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AMA/u2019s digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":121056,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">\"\"join & SAVE<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div><\/div>\n<!-- \/wp:media-text -->","post_title":"Digital Marketing Copywriting \u2013 May 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-copywriting-may-2026","to_ping":"","pinged":"","post_modified":"2026-05-06 10:50:28","post_modified_gmt":"2026-05-06 15:50:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=204985","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":224488,"post_author":"168509","post_date":"2026-02-20 09:39:23","post_date_gmt":"2026-02-20 15:39:23","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-create-impactful-messaging\">Create Impactful Messaging<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The marketers who write with real skill and consistency got there through deliberate practice, good feedback, and a framework for understanding why certain approaches work better than others.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This <strong>small-group online training<\/strong> will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We\u2019ll look at how today\u2019s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you\u2019ll leave ready to write the perfect headline and produce content people actually want to read.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The <strong>six-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121344,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Woman-at-Computer_620x466.png/" alt=\"\" class=\"wp-image-121344\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-weekly-assignments\">Weekly Assignments<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Each Thursday, you'll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121345,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png/" alt=\"\" class=\"wp-image-121345\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-classes\">4 Live Classes<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on <strong>July 22, August 5, August 19, and September 2.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":224503,\"uuid\":\"e983d3c2-ca8c-4867-972e-e7b32b7981eb\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><strong>Join as a group or team and save!<\/strong><br><strong>Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the content marketing funnel and the role customer awareness plays in copywriting.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create a brand voice and personality.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Write effective website copy for home pages, products and services and micro-copy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Develop impactful email copy considering subject lines, body copy and using A\/B testing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Write effective long-form copy in the form of articles or blogs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create social media copy for newsfeeds, video and stories that drive people to action.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand the implications of accessibility in copywriting.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:heading {\"textAlign\":\"left\"} -->\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-show-your-achievement\">Show your achievement!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">When you finish this program, you\u2019ll get a <strong>digital badge and certificate<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about <a href=https://www.ama.org/"https:////www.ama.org//ama-digital-badges///">AMA/u2019s digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":121056,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">\"\"join & SAVE<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div><\/div>\n<!-- \/wp:media-text -->","post_title":"Digital Marketing Copywriting \u2013 July 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-copywriting-july-2026","to_ping":"","pinged":"","post_modified":"2026-05-06 11:09:46","post_modified_gmt":"2026-05-06 16:09:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=224488","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167584,"post_author":"168509","post_date":"2024-08-20 13:57:51","post_date_gmt":"2024-08-20 18:57:51","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/unseen-studio-s9CC2SKySJM-unsplash.jpg\",\"backgroundMediaId\":167595,\"backgroundFocalPoint\":{\"x\":0.02,\"y\":0.56}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-copyediting\">Certificate in Copyediting<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Certificate Program | 3 Courses | 13 Hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$209<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">GET STARTED<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you'll learn how to hone these skills to become an effective editor. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">Get started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Troubleshooting Your Writing\"} -->\n<!-- wp:paragraph -->\n<p>Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you'll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Better Proofreading and Copyediting\"} -->\n<!-- wp:paragraph -->\n<p>A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it's good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Advanced Grammar\"} -->\n<!-- wp:paragraph -->\n<p>This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you'll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":206479,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//08//13-CEUs.png/" alt=\"\" class=\"wp-image-206479\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 13 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Effective Business Writing\",\"subhead\":\"On-Demand Training\",\"description\":\"Enhance your writing and communication skills to make an impact.