register now<\/a><\/div>\n<\/div>\n","post_title":"Marketing Unleashed: See the Tools Rewriting What's Possible","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-unleashed-see-the-tools-rewriting-whats-possible","to_ping":"","pinged":"","post_modified":"2026-05-27 10:42:56","post_modified_gmt":"2026-05-27 15:42:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=234577","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":203891,"post_author":"168509","post_date":"2025-08-25 10:14:11","post_date_gmt":"2025-08-25 15:14:11","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-harness-the-power-of-ai-for-automation\">Harness the Power of AI for Automation<\/h2>\n\n\n\n<p>Keeping pace with automation technology has always been a challenge for marketing teams and now it\u2019s a moving target. The martech stack has exploded in the last few years. Artificial intelligence is turning marketing automation on its head: AI can suggest messaging, segment your audience, create personas, and even directly use the internet and your marketing tools on your behalf.<\/p>\n\n\n\n<p><br>This 2-hour virtual workshop reveals how AI is changing marketing automation. It will clearly explain what\u2019s possible and open the door to a whole new way of getting your work done. You\u2019ll learn how your role can shift from execution to strategy when you use AI as a powerful thinking partner in your daily marketing tasks.<\/p>\n\n\n\n<p><strong>Online | December 11, 2025 | 10:00 AM-12:00 PM Central Time<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the current landscape of marketing automation and AI technology<\/li>\n\n\n\n<li>Learn how to spot high-impact AI use cases and prioritize which tasks to automate <\/li>\n\n\n\n<li>Discuss how to build AI literacy to keep pace with change<\/li>\n\n\n\n<li>Discuss automation guidelines for success<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<p><strong>What the Session Does Not Cover<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical development of AI:<\/strong> This is <em>not<\/em> a deep technical training on how AI works under the hood (no coding, math, or complex algorithms).<\/li>\n\n\n\n<li><strong>Building AI products or software engineering:<\/strong> The focus is on using AI as a marketer, not on AI product development or engineering. This workshop is tailored for marketing and adjacent roles who want to use AI to get work done.<\/li>\n\n\n\n<li><strong>An exhaustive list of AI tools:<\/strong> We won\u2019t simply catalog every tool out there. Instead, we\u2019ll ground everyone in what these new tools can do. (For reference, we\u2019ll primarily use ChatGPT as it\u2019s the most ubiquitous example.)<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left has-red-900-color has-text-color has-link-color\" id=\"h-you-re-in-login-to-your-training-via-the-details-below\"><strong>YOU'RE IN - LOGIN TO YOUR TRAINING VIA THE DETAILS BELOW<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center has-red-900-color has-text-color has-link-color\"><strong><a href=https://www.ama.org/"Topic: Marketing Automation & AITime: Dec 11, 2025 10:00 AM Central Time (US and Canada)Join Zoom Meetinghttps:\/\/ama-org.zoom.us\/j\/89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1Meeting ID: 893 3990 8029Passcode: AMAMAAI---One tap mobile+13126266799,,89339908029# US (Chicago)+16468769923,,89339908029# US (New York)\">Topic: Marketing Automation & AI<br>Time: Dec 11, 2025 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><\/a><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1\%22>https:\/\/ama-org.zoom.us\/j\/89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1<\/a>

Meeting ID: 893 3990 8029<br>Passcode: AMAMAAI<br>---<br>One tap mobile<br>+13126266799,,89339908029# US (Chicago)<br>+16468769923,,89339908029# US (New York)<br><\/strong><\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong><strong>Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n","post_title":"Using AI to Transform Your Marketing Automation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-ai-to-transform-your-marketing-automation","to_ping":"","pinged":"","post_modified":"2025-08-25 11:42:16","post_modified_gmt":"2025-08-25 16:42:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=203891","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":237218,"post_author":"146335","post_date":"2026-05-20 15:49:22","post_date_gmt":"2026-05-20 20:49:22","post_content":"\n<h4 id=\"h-see-how-modern-marketing-teams-are-improving-efficiency-simplifying-technology-and-driving-better-results-with-fewer-resources\" class=\"wp-block-heading\">See how modern marketing teams are improving efficiency, simplifying technology, and driving better results with fewer resources.<\/h4>\n\n\n\n<p>Today\u2019s marketing teams are under pressure to generate stronger results with leaner teams and tighter budgets. In this new Act On Marketing Technology Insights report, based on survey data from more than 100 marketers, learn how B2B organizations are adapting their marketing automation strategies to improve performance and efficiency. Discover why ease of use now outweighs price and features when selecting a platform, how teams are simplifying their technology stacks, and which AI capabilities marketers value most. The report also explores key challenges around reporting, attribution, integrations, and proving ROI while offering practical insights into how teams are using automation to accomplish more with limited resources.<br><\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_actd07&ch=\%22 download>Download<\/a>\n","post_title":"Act-On Marketing Automation and AI Trends Report","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"act-on-marketing-automation-and-ai-trends-report","to_ping":"","pinged":"","post_modified":"2026-05-20 15:49:24","post_modified_gmt":"2026-05-20 20:49:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=237218","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":233106,"post_author":"146335","post_date":"2026-04-14 15:16:44","post_date_gmt":"2026-04-14 20:16:44","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-in-a-digital-world-marketers-must-remember-to-optimize-for-presence\">In A Digital World, Marketers Must Remember To Optimize For Presence<\/h4>\n\n\n\n<p>Marketing has never been better at optimization.