisations doing this effectively tend to understand something many marketers still overlook:<\/p>\n\n\n\nIronically, AI might speed up this shift even more. AI doesn\u2019t drive clicks. As AI makes digital content easier and cheaper to create, people will become even pickier about what feels real, memorable, and human. Brands that rely only on automated messages may find they\u2019re efficient, but easy to forget.<\/p>\n\n\n\nThat creates an opening for marketers willing to think differently. It\u2019s not about bigger campaigns. Not louder campaigns. More tangible ones.<\/p>\n\n\n\nIn a world overflowing with digital content, the things people can actually remember and touch become much more valuable.<\/p>\n\n\n\nAnd marketers who understand that early will have an advantage others cannot easily automate.<\/p>\n\n\n\n\u2014<\/p>\n\n\n\nCharles Liu is the founder of Cubic Promote, an Australian supplier of branded merchandise, apparel and promotional marketing solutions working with organizations across Australia and New Zealand. Connect via:\u00a0<a href=https://www.ama.org/"https:////nam04.safelinks.protection.outlook.com//?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcharles-liu-042b9124%2F&data=05%7C02%7Cjcruz%40ama.org%7Cfb2354b2966a4a5c478308deafc3e2dc%7Caa67b3c3dffc4d44a5655646a5025356%7C0%7C0%7C639141453068665179%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=jOWz5p1YlR3X00kRMccJkP36Mos5sDXphhG6qatthis%3D&reserved=0\%22>Charles Liu | LinkedIn<\/a><\/p>\n\n\n\n<\/p>\n","post_title":"Why Physical Brand Presence Matters More in an AI-Saturated World (Asia-Pacific View)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-physical-brand-presence-matters-more-in-an-ai-saturated-world-asia-pacific-view","to_ping":"","pinged":"","post_modified":"2026-05-14 08:22:03","post_modified_gmt":"2026-05-14 13:22:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=236093","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":233106,"post_author":"146335","post_date":"2026-04-14 15:16:44","post_date_gmt":"2026-04-14 20:16:44","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-in-a-digital-world-marketers-must-remember-to-optimize-for-presence\">In A Digital World, Marketers Must Remember To Optimize For Presence<\/h4>\n\n\n\nMarketing has never been better at optimization.<\/p>\n\n\n\nCampaigns can now be targeted by behavior, adjusted in real time and measured across dozens of performance indicators. Algorithms help brands decide which message appears where, when and to whom. Every impression can be counted.<\/p>\n\n\n\nBut in this era of perfect optimization, something important has quietly eroded. Presence.<\/p>\n\n\n\nMost modern marketing happens on screens. These are fleeting exposures that appear, scroll by and disappear. We\u2019ve built a system that excels at delivering impressions, but impressions alone rarely create the emotional ties that build long-term awareness and affinity.<\/p>\n\n\n\nThat\u2019s where tangible marketing still holds unique power.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//04//Trader-Joes-300x300-1.jpg/" alt=\"\" class=\"wp-image-233534\"\/><\/figure>\n\n\n\nPhysical touchpoints, whether products, experiences or environments, place brands directly into people\u2019s lives. They aren\u2019t consumed and forgotten in seconds. They remain visible, useful or memorable over time: that <a href=https://www.ama.org/"https:////www.ppai.org//media-hub//trader-joes-totes-do-it-again///">Trader Joe\u2019s tote bag<\/a> becomes a personal signal; that <a href=https://www.ama.org/"https:////www.ppai.org//media-hub//one-band-2-brothers-and-millions-in-merch///">Oasis reunion tour tee<\/a> makes one night last a decade.<\/p>\n\n\n\nAnd because of that persistence, they create something every brand covets: lasting connections.<\/p>\n\n\n\nFor many marketers, the challenge isn\u2019t understanding the value of tangible engagement. It\u2019s remembering to design it into campaigns from the start rather than adding it later.<\/p>\n\n\n\nWhy Tangible Marketing Sticks<\/strong><\/p>\n\n\n\nThe advantage of physical brand experiences aligns with simple human behavior. People remember what they hold, use, wear and interact with repeatedly. Tangible objects, such as your brand merchandise, occupies real space in daily routines, and that repetition strengthens positive associations over time.<\/p>\n\n\n\nConsumer research reinforces this pattern. Studies examining branded merch consistently show that these physical touchpoints generate high recall and favorability among recipients. In research conducted by Promotional Products Association International (PPAI), recall rates for branded merchandise <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2024//06//PPAI-AdMap-2024-Advertising-Spend-By-Medium.pdf/">exceeded 70%<\/a>, with favorability scores even higher.<\/p>\n\n\n\nMore broadly, PPAI research shows that more than half of consumers keep promotional items for <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2025//10//Promos-5-Second-Impact-PPAI-Research-2025.pdf/">sentimental reasons<\/a>. In other words, people aren\u2019t just keeping merch because it\u2019s useful. They keep it because these pieces represent experiences, memories or relationships with the brands behind them.<\/p>\n\n\n\nThat emotional dimension is difficult to replicate in other channels.<\/p>\n\n\n\nIt also helps explain why well-designed tangible marketing often outperforms expectations when it comes to brand recall and loyalty.<\/p>\n\n\n\nWhen Brands Build Lasting Connections<\/strong><\/p>\n\n\n\nSeveral brands have leaned into merch not as a novelty but as a core part of their brand ecosystem.