\",\"featuredImage\":{\"id\":128492,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Effective-Business-Writing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/effective-business-writing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing\",\"subhead\":\"On-Demand Training\",\"description\":\"Connect with your audience, and build your brand awareness and trust using content marketing.\",\"featuredImage\":{\"id\":149739,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Content-Marketing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/content-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.\",\"featuredImage\":{\"id\":135331,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/Content-Marketing-Certification_Web-Card-AMACMI-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Certificate in Copyediting","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-copyediting","to_ping":"","pinged":"","post_modified":"2025-09-23 15:33:49","post_modified_gmt":"2025-09-23 20:33:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=167584","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":205121,"post_author":"168509","post_date":"2025-09-08 12:22:24","post_date_gmt":"2025-09-08 17:22:24","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-create-impactful-messaging\">Create Impactful Messaging<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Great marketing writers know that using the right messaging tailored to their customers\u2019 needs through a specific platform can make all the difference in growing a business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This <strong>small-group online training<\/strong> will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web \u2014 specifically social media, blogs and email.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We'll look at how today\u2019s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you\u2019ll leave ready to write the perfect headline and produce content people actually want to read.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The <strong>six-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121344,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Woman-at-Computer_620x466.png/" alt=\"\" class=\"wp-image-121344\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-weekly-assignments\">Weekly Assignments<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Each Thursday, you'll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121345,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png/" alt=\"\" class=\"wp-image-121345\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-classes\">4 Live Classes<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on <strong>March 18, April 1, April 15 and April 29.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":205127,\"uuid\":\"545af4c5-5928-4d5e-bd28-6886ca39ae55\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><strong>Join as a group or team and save!<\/strong><br><strong>Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Can't make this session? No problem!<\/strong><br><strong>Check out the upcoming <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//digital-marketing-copywriting-may-2026///">May 2026<\/a> Cohort<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the content marketing funnel and the role customer awareness plays in copywriting.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create a brand voice and personality.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Write effective website copy for home pages, products and services and micro-copy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Develop impactful email copy considering subject lines, body copy and using A\/B testing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Write effective long-form copy in the form of articles or blogs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create social media copy for newsfeeds, video and stories that drive people to action.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand the implications of accessibility in copywriting.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:heading {\"textAlign\":\"left\"} -->\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-show-your-achievement\">Show your achievement! <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">When you finish this program, you'll get a <strong>digital badge and certificate<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about <a href=https://www.ama.org/"https:////www.ama.org//ama-digital-badges///">AMA's digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png/" alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":121056,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">\"\"join & SAVE<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div><\/div>\n<!-- \/wp:media-text -->","post_title":"Digital Marketing Copywriting \u2013 March 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-copywriting-march-2026","to_ping":"","pinged":"","post_modified":"2026-01-13 15:22:53","post_modified_gmt":"2026-01-13 21:22:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=205121","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":237248,"post_author":"146335","post_date":"2026-05-20 16:58:23","post_date_gmt":"2026-05-20 21:58:23","post_content":"<!-- wp:heading {\"level\":4,\"anchor\":\"h-large-language-models-trained-on-massive-datasets-pose-a-risk-to-subscription-based-and-licensed-content-undermining-copyright-and-devaluing-original-work\"} -->\n<h4 id=\"h-large-language-models-trained-on-massive-datasets-pose-a-risk-to-subscription-based-and-licensed-content-undermining-copyright-and-devaluing-original-work\" class=\"wp-block-heading\">Large language models, trained on massive datasets, pose a risk to subscription-based and licensed content, undermining copyright and devaluing original work.