<\/p>\n\n\n\n<p>Campaigns can now be targeted by behavior, adjusted in real time and measured across dozens of performance indicators. Algorithms help brands decide which message appears where, when and to whom. Every impression can be counted.<\/p>\n\n\n\n<p>But in this era of perfect optimization, something important has quietly eroded. Presence.<\/p>\n\n\n\n<p>Most modern marketing happens on screens. These are fleeting exposures that appear, scroll by and disappear. We\u2019ve built a system that excels at delivering impressions, but impressions alone rarely create the emotional ties that build long-term awareness and affinity.<\/p>\n\n\n\n<p>That\u2019s where tangible marketing still holds unique power.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//04//Trader-Joes-300x300-1.jpg/" alt=\"\" class=\"wp-image-233534\"\/><\/figure>\n\n\n\n<p>Physical touchpoints, whether products, experiences or environments, place brands directly into people\u2019s lives. They aren\u2019t consumed and forgotten in seconds. They remain visible, useful or memorable over time: that <a href=https://www.ama.org/"https:////www.ppai.org//media-hub//trader-joes-totes-do-it-again///">Trader Joe\u2019s tote bag<\/a> becomes a personal signal; that <a href=https://www.ama.org/"https:////www.ppai.org//media-hub//one-band-2-brothers-and-millions-in-merch///">Oasis reunion tour tee<\/a> makes one night last a decade.<\/p>\n\n\n\n<p>And because of that persistence, they create something every brand covets: lasting connections.<\/p>\n\n\n\n<p>For many marketers, the challenge isn\u2019t understanding the value of tangible engagement. It\u2019s remembering to design it into campaigns from the start rather than adding it later.<\/p>\n\n\n\n<p><strong>Why Tangible Marketing Sticks<\/strong><\/p>\n\n\n\n<p>The advantage of physical brand experiences aligns with simple human behavior. People remember what they hold, use, wear and interact with repeatedly. Tangible objects, such as your brand merchandise, occupies real space in daily routines, and that repetition strengthens positive associations over time.<\/p>\n\n\n\n<p>Consumer research reinforces this pattern. Studies examining branded merch consistently show that these physical touchpoints generate high recall and favorability among recipients. In research conducted by Promotional Products Association International (PPAI), recall rates for branded merchandise <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2024//06//PPAI-AdMap-2024-Advertising-Spend-By-Medium.pdf/">exceeded 70%<\/a>, with favorability scores even higher.<\/p>\n\n\n\n<p>More broadly, PPAI research shows that more than half of consumers keep promotional items for <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2025//10//Promos-5-Second-Impact-PPAI-Research-2025.pdf/">sentimental reasons<\/a>. In other words, people aren\u2019t just keeping merch because it\u2019s useful. They keep it because these pieces represent experiences, memories or relationships with the brands behind them.<\/p>\n\n\n\n<p>That emotional dimension is difficult to replicate in other channels.<\/p>\n\n\n\n<p>It also helps explain why well-designed tangible marketing often outperforms expectations when it comes to brand recall and loyalty.<\/p>\n\n\n\n<p><strong>When Brands Build Lasting Connections<\/strong><\/p>\n\n\n\n<p>Several brands have leaned into merch not as a novelty but as a core part of their brand ecosystem.<\/p>\n\n\n\n<p>Take Liquid Death, the canned water company that has built an entire lifestyle identity around its merchandise. The brand\u2019s <a href=https://www.ama.org/"https:////liquiddeath.com//collections//merch-store/">online store<\/a> sells everything from bomber jackets to Spotify-enabled urns. It generates revenue streams that rival its beverage sales, but more importantly the merchandise transforms customers into visible advocates. This is how everyday items like t-shirts and hats can become conversation starters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//04//Stanley-300x300-1.jpg/" alt=\"\" class=\"wp-image-233533\"\/><\/figure>\n\n\n\n<p>We\u2019ve all experienced the unexpected cultural momentum of drinkware. These are statement pieces today. They go everywhere with us. The giant Stanley Quencher tumbler alone has been the subject of <a href=https://www.ama.org/"https:////www.stanley1913.com//collections//x-messi-collab/">collaborations with soccer legends<\/a>, limited edition <a href=https://www.ama.org/"https:////www.stanley1913.com//collections//limited-edition-gifts/">gift lines<\/a> and <a href=https://www.ama.org/"https:////www.headcountcoffee.com//blogs//corporate-legends-lost-empires//how-stanley-tumblers-became-a-multibillion-dollar-cultural-phenomenon/">retail storytelling<\/a> that reinforced the physical product as a centerpiece of the brand experience.<\/p>\n\n\n\n<p>Even legacy brands are rediscovering the power of tangible engagement. <a href=https://www.ama.org/"https:////www.mcdonalds.com//gb//en-gb//newsroom//article//friends-meal.html/">McDonald/u2019s adult Happy Meals and collectibles<\/a> generated enormous attention in part because of the grownup-approved figurines included with the meal. The collectibles transformed a standard promotion into a physical experience that consumers wanted to own, share and display.<\/p>\n\n\n\n<p>Each of these examples illustrates the same principle. When tangible elements are central to the strategy, they amplify attention and extend engagement far beyond the momentary. A product kept and shown off or treasured personally is a campaign extended for more impressions (and therefor a lower CPI and greater ROI).