<\/p>\n\n\n\nTake Liquid Death, the canned water company that has built an entire lifestyle identity around its merchandise. The brand\u2019s <a href=https://www.ama.org/"https:////liquiddeath.com//collections//merch-store/">online store<\/a> sells everything from bomber jackets to Spotify-enabled urns. It generates revenue streams that rival its beverage sales, but more importantly the merchandise transforms customers into visible advocates. This is how everyday items like t-shirts and hats can become conversation starters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//04//Stanley-300x300-1.jpg/" alt=\"\" class=\"wp-image-233533\"\/><\/figure>\n\n\n\nWe\u2019ve all experienced the unexpected cultural momentum of drinkware. These are statement pieces today. They go everywhere with us. The giant Stanley Quencher tumbler alone has been the subject of <a href=https://www.ama.org/"https:////www.stanley1913.com//collections//x-messi-collab/">collaborations with soccer legends<\/a>, limited edition <a href=https://www.ama.org/"https:////www.stanley1913.com//collections//limited-edition-gifts/">gift lines<\/a> and <a href=https://www.ama.org/"https:////www.headcountcoffee.com//blogs//corporate-legends-lost-empires//how-stanley-tumblers-became-a-multibillion-dollar-cultural-phenomenon/">retail storytelling<\/a> that reinforced the physical product as a centerpiece of the brand experience.<\/p>\n\n\n\nEven legacy brands are rediscovering the power of tangible engagement. <a href=https://www.ama.org/"https:////www.mcdonalds.com//gb//en-gb//newsroom//article//friends-meal.html/">McDonald/u2019s adult Happy Meals and collectibles<\/a> generated enormous attention in part because of the grownup-approved figurines included with the meal. The collectibles transformed a standard promotion into a physical experience that consumers wanted to own, share and display.<\/p>\n\n\n\nEach of these examples illustrates the same principle. When tangible elements are central to the strategy, they amplify attention and extend engagement far beyond the momentary. A product kept and shown off or treasured personally is a campaign extended for more impressions (and therefor a lower CPI and greater ROI).<\/p>\n\n\n\nFrom Instance To Impact<\/strong><\/p>\n\n\n\nOf course, not every branded product or physical activation delivers that kind of impact.<\/p>\n\n\n\nThe difference often comes down to design and intentionality.<\/p>\n\n\n\nPPAI\u2019s <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2025//10//Promos-5-Second-Impact-PPAI-Research-2025.pdf/">5-Second Impact study<\/a>, which examined consumer reactions to promotional products, found that design is the most important factor determining whether people keep a branded item. Eighty-nine percent of respondents said design influences whether they hold onto a product. Quality materials ranked next, valued by 68% of consumers, while nearly half said a personal touch like personalization or messaging makes an item more memorable or bound to be kept.<\/p>\n\n\n\nThose findings reinforce a critical lesson for marketers. Tangible marketing works best when it is thoughtful. A poorly designed keepsake can undermine brand perception just as quickly as a great one can strengthen it. But when quality and relevance are prioritized, physical items become part of a consumer\u2019s routine rather than a disposable artifact of a campaign.<\/p>\n\n\n\nThat\u2019s where tangible marketing moves from promotional to experiential.<\/p>\n\n\n\nThe Media Mix Needs Weight<\/strong><\/p>\n\n\n\nNone of this suggests that digital marketing is losing its importance. On the contrary, digital channels remain unmatched in their ability to deliver reach, targeting and real-time performance data.<\/p>\n\n\n\nBut digital works best when paired with something that provides campaign oomph<\/em>.<\/p>\n\n\n\nPhysical touchpoints like merch provide that weight. They transform abstract messaging into something consumers can interact with. They extend brand visibility beyond the moment of exposure. And they reinforce the idea that there is a real organization, with real people, behind the brand.<\/p>\n\n\n\nThe most effective marketing strategies today combine both approaches.<\/p>\n\n\n\nDigital media drives discovery and scale. Merch marketing deepens connection and memory. Together they create a more balanced ecosystem that serves both short-term performance and long-term brand equity.<\/p>\n\n\n\nDesigning Presence From The Start<\/strong><\/p>\n\n\n\nThe key for marketers is to treat tangible marketing as a strategic channel rather than an afterthought add-on.<\/p>\n\n\n\nToo often, physical elements appear late in campaign development and get added as giveaways, event swag or promotional extras. By that stage, they have limited opportunity to reinforce the central brand narrative. Marketers are so cognizant of attributing metrics that show the effectiveness of their work, and digital media offers each to obtain scorecards. It\u2019s always among the first considerations in any campaign. But the real ROI of merch is no different if we\u2019re clear on the intent and audience of the piece.<\/p>\n\n\n\nIf we\u2019re deliberate, we can track the recipient\u2019s behavior, the buying actions they take, and the lasting connection that results. When tangible elements are designed into campaigns from the beginning, they play a major role. They anchor experiences, encourage sharing, spark conversation and extend brand visibility into everyday life.<\/p>\n\n\n\nIn a marketing landscape increasingly dominated by digital impressions, that kind of presence matters more than ever.