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Large language models, trained on massive datasets, pose a risk to subscription-based and licensed content, undermining copyright and devaluing original work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Download the guide from Copyleaks to explore:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf How AI is disrupting the media and publishing industries<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Copyright challenges in the AI era<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Understanding if LLMs trained on your data<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Real-world strategies for protecting your content<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_copz04\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_copz04&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"AI, Copyright, and the Future of Media: How Copyleaks Helps Protect Intellectual Property in the Age of Large Language Models","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-copyright-and-the-future-of-media-how-copyleaks-helps-protect-intellectual-property-in-the-age-of-large-language-models","to_ping":"","pinged":"","post_modified":"2026-05-21 09:25:04","post_modified_gmt":"2026-05-21 14:25:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=237248","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":124441,"post_author":"157898","post_date":"2023-05-26 21:05:13","post_date_gmt":"2023-05-26 21:05:13","post_content":"<!-- wp:paragraph -->\n<p>You probably already know that there\u2019s a Google algorithm, governing how the world\u2019s leading search engine returns its results. It\u2019s the search giant\u2019s secret sauce, locked in a black box. But did you know that the decisions made about what appears on those SERPs (search engine results pages) are partly made by a series of sub-algorithms that have been added over the years?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"wide\",\"id\":124445,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image alignwide size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//05//googles-focus-on-the-user-experience-chart.png?resize=1024,576\%22 alt=\"timeline showing changes google has made to their search engine from 2011 to 2022 with a focus on changes that impacted user experience\" class=\"wp-image-124445\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>RankBrain, introduced in 2015, is a key component of Google's search engine. It uses machine learning, a form of artificial intelligence, to interpret search queries, understand context, and deliver highly relevant search results. RankBrain excels at deciphering the millions of diverse, complex searches made each day, many of which Google's system has never encountered before.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Its role in Google Search is substantial, acting as the silent gatekeeper of the internet's vast repository of information. If we can get it to refine and re-order those search results in our favor, the traffic gains could be huge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In <a href=https://www.ama.org/"https:////firstpagesage.com//seo-blog//google-click-through-rates-ctrs-by-ranking-position///">this research from First Page Sage<\/a> (below), we can see what a massive difference each position makes in terms of click-through rate, and therefore traffic. Going from the 7th spot to the 2nd represents over 5x the traffic!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:table {\"align\":\"wide\"} -->\n<figure class=\"wp-block-table alignwide\"><table><tbody><tr><td><strong>Google Search Feature<\/strong><\/td><td><strong>CTR<\/strong><\/td><\/tr><tr><td><strong>Ad Position 1<\/strong><\/td><td><strong>2.1%<\/strong><\/td><\/tr><tr><td><strong>Ad Position 2<\/strong><\/td><td><strong>1.4%<\/strong><\/td><\/tr><tr><td><strong>Ad Position 3 <\/strong><\/td><td><strong>1.3%<\/strong><\/td><\/tr><tr><td><strong>Ad Position 4<\/strong><\/td><td><strong>1.2%<\/strong><\/td><\/tr><tr><td><strong>Search Position 1 <\/strong><\/td><td><strong>39.8%*<\/strong><\/td><\/tr><tr><td><strong>Search Position 2<\/strong><\/td><td><strong>18.7%<\/strong><\/td><\/tr><tr><td><strong>Search Position 3<\/strong><\/td><td><strong>10.2%<\/strong><\/td><\/tr><tr><td><strong>Search Position 4<\/strong><\/td><td><strong>7.4%<\/strong><\/td><\/tr><tr><td><strong>Search Position 5<\/strong><\/td><td><strong>5.1%<\/strong><\/td><\/tr><tr><td><strong>Search Position 6<\/strong><\/td><td><strong>4.5%<\/strong><\/td><\/tr><tr><td><strong>Search Position 7<\/strong><\/td><td><strong>3.4%<\/strong><\/td><\/tr><tr><td><strong>Search Position 8<\/strong><\/td><td><strong>2.6%<\/strong><\/td><\/tr><tr><td><strong>Search Position 9 <\/strong><\/td><td><strong>2.4%<\/strong><\/td><\/tr><tr><td><strong>Search Position 10 (if present)<\/strong><\/td><td><strong>2.2%<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">* If snippet, then 42.9%<br>If snippet, then 27.4%<\/figcaption><\/figure>\n<!-- \/wp:table -->\n\n<!-- wp:image {\"align\":\"wide\",\"id\":124446,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image alignwide size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//05//ctr-position-ranking-chart.png/" alt=\"bar graph showing click through rate based on position in search results starting with ad position 1. ads 1 through 4 are lowest with search position 1 as the highest ctr\" class=\"wp-image-124446\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>So how do we make those apparently small improvements that yield such massive gains? Well there are two key metrics that RankBrain rewards, and they both stem from the reason RankBrain was created in the first place - <strong>to give searchers the most useful content.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>CTR<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Dwell Time<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-900\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-900-background-color has-background\"><!