<\/p>\n\n\n\n<p><strong>From Instance To Impact<\/strong><\/p>\n\n\n\n<p>Of course, not every branded product or physical activation delivers that kind of impact.<\/p>\n\n\n\n<p>The difference often comes down to design and intentionality.<\/p>\n\n\n\n<p>PPAI\u2019s <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2025//10//Promos-5-Second-Impact-PPAI-Research-2025.pdf/">5-Second Impact study<\/a>, which examined consumer reactions to promotional products, found that design is the most important factor determining whether people keep a branded item. Eighty-nine percent of respondents said design influences whether they hold onto a product. Quality materials ranked next, valued by 68% of consumers, while nearly half said a personal touch like personalization or messaging makes an item more memorable or bound to be kept.<\/p>\n\n\n\n<p>Those findings reinforce a critical lesson for marketers. Tangible marketing works best when it is thoughtful. A poorly designed keepsake can undermine brand perception just as quickly as a great one can strengthen it. But when quality and relevance are prioritized, physical items become part of a consumer\u2019s routine rather than a disposable artifact of a campaign.<\/p>\n\n\n\n<p>That\u2019s where tangible marketing moves from promotional to experiential.<\/p>\n\n\n\n<p><strong>The Media Mix Needs Weight<\/strong><\/p>\n\n\n\n<p>None of this suggests that digital marketing is losing its importance. On the contrary, digital channels remain unmatched in their ability to deliver reach, targeting and real-time performance data.<\/p>\n\n\n\n<p>But digital works best when paired with something that provides campaign <em>oomph<\/em>.<\/p>\n\n\n\n<p>Physical touchpoints like merch provide that weight. They transform abstract messaging into something consumers can interact with. They extend brand visibility beyond the moment of exposure. And they reinforce the idea that there is a real organization, with real people, behind the brand.<\/p>\n\n\n\n<p>The most effective marketing strategies today combine both approaches.<\/p>\n\n\n\n<p>Digital media drives discovery and scale. Merch marketing deepens connection and memory. Together they create a more balanced ecosystem that serves both short-term performance and long-term brand equity.<\/p>\n\n\n\n<p><strong>Designing Presence From The Start<\/strong><\/p>\n\n\n\n<p>The key for marketers is to treat tangible marketing as a strategic channel rather than an afterthought add-on.<\/p>\n\n\n\n<p>Too often, physical elements appear late in campaign development and get added as giveaways, event swag or promotional extras. By that stage, they have limited opportunity to reinforce the central brand narrative. Marketers are so cognizant of attributing metrics that show the effectiveness of their work, and digital media offers each to obtain scorecards. It\u2019s always among the first considerations in any campaign. But the real ROI of merch is no different if we\u2019re clear on the intent and audience of the piece.<\/p>\n\n\n\n<p>If we\u2019re deliberate, we can track the recipient\u2019s behavior, the buying actions they take, and the lasting connection that results. When tangible elements are designed into campaigns from the beginning, they play a major role. They anchor experiences, encourage sharing, spark conversation and extend brand visibility into everyday life.<\/p>\n\n\n\n<p>In a marketing landscape increasingly dominated by digital impressions, that kind of presence matters more than ever.<\/p>\n\n\n\n<p>Optimization may drive efficiency. But presence drives connection.<\/p>\n\n\n\n<p>And the brands that succeed in the next era of marketing will likely be the ones that recognize both are essential.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////survey.alchemer.com//s3//8777976//PPAIxAMA-Subscribe-To-Research/" download>Subscribe to PPAI Insights to Elevate Your Merch Strategy <\/a>\n\n\n\n<p><\/p>\n","post_title":"Marketing\u2019s Most Overlooked Advantage: Brand Presence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketings-most-overlooked-advantage-brand-presence","to_ping":"","pinged":"","post_modified":"2026-04-17 12:52:31","post_modified_gmt":"2026-04-17 17:52:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=233106","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":190578,"post_author":"55247","post_date":"2025-03-25 11:16:19","post_date_gmt":"2025-03-25 16:16:19","post_content":"\n<p>Marketing automation is a booming industry, with investments expected to reach $9.7 billion by 2031. Businesses are increasingly relying on Automated Lead Nurturing (ALN) to guide potential customers through the sales funnel. But does ALN actually improve conversion rates, or is it just another trend?<\/p>\n\n\n\n<p>A <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429251321417/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a> finds that ALN is effective\u2014but only under specific conditions. Some businesses experience significant increases in sales, while others see little to no impact. The key factors determining success include the nature of the sales cycle, deal complexity, and whether the customer is new or returning.<\/p>\n\n\n\n<p>We uncover a critical insight: ALN enhances lead interactions and improves the quality of sales conversations, but it does not guarantee higher conversion rates across all industries. ALN works best when used for new leads, short sales cycles, and lower-value deals. However, its benefits decline in high-ticket purchases or industries where buyers conduct extensive independent research.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>ALN works best when used for new leads, short sales cycles, and lower-value deals. However, its benefits decline in high-ticket purchases or industries where buyers conduct extensive independent research.