<\/p>\n\n\n\nOptimization may drive efficiency. But presence drives connection.<\/p>\n\n\n\nAnd the brands that succeed in the next era of marketing will likely be the ones that recognize both are essential.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////survey.alchemer.com//s3//8777976//PPAIxAMA-Subscribe-To-Research/" download>Subscribe to PPAI Insights to Elevate Your Merch Strategy <\/a>\n\n\n\n<\/p>\n","post_title":"Marketing\u2019s Most Overlooked Advantage: Brand Presence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketings-most-overlooked-advantage-brand-presence","to_ping":"","pinged":"","post_modified":"2026-04-17 12:52:31","post_modified_gmt":"2026-04-17 17:52:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=233106","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":230709,"post_author":"146335","post_date":"2026-03-30 20:06:25","post_date_gmt":"2026-03-31 01:06:25","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-how-leading-brands-drive-youtube-success-with-a-360-strategy-nbsp\">How leading brands drive YouTube success with a 360\u00b0 strategy <\/h4>\n\n\n\nYouTube has become the new king of media - spanning CTV, the creator economy, Shorts, and performance marketing. Yet many brands still manage these opportunities in silos, limiting impact and wasting spend.<\/p>\n\n\n\nThis playbook explores how leading brands are rethinking YouTube as a unified ecosystem. By aligning paid media, creator partnerships, and organic strategy, brands can reduce inefficiencies, improve brand suitability, and drive stronger performance.<\/p>\n\n\n\nInside, you\u2019ll discover the key challenges holding brands back, the strategies top marketers are adopting, and how to build a more connected, effective YouTube approach.<\/p>\n\n\n\nDownload the guide to see how brands are turning YouTube into a true growth engine. <\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa10612&ch=\%22 download>Download<\/a>\n\n\n\n<\/p>\n","post_title":"The Brand Marketer\u2019s YouTube Playbook","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-brand-marketers-youtube-playbook","to_ping":"","pinged":"","post_modified":"2026-03-30 10:27:14","post_modified_gmt":"2026-03-30 15:27:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=230709","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":231152,"post_author":"146335","post_date":"2026-03-30 15:16:25","post_date_gmt":"2026-03-30 20:16:25","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-steal-proven-experiential-tactics-from-leading-marketers-to-drive-engagement-pipeline-and-measurable-roi\">Steal proven experiential tactics from leading marketers to drive engagement, pipeline, and measurable ROI.<\/h4>\n\n\n\nThis guide is built for marketers who need events and experience to perform like a true marketing channel not just a line item. Inside, you\u2019ll learn how leading brands define experiential marketing, choose the right formats, and design \u201cmoney-can\u2019t-buy\u201d moments that create emotional connection and long-term loyalty. Get practical ideas for leveraging AI, RFID, and data to personalize experiences at scale, measure behavior across touchpoints, and connect those insights back to the pipeline and revenue.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_cvea53&ch=\%22 download>Download<\/a>\n\n\n\n<\/p>\n","post_title":"Experiential Marketing Playbook for Modern B2B Marketers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"experiential-marketing-playbook-for-modern-b2b-marketers","to_ping":"","pinged":"","post_modified":"2026-03-30 15:16:29","post_modified_gmt":"2026-03-30 20:16:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=231152","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":229836,"post_author":"146335","post_date":"2026-03-18 10:26:55","post_date_gmt":"2026-03-18 15:26:55","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-build-a-content-system-that-aligns-teams-and-accelerates-pipeline\">Build a content system that aligns teams\u2014and accelerates pipeline<\/em><\/strong><\/h4>\n\n\n\nMarketing teams aren\u2019t struggling to create content. They\u2019re struggling to make it usable.<\/p>\n\n\n\nThink of a common buyer objection your team faces. Now ask whether a rep could find the right asset to address it in 10 seconds while on a live call.<\/p>\n\n\n\nMost teams find the answer is no. Not because the content doesn't exist, but because it's not organized around how sellers actually search for things in the moment.<\/p>\n\n\n\nThe Sales Content Taxonomy Blueprint walks through a six-category framework built around deal stages, not marketing categories.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_allq07&ch=\%22 download>Download<\/a>\n","post_title":"Where Marketing Strategy Meets Sales Execution","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-sales-content-taxonomy-blueprint","to_ping":"","pinged":"","post_modified":"2026-03-25 13:56:52","post_modified_gmt":"2026-03-25 18:56:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=229836","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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Why Physical Brand Presence Matters More in an AI-Saturated World (Asia-Pacific View)

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Marketing’s Most Overlooked Advantage: Brand Presence

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The Brand Marketer’s YouTube Playbook

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Experiential Marketing Playbook for Modern B2B Marketers

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Where Marketing Strategy Meets Sales Execution

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