-- wp:ama\/content-card {\"postId\":120077,\"postType\":\"ama_event\",\"description\":\"\\u003cp\\u003eCreate Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers\u2019 needs through a specific platform can make all the difference in growing a business.\\u003cspan style=\\u0022color: currentcolor; font-family: var(\\u002d\\u002dff-primary); font-size: revert; background-color: var(\\u002d\\u002dwp\\u002d\\u002dpreset\\u002d\\u002dcolor\\u002d\\u002dwhite); font-weight: var(\\u002d\\u002dfw-reg);\\u0022\\u003e \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"featuredImage\":{\"id\":124457,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Digital-Marketing-Copywriting-Bootcamp-promo-card.jpg\",\"type\":\"attachment\"},\"className\":\"is-style-horizontal\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-improving-click-through-rate-ctr\">Improving Click-Through Rate (CTR)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>CTR is a key metric in SEO. It measures the number of clicks advertisers receive on their ads per number of impressions. Achieving a high CTR is a goal for any digital marketing strategy because it directly affects your Quality Score, influencing how much you pay every time someone clicks your Google Ad. Here are some practical steps to improve CTR:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>1. Optimize Title Tags<\/strong>: Title tags should be relevant, compelling, and include your target keyword where possible. Adding emotional triggers can also increase CTR.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2. Use Numbers and Brackets in Titles<\/strong>: According to a study by HubSpot and Outbrain, headlines with numbers and brackets outperform those without by 33%. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>3. Optimize Meta Descriptions<\/strong>: While meta descriptions don't directly impact SEO rankings, they can boost your CTR. Make sure your meta description clearly explains why someone should click on your result, includes your target keyword, and uses other search intent trigger words to help it stand out.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-boosting-dwell-time\">Boosting Dwell Time<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Dwell time is the amount of time a user spends on your page after clicking on your listing on the SERP. The longer the dwell time, the better, as it signals to Google that users find your content valuable. Here are some strategies to increase dwell time:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>1. Create Engaging, Above-The-Fold Content<\/strong>: The first piece of content users see when they visit your website is crucial. Make sure it's engaging and relevant to the user's search query.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2. Write Compelling Introductions<\/strong>: Good introductions hook the reader and tell them exactly what they're about to get. This goes back to search intent.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>3. Cover the Topic Thoroughly<\/strong>: Ensure your content provides a comprehensive answer to the user's query. Leaving no missing pieces increases the likelihood that users will stay on your page longer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>4. Add a Personal Touch<\/strong>: Sharing personal experiences or insights can help build trust with your audience and make your content more engaging.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>5. Make Your Text Easy to Read<\/strong>: Break up your content with bullet points, headings, bold text, and images to make it easy on the eyes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-deploying-the-striking-distance-strategy\">Deploying the 'Striking Distance Strategy\u2019<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To start, pinpoint the pages on your website that are within the 'striking distance' of ranking higher in search results. These are the pages that are close to securing a prominent position but require some optimization. By identifying these pages, you can focus your efforts on maximizing their potential and increasing their visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To find these candidate pages:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li>Log in to <a href=https://www.ama.org/"https:////search.google.com//search-console/">Google Search Console<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Head to the Performance section<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Sort by impressions to see the biggest queries you rank for<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Look for queries where you rank between 8th and 20th place<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Search those queries to see how you look on those SERPs<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Make a spreadsheet to capture the important information like so:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column {\"width\":\"10%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"80%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:80%\"><!-- wp:table {\"hasFixedLayout\":true} -->\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Page URL<\/th><th>Query<\/th><th>Impressions<\/th><th>Clicks<\/th><th>CTR<\/th><th>Position<\/th><th>Meta Title<\/th><th>Meta Description<\/th><th>Dwell Time Improvement Ideas<\/th><\/tr><\/thead><tbody><tr><td><a href=https://www.ama.org/"https:////willfrancis.com//marketing-kpis-examples-your-guide-to-measuring-success///">https:////willfrancis.com//marketing-kpis-examples-your-guide-to-measuring-success//what are marketing KPIs<\/td><td>5,432<\/td><td>321<\/td><td>5.9%<\/td><td>12<\/td><td>Marketing KPIs Examples: Your Guide to Measuring Success<\/td><td>Get help choosing your marketing goals with these marketing KPIs examples and guide, with a full breakdown of KPIs per channel.