<\/p>\n<\/blockquote>\n\n\n\n<p>This distinction has major implications for businesses investing in ALN. Many companies measure ALN success using vanity metrics\u2014email opens, click-through rates, and engagement levels\u2014without assessing whether those interactions lead to actual sales. Our findings suggest that firms should rethink how they evaluate automation success and shift their focus to measuring ALN\u2019s impact on meaningful outcomes like sales meetings and conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-aln-works-and-when-it-doesn-t\"><strong>When ALN Works\u2014and When It Doesn\u2019t<\/strong><\/h2>\n\n\n\n<p>For companies selling relatively simple products or services with shorter sales cycles, ALN can be a powerful tool. By delivering targeted content at the right time, ALN reduces uncertainty for potential buyers and ensures that sales teams engage with more informed prospects. Our research finds that in such cases, ALN can lead to a 23 percentage point increase in conversion rates.<\/p>\n\n\n\n<p>However, for industries with long and complex sales cycles, such as B2B enterprise software or industrial equipment, ALN\u2019s impact is less clear. In these cases, buyers rely on detailed research, peer recommendations, and in-depth consultations rather than automated content. ALN may increase engagement but does not necessarily lead to more closed deals.<\/p>\n\n\n\n<p>Returning customers also respond differently to ALN compared to first-time buyers. Since they already have a relationship with the brand, they are less likely to need automated content to guide their purchase decision. This means companies must differentiate how they nurture new versus existing leads, rather than applying a one-size-fits-all approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-businesses-measuring-the-wrong-metrics\"><strong>Are Businesses Measuring the Wrong Metrics?<\/strong><\/h2>\n\n\n\n<p>One of the biggest mistakes we observe is companies focusing too much on engagement metrics rather than true business outcomes. Many firms evaluate ALN success on the basis of email opens, website visits, or social media interactions. Although these indicators suggest interest, they do not necessarily translate into revenue.<\/p>\n\n\n\n<p>Our research suggests that businesses should measure ALN effectiveness by tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead-to-sales meeting conversion rates<\/strong> (Does ALN drive actual conversations between buyers and sales teams?)<\/li>\n\n\n\n<li><strong>Sales cycle speed<\/strong> (Does ALN shorten the time it takes to close a deal?)<\/li>\n\n\n\n<li><strong>Revenue impact<\/strong> (Does ALN increase the number of closed deals and overall profitability?)<\/li>\n<\/ul>\n\n\n\n<p>Shifting to these meaningful metrics will help businesses make informed decisions about ALN\u2019s true value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-companies-can-use-aln-strategically\"><strong>How Companies Can Use ALN Strategically<\/strong><\/h2>\n\n\n\n<p>We find that ALN works best as an enhancement\u2014not a replacement\u2014for human sales interactions. Companies that rely too heavily on automation risk alienating high-value prospects who expect personalized, consultative selling. Instead of viewing ALN as a standalone solution, businesses should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segment their leads<\/strong> and tailor ALN for different customer groups (e.g., new vs. returning buyers).<\/li>\n\n\n\n<li><strong>Use ALN to complement human interactions,<\/strong> rather than replace them, particularly for complex sales.<\/li>\n\n\n\n<li><strong>Refine ALN strategies over time<\/strong> by tracking real business outcomes rather than engagement metrics.<\/li>\n<\/ul>\n\n\n\n<p>For marketing leaders, the takeaway is clear: ALN can be a powerful tool, but only if it is applied strategically. Businesses should test its impact before fully committing, ensuring that automation aligns with their sales process rather than relying on industry hype.<\/p>\n\n\n\n\n\n<p><strong>Source: <\/strong>Johannes Habel, Nathaniel Hartmann, Phillip Wiseman, Michael Ahearne, and Shashank Vaid, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429251321417/" target=\"_blank\" rel=\"noreferrer noopener\">Sales Pipeline Technology: Automated Lead Nurturing<\/a>,\u201d <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>.<\/p>\n\n\n\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","post_title":"Does Automated Lead Nurturing Really Work? A New Study Challenges the Hype","post_excerpt":"A Journal of Marketing study finds that Automated Lead Nurturing works best when used for new leads, short sales cycles, and lower-value deals. However, its benefits decline for high-ticket purchases or industries where buyers conduct extensive independent research.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"does-automated-lead-nurturing-really-work-a-new-study-challenges-the-hype","to_ping":"","pinged":"","post_modified":"2025-03-25 13:01:25","post_modified_gmt":"2025-03-25 18:01:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=190578","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":98129,"post_author":"119442","post_date":"2022-04-29 06:04:00","post_date_gmt":"2022-04-29 06:04:00","post_content":"\n<h2>Maximize efficiency and increase your bottom line by automating repetitive marketing tasks.<\/h2>\n\n\n\n<p>For marketers, it can sometimes feel like there aren't enough hours in a day. With all of the marketing activity that comes along with the job, from managing lead generation and sales tasks to planning your digital marketing efforts and monitoring social media, marketing is a full-time job and then some.<\/p>\n\n\n\n<p>But, there is a way to steal back more hours of your day.<\/p>\n\n\n\n<p>Savvy marketers know that automating tasks and workflows can streamline marketing efforts, free up valuable time, maximize efficiency, and, in the end, help to increase a company's bottom line. <\/p>\n\n\n\n<p>With that in mind, we have created a list of repetitive marketing tasks that you and your marketing team should be automating.<\/p>\n\n\n\n<h2>Email Tasks<\/h2>\n\n\n\n<p>Since <a href=https://www.ama.org/"https:////rasa.io//pushing-send//email-marketing-problems-5-common-issues-and-how-to-solve-them///" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> is such a critical component of a successful digital marketing campaign, it stands to reason that email marketing automation is one of the most effective ways that a marketer can use automation to ease their load.<\/p>\n\n\n\n<p>Here are five ways you can make email marketing automation work to your advantage:<\/p>\n\n\n\n<h3>Use email marketing automation to deliver content downloads.<\/h3>\n\n\n\n<p>Setting up automated emails to deliver content opt-ins such as reports or ebooks allows you to instantly provide your subscribers with valuable content while keeping them engaged <strong>and<\/strong> automatically growing your email list.<\/p>\n\n\n\n<h3>Use a newsletter automation tool to save time and deliver valuable content.<\/h3>\n\n\n\n<p>Automated <a href=https://www.ama.org/"https:////rasa.io//pushing-send//what-why-how-rasaio-newsletter///" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter platforms<\/a>, like rasa.io, take email marketing automation to the next level. Not only can marketers streamline the creation and delivery process but, with the latest AI technology, they can deliver personalized content to meet the interests of individual subscribers. Think: email segment of one.<\/p>\n\n\n\n<h3>Use automation to manage your email drip campaigns.<\/h3>\n\n\n\n<p>Email drip campaigns are essential to any email marketing effort. With email automation software, you can trust that emails are being sent to your audience automatically based on changes in their status or specific actions they may take.<\/p>\n\n\n\n<h3>Use task automation to send email follow-ups.<\/h3>\n\n\n\n<p>It's easy to get fed up when you manually chase people who haven't gotten back to you. Thankfully, most CRM software enables users to automate follow-up emails after a set amount of time so that you don't have to spend hours on this tedious task. Write the email one time and forever be available to follow up without even realizing it.<\/p>\n\n\n\n<h3>Use automation software to send cart abandonment emails.<\/h3>\n\n\n\n<p>You know the importance of tracking those sales leads on the verge of conversion but need a slight push across the finish line. If you have an eCommerce site, set up an automated cart abandonment email to do the job. Even if you are not in eCommerce, you can set up automated emails to users in other marketing and sales funnels you create as well.<\/p>\n\n\n\n<h2>Social Media Tasks<\/h2>\n\n\n\n<p>These days, social media marketing is crucial to brand success, but it can eat up a lot of your marketing team's valuable resources.<\/p>\n\n\n\n<p>Here are two ways that workflow automation can help:<\/p>\n\n\n\n<h3>Use marketing automation tools for social media scheduling.<\/h3>\n\n\n\n<p>An incredibly effective way to save valuable time and resources within your social media marketing efforts is to employ software that helps you schedule social media posts in advance using a marketing automation system.<\/p>\n\n\n\n<p>Some popular tools:<\/p>\n\n\n\n<ul><li>Buffer<\/li><li>MeetEdgar<\/li><li>Lately.ai<\/li><li>Hootsuite<\/li><\/ul>\n\n\n\n<h3>Use Facebook bots to increase engagement.<\/h3>\n\n\n\n<p>An incredibly personalized and impactful way to lead generation is through the use of a Facebook bot that guides your new sales leads through the conversion process.<\/p>\n\n\n\n<h2>Sales Tasks<\/h2>\n\n\n\n<p>Marketing automation tasks aren't limited to email campaigns and social media marketing efforts. Ease the burden on your sales team by employing a marketing automation strategy specifically tailored to increase sales.<\/p>\n\n\n\n<p>Here are three ways.<\/p>\n\n\n\n<h3>Use a marketing automation tool to upsell your customers.<\/h3>\n\n\n\n<p>Marketing isn't only about lead generation. It's about continued engagement with your existing customers. Marketing automation software can be a powerful tool in helping to upsell customers at the ideal time by offering products and services similar to those they already value.<\/p>\n\n\n\n<h3>Use a live chat marketing automation platform to engage customers.<\/h3>\n\n\n\n<p>Offering a live chat feature has become a must-have for companies doing business online. Existing and potential customers are looking for ways to get in touch with you quickly and easily. Using live chat apps, marketers can create automated chatbots configured to bring in new leads and assist existing users, which will undoubtedly supercharge your customer service efforts.<\/p>\n\n\n\n<h3>Use a sales automation tool to extend free trials and enhance the customer experience.<\/h3>\n\n\n\n<p>When a user signs up for a free trial of your product or service and fails to convert, you can set up an automation tool that will automatically send them a trial extension offer and keep them in the game.<\/p>\n\n\n\n<h2>Automated Marketing is the Key to a Successful Marketing Strategy<\/h2>\n\n\n\n<p>When you automate the steps involved in the marketing process and the sales process, and everything in between, you give your sales team and your marketing team time to focus on nurturing promising leads and big picture strategies. Automation will result in more prospects, more customers, and more sales. The use of marketing automation can also give you a more detailed picture of existing and potential customer data that can help you in the long run.<\/p>\n\n\n\n<p>Whether you are part of a team in charge of marketing for a small business or a larger one, there are countless marketing automation tools to help you get the job done.<\/p>\n","post_title":"What Marketing Tasks Should I Automate in 2022?