<\/td><td>Add KPI explainer videoDownloadable KPI tracker template for Excel?More real-world examples<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"10%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p>Now, your to-do list is:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li>Improve the meta title and description to be more clickable by humans. Yes, it should include your focus keyword, but ultimately the goal is to win the click.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Improve the article, making it more in-depth and offering a more comprehensive resource to the reader, as explained in the Dwell Time section above.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Check in on Search Console in two weeks to see if there is a difference in CTR - remember to change the date range for the data to compare before the change against the two weeks since your improvements.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Look in Google Analytics, and compare the \u2018Average Engagement Time\u2019 metric (formerly \u2018Avg. Time on Page\u2019 pre-GA4) for your page before and after you improve the content.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-remember-the-golden-rule-today-is-that-what-the-algorithm-rewards-is-that-which-is-better-for-human-users-this-applies-across-all-platforms-with-an-algorithm-don-t-look-for-hacks-and-tricks-just-make-it-better-for-real-people\"><em>Remember, the golden rule today is that what the algorithm rewards is that which is better for human users. This applies across all platforms with an algorithm. Don\u2019t look for hacks and tricks, just make it better for real people.<\/em><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-tracking-and-analyzing-results\">Tracking and Analyzing Results<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To gauge the effectiveness of your SEO efforts, it's essential to track and analyze the results. Utilize tools like Google Analytics to monitor website traffic, user behavior, and conversions. Identify patterns and trends, and adjust your strategies accordingly. By regularly analyzing data, you can make data-driven decisions to optimize your website's performance continually.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-scaling-the-striking-distance-strategy\">Scaling the 'Striking Distance' Strategy<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you have successfully optimized the pages within the 'striking distance,' expand your efforts to other relevant pages on your website. By employing the same tactics and strategies, you can scale up your SEO success and increase website traffic across multiple pages. Consistency and persistence are key to achieving long-term results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Striking Distanced Strategy is a powerful method for improving your site's CTR and dwell time, leading to higher search rankings. By understanding Google's RankBrain algorithm and implementing the strategies outlined in this article, you can significantly enhance your SEO efforts. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remember, SEO is not a one-time task but an ongoing process. Regularly monitor your site's performance, stay updated with the latest algorithm changes, and continuously optimize your content. With time and effort, you'll see your site climb the search rankings, leading to increased visibility and user engagement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-900\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-900-background-color has-background\"><!-- wp:ama\/content-card {\"postId\":120077,\"postType\":\"ama_event\",\"description\":\"\\u003cp\\u003eCreate Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers\u2019 needs through a specific platform can make all the difference in growing a business.\\u003cspan style=\\u0022color: currentcolor; font-family: var(\\u002d\\u002dff-primary); font-size: revert; background-color: var(\\u002d\\u002dwp\\u002d\\u002dpreset\\u002d\\u002dcolor\\u002d\\u002dwhite); font-weight: var(\\u002d\\u002dfw-reg);\\u0022\\u003e \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"featuredImage\":{\"id\":124457,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Digital-Marketing-Copywriting-Bootcamp-promo-card.jpg\",\"type\":\"attachment\"},\"className\":\"is-style-horizontal\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-900\",\"textColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-color has-blue-900-background-color has-text-color has-background\"><!-- wp:paragraph -->\n<p>Will Francis is a <a href=https://www.ama.org/"https:////willfrancis.com/">digital marketing expert<\/a> who upskills thousands of marketers every year through courses he runs at the American Marketing Association, Chartered Institute of Marketing (UK), University College Dublin and more. As host of the Digital Marketing Institute\u2019s <a href=https://www.ama.org/"https:////willfrancis.com//ahead-of-the-game-the-digital-marketing-institute-podcast///">podcast, and a regular contributor in the media to share his expertise, he brings marketing and tech insights to an even wider audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A former member of the MySpace team during its 2000s heyday, he later worked in major ad agencies before founding his own digital agency in London, delivering campaigns and content for some of the world\u2019s most loved brands. Aside from being busy training others, he <a href=https://www.ama.org/"https:////www.penguinrandomhouse.com//authors//2163023//will-francis///">writes books<\/a> for an imprint of Penguin Random House about popular culture.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>More on his <a href=https://www.ama.org/"https:////willfrancis.com///">website and <a href=https://www.ama.org/"https:////www.linkedin.com//in//willfrancis///">LinkedIn./n
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