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-marketing-tasks-should-i-automate-in-2022","to_ping":"","pinged":"","post_modified":"2024-01-03 17:04:18","post_modified_gmt":"2024-01-03 23:04:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=98129","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":99693,"post_author":"119442","post_date":"2022-04-25 16:09:50","post_date_gmt":"2022-04-25 16:09:50","post_content":"\n<p>Our recent<a href=https://www.ama.org/"https:////act-on.com//learn//e-books-guides//2022-state-of-b2b-marketing-automation-report//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noreferrer noopener\"> State of Marketing Automation<\/a> report found that B2B marketers use automation to streamline marketing and sales efforts (38%), improve customer experience (34%), and improve customer engagement (28%). However, only 20% say they\u2019re using automation tools to their fullest potential. Perhaps an eye toward important B2B marketing automation trends is the next step for improving adoption and optimal use of your software tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//04//SOMA-tile.png/" alt=\"\" class=\"wp-image-99699\" width=\"769\" height=\"726\"\/><\/figure>\n\n\n\n<h2>Understand Behavioral Data to Provide a More Personalized Marketing Experience<\/h2>\n\n\n\n<p>Sending emails, using social media, and many other tasks are made easier with marketing automation, but it\u2019s not just about making routine jobs more streamlined. It\u2019s about multiplying the results. The real power lies in the ability to forge more authentic and meaningful relationships through personalization.<\/p>\n\n\n\n<p>According to recent research, the majority of prospects (<a href=https://www.ama.org/"https:////www.forbes.com//sites//blakemorgan//2020//02//18//50-stats-showing-the-power-of-personalization//?sh=6499b2a72a94\%22 target=\"_blank\" rel=\"noreferrer noopener\">71%<\/a>) say they feel frustrated with impersonal brand experiences. Moreover,<a href=https://www.ama.org/"https:////www.forbes.com//sites//blakemorgan//2020//02//18//50-stats-showing-the-power-of-personalization//?sh=6499b2a72a94\%22 target=\"_blank\" rel=\"noreferrer noopener\"> 80% of consumers<\/a> are more likely to purchase from a company that provides personalized experiences.<\/p>\n\n\n\n<p>For example, <a href=https://www.ama.org/"https:////act-on.com//product//account-based-marketing//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noreferrer noopener\">account-based marketing<\/a> allows companies to focus campaigns on very specific prospects who are identified ahead of time. Take Computer Sciences Corporation, which provides information technology and professional services. Using marketing automation, the company built various ad campaigns that were tactically designed to target \u2014 and then retarget \u2014 specific accounts, using strategically developed content across a variety of channels. Overall, this campaign led to a<a href=https://www.ama.org/"https:////technologyadvice.com//blog//marketing//3-killer-examples-personalized-b2b-marketing///" target=\"_blank\" rel=\"noreferrer noopener\"> 58%<\/a> increase in page views and moved more prospects along the sales cycle.<\/p>\n\n\n\n<p>The role of marketing automation in creating these types of personalized experiences will be even more important in the future. Marketers can get very precise about understanding prospects\u2019 and customers\u2019 behaviors by tracking behavior and deploying strategies to act on insights faster.<\/p>\n\n\n\n<h2>Machine Learning and Artificial Intelligence (AI) Will Continue to Connect the Dots<\/h2>\n\n\n\n<p>If you\u2019re stuck at {First.Name} personalization, you\u2019re not alone. Over half of digital marketing leaders (<a href=https://www.ama.org/"https:////www.gartner.com//en//newsroom//press-releases//-gartner-says-63--of-digital-marketing-leaders-still-struggle-wi/" target=\"_blank\" rel=\"noreferrer noopener\">63%<\/a>) struggle with personalization. However, only 17% use AI and <a href=https://www.ama.org/"https:////act-on.com//blog//machine-learning-is-marketings-future-3-ways-how//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noreferrer noopener\">machine learning<\/a> to assist in the process, so it\u2019s no wonder the effort stalls out. Gartner recommends that companies should \u201cfocus on addressing long standing personalization challenges by channeling their existing collection and use of customer data toward customer needs that align with business goals.\u201d<\/p>\n\n\n\n<p>Machine learning allows you to capture data about users and online behaviors. Automation empowers you to sort that data. Various areas can be improved through machine learning and marketing automation, including:<\/p>\n\n\n\n<ul><li><strong>Harnessing real-time responses.<\/strong> Marketing automation platforms like Act-On can predict the best times to engage with specific types of buyers, leveraging previous behaviors and actions to pinpoint the optimal time for send an email, for example<\/li><li><strong>Identifying \u201cmicro-segments\u201d of customers.<\/strong> Machine learning allows you to spot patterns faster and at scale. It can find small micro-segments of customers with shared interests and needs, connecting the dots in areas that traditional marketing methods are slow to recognize.<\/li><li><strong>Testing conventional wisdom.<\/strong> Machine learning allows you to test conventional wisdom and assumptions, and tap into prescriptive advice. It does the \u201cheavy lifting\u201d so that you can focus more energy on creative and strategic tasks.<\/li><\/ul>\n\n\n\n<p>Capabilities around machine learning and marketing automation will only become more sophisticated in the future, allowing marketers to engage with the right audience, at the right time, and with the right level of personalization.<\/p>\n\n\n\n<h2>Live Video is Exploding and Crosses Over Into Automation<\/h2>\n\n\n\n<p>Live video has become a <a href=https://www.ama.org/"https:////act-on.com//blog//video-future-content-marketing//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noreferrer noopener\">rising trend<\/a> in B2B content marketing with the increase in social media platforms that offer this feature. A<a href=https://www.ama.org/"https:////techjury.net//blog//live-streaming-statistics//#gref\" target=\"_blank\" rel=\"noreferrer noopener\"> few key facts<\/a> about this type of video include:<\/p>\n\n\n\n<ul><li>The live streaming industry grew 99% between April 2019 and April 2020.<\/li><li>96% percent of people report they\u2019ve viewed an explainer video to discover more about a product or a service.<\/li><li>47% of live streaming video viewers worldwide are watching more live videos than a year ago.<\/li><li>Companies that use video report 41% more traffic from searches.<\/li><li>Nearly half of consumers (40%) report that video increases the chance that they\u2019ll purchase a product on their mobile device.<\/li><\/ul>\n\n\n\n<p>B2B companies can start to experiment with using live video in conjunction with marketing automation, putting out the content that prospects demand and gleaning valuable insights from how they watch and interact with that content. As a result, you can make marketing efforts more precise, further driving more leads and sales for your company.<\/p>\n\n\n\n<h2>Automation Fosters Greater Channel Integration<\/h2>\n\n\n\n<p>Customers today have more channels to choose from when engaging with a brand, and while using these channels, they expect to receive a consistent brand experience. In fact, multi-channel campaigns that integrate four or more digital channels are shown to outperform a single- or dual-channel campaign by<a href=https://www.ama.org/"https:////www.pedowitzgroup.com//26-statistics-on-why-you-should-consider-omni-channel-marketing///" target=\"_blank\" rel=\"noreferrer noopener\"> 300%<\/a>, according to Gartner Research. But the key is getting these interactions right.<\/p>\n\n\n\n<p>Marketing automation helps push out consistent content through all channels and reach customers with greater impact. What\u2019s more, you can gain insights and capture a detailed story about what\u2019s going on with your customers in the moment of relevance, to create even better content in the future.<\/p>\n\n\n\n<p>As a result, every customer experience can be tailored to the channel that customers prefer and to where they are in the buying cycle, delivering a more personalized and relevant experience through the power of automation.<\/p>\n\n\n\n<h2>Content Marketing and Automation Create an Unstoppable Duo<\/h2>\n\n\n\n<p>Marketing automation and content marketing are a powerful duo which allow you the opportunity to expand the effectiveness of your content, capture more leads, improve conversion rates, and drive higher return on investment.<\/p>\n\n\n\n<p>Marketing automation provides the tools required to get to know customers better. Using this information, you can segment customers into different groups and then start to develop content strategies for each set of customers.<\/p>\n\n\n\n<p>Tapping into specific data on each group \u2015 from understanding where they access content about your products and services to the types of search queries they\u2019re creating \u2015 is very valuable. Having the ability to generate these reports and make changes in a more efficient manner empowers marketers to stay nimble and better meet customer needs. As a result, you can nurture leads or move customers more effectively through the sales cycle.<\/p>\n\n\n\n<p>Equally important, once you truly understand a group of buyers, you can modify and fine-tune marketing strategies to respond to their demands. The right content is delivered quickly, and sometimes you can even deliver the content slightly before the need, which helps move the sales cycle forward.<\/p>\n\n\n\n<h2>User Experience is Shaped Through Marketing Automation Insights<\/h2>\n\n\n\n<p>No matter how trends in B2B marketing automation change, user experience remains at the heart of every product\u2019s success. When marketing automation works well, it enhances the user experience. For example, let\u2019s say that you recently sent out an email blast to prospects, encouraging them to visit your website and learn more about your product. If they click on the email link, it\u2019s important that they view website content that is most relevant to their needs, such as case studies about their specific industry or other valuable details.<\/p>\n\n\n\n<p><a href=https://www.ama.org/"https:////act-on.com//blog//implement-marketing-data//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noreferrer noopener\">Marketing automation data<\/a> plays an important role in ensuring that what the customers view is customized to their needs, and in ensuring that the experience on the website is relevant to where the customers are in the buying cycle.<\/p>\n\n\n\n<p>Gathering data about prospects, and better understanding that data, helps leverage the power of personalization so that you only present the most relevant content.<\/p>\n\n\n\n<h2>B2B Marketing Automation Trends: A Few Last Words<\/h2>\n\n\n\n<p>Marketing automation has proven itself to be a powerful asset in the marketer\u2019s toolbox, but in the future, it won\u2019t be enough to have the tool itself; you\u2019ll need to implement best practices and optimize your use of the full power of your marketing tech stack.<\/p>\n\n\n\n<p>These trends in B2B marketing can help inspire your strategy moving forward, as you integrate and test different methods for using marketing automation to connect with, engage, and delight your customers in new ways. As a result, you\u2019ll gain the ability to manage leads and improve demand generation with greater impact.<\/p>\n\n\n\n<p>Learn more about how <a href=https://www.ama.org/"https:////act-on.com//industries//b2b-marketing//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noreferrer noopener\">Act-On supports your B2B marketing<\/a> efforts across the entire customer lifecycle.<\/p>\n\n\n\n<p>To learn more marketing automation trends and insights, download our <a href=https://www.ama.org/"https:////act-on.com//learn//e-books-guides//2022-state-of-b2b-marketing-automation-report//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing Automation Report now<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=https://www.ama.org/"https:////act-on.com//learn//e-books-guides//2022-state-of-b2b-marketing-automation-report//?utm_channel=ppl&utm_subchannel=syndication_partner&utm_medium=syndication_partner&utm_source=american%20marketing%20association&utm_campaign=%7B2022%7Cq2%7D_content_syndication&utm_content=b2b_marketingautomation_trends_2022&utm_contentversion=sponsored_content_round1\%22 target=\"_blank\" rel=\"noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//04//SOMA-CTA-Thumbnail.png/" alt=\"\" class=\"wp-image-99701\" width=\"486\" height=\"365\"\/><\/a><\/figure>\n","post_title":"B2B Marketing Automation Trends to Watch in 2022","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"b2b-marketing-automation-trends-to-watch-in-2022","to_ping":"","pinged":"","post_modified":"2024-01-03 17:04:24","post_modified_gmt":"2024-01-03 23:04:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=99693","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":70642,"post_author":"74569","post_date":"2020-11-30 19:24:18","post_date_gmt":"2020-11-30 19:24:18","post_content":"\n<p>Methodify by Delvinia is proud to have worked with numerous industry leaders to improve the way they collect and use data. One client we have had the privilege of working with is BMO Financial Group. The following is a case study on how they utilized Methodify to enhance their marketing decision making and drive better results. If you\u2019d rather listen than read, you can watch a webinar recording here.<\/p>\n\n\n\n<p><strong>The Challenge<\/strong><\/p>\n\n\n\n<p>BMO is one of the top banks in North America, and this means they run a lot of campaigns at a fast pace. Their marketing team places a strong focus on being customer advocates and in-tune with customer needs and preferences. And with that, they recognize the importance of maintaining objective, customer-centric thinking in marketing decisions.However, they were seeing some inefficiencies in their research approach, with some teams unaware of what tools were available, when to use them or how to use them. BMO needed a solution that would standardize the research approach across teams, with common\/repeatable tests readily available for quick and efficient use. They also needed to make sure there was cross-team transparency, so every marketer knew when and how to use the tools available to them.<\/p>\n\n\n\n<p><strong>The Solution<\/strong><\/p>\n\n\n\n<p>We took BMO through our onboarding process, which began with BMO conducting an internal audit to uncover what research their teams use, how often, and at what points teams wished they had more data to support their decisions.<\/p>\n\n\n\n<p>From there, BMO worked with Methodify to determine the key opportunities for automated research and standard approaches (aligned to specific stages of the campaign development process). These turn-key repeatable methods were implemented on the Methodify platform for use at those critical points in the campaign development process.<\/p>\n\n\n\n<p>Preparing these research tests in isolation wasn\u2019t going to fully solve the problem. We also partnered closely with BMO to put together comprehensive training that was delivered across marketing, to ensure everyone was aware of and understood the tools available to them.<\/p>\n\n\n\n<p><strong>The Results<\/strong><\/p>\n\n\n\n<p>3 BMO-specific automated methods were rolled out on Methodify, covering approximately 80% of the team\u2019s research needs for campaign development. For the other 20%, we continue to work with BMO to design custom methods as new needs arise. This two-prong approach assisted in democratizing access to the means of testing throughout the process to all marketing team members \u2013 over 60 of which have been onboarded and trained. Each team member is now able to set-up their own tests and get results back in a matter of days instead of weeks. Methodify continues to onboard new marketing team members as they join, and will be continue to integrate new technologies for them to use.<\/p>\n\n\n\n<p>Methodify\u2019s standardized reporting has enabled the data used for marketing decisions to be easier to share and understand across different groups in the organization. BMO marketers now have easy-to-use and efficient research tools at their fingertips, ensuring they can continue to keep up with their business, their market and, most importantly, their customers.<\/p>\n\n\n","post_title":"Enhancing Marketing Decision Making With Automated Research","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"enhancing-marketing-decision-making-with-automated-research","to_ping":"","pinged":"","post_modified":"2024-01-08 14:47:15","post_modified_gmt":"2024-01-08 20:47:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=70642","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":54924,"post_author":"69274","post_date":"2020-03-05 18:11:05","post_date_gmt":"2020-03-05 18:11:05","post_content":"\n<p>SEO is not just for those with some extra cash on the side. SEO is for every business. And companies who realize they can o\ufb00er this needed service to their clients have an advantage. Find out why its necessary and how its possible with this Guide!<\/p>\n\n\n","post_title":"A Guide to Outsourcing SEO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-guide-to-outsourcing-seo","to_ping":"","pinged":"","post_modified":"2024-01-08 14:57:34","post_modified_gmt":"2024-01-08 20:57:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=54924","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Marketing Automation

Marketing automation refers to the use of software and technology to expedite and improve repetitive or time consuming marketing activities. For example, many organizations utilize marketing automation by way of email marketing systems, social media scheduling platforms and many others. Here you will find a collection of marketing news articles and research insights from the AMA archives regarding marketing automation.

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17 results