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register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Marketing Predictions for 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-predictions-for-2026","to_ping":"","pinged":"","post_modified":"2026-01-16 08:49:53","post_modified_gmt":"2026-01-16 14:49:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=218986","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":237218,"post_author":"146335","post_date":"2026-05-20 15:49:22","post_date_gmt":"2026-05-20 20:49:22","post_content":"<!-- wp:heading {\"level\":4,\"anchor\":\"h-see-how-modern-marketing-teams-are-improving-efficiency-simplifying-technology-and-driving-better-results-with-fewer-resources\"} -->\n<h4 id=\"h-see-how-modern-marketing-teams-are-improving-efficiency-simplifying-technology-and-driving-better-results-with-fewer-resources\" class=\"wp-block-heading\">See how modern marketing teams are improving efficiency, simplifying technology, and driving better results with fewer resources.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Today\u2019s marketing teams are under pressure to generate stronger results with leaner teams and tighter budgets. In this new Act On Marketing Technology Insights report, based on survey data from more than 100 marketers, learn how B2B organizations are adapting their marketing automation strategies to improve performance and efficiency. Discover why ease of use now outweighs price and features when selecting a platform, how teams are simplifying their technology stacks, and which AI capabilities marketers value most. The report also explores key challenges around reporting, attribution, integrations, and proving ROI while offering practical insights into how teams are using automation to accomplish more with limited resources.<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_actd07\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_actd07&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Act-On Marketing Automation and AI Trends Report","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"act-on-marketing-automation-and-ai-trends-report","to_ping":"","pinged":"","post_modified":"2026-05-20 15:49:24","post_modified_gmt":"2026-05-20 20:49:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=237218","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":231547,"post_author":"146335","post_date":"2026-04-01 14:10:10","post_date_gmt":"2026-04-01 19:10:10","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-uncover-today-s-top-content-challenges-emerging-trends-and-how-to-win-in-2026\">Uncover today\u2019s top content challenges, emerging trends, and how to win in 2026<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Back for its fourth edition, the State of Digital Content 2026 gives a behind-the-scenes look into how content teams operate and where they\u2019re headed next. This year, <strong>Canto surveyed over 400 content and marketing professionals<\/strong> to understand how teams navigate rising <strong>digital content<\/strong> complexity, what operational challenges slow them down, and what the most advanced, best-in-class organizations do differently.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>You\u2019ll glean insights on:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>The content boom:<\/strong>\u00a0Understand trends in\u00a0<strong>content operation<\/strong>\u00a0budgets and expectations around content volume in the age of AI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Content operations under pressure:<\/strong>\u00a0Investigate the top challenges organizations are facing around\u00a0<strong>digital content management<\/strong>, workflow performance, and focus areas for improvement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>What\u2019s driving digital asset management:<\/strong>\u00a0See how organizations are managing content, the consequences of mismanaged assets, and the best practices you need now<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Tech stack optimization:<\/strong>\u00a0Find out where teams are inefficient, the latest operational priorities, and\u00a0<strong>marketing tech stack<\/strong>\u00a0maturity trends<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>AI throughout the\u00a0content lifecycle:<\/strong>\u00a0Discover how AI is impacting content operations, where organizations can apply AI successfully, and emerging opportunities<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_cant23\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_cant23&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"The State of Digital Content: 2026 Edition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-state-of-digital-content-2026-edition","to_ping":"","pinged":"","post_modified":"2026-04-01 14:10:13","post_modified_gmt":"2026-04-01 19:10:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=231547","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":230709,"post_author":"146335","post_date":"2026-03-30 20:06:25","post_date_gmt":"2026-03-31 01:06:25","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-how-leading-brands-drive-youtube-success-with-a-360-strategy-nbsp\">How leading brands drive YouTube success with a 360\u00b0 strategy <\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>YouTube has become the new king of media - spanning CTV, the creator economy, Shorts, and performance marketing. Yet many brands still manage these opportunities in silos, limiting impact and wasting spend.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This playbook explores how leading brands are rethinking YouTube as a unified ecosystem. By aligning paid media, creator partnerships, and organic strategy, brands can reduce inefficiencies, improve brand suitability, and drive stronger performance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Inside, you\u2019ll discover the key challenges holding brands back, the strategies top marketers are adopting, and how to build a more connected, effective YouTube approach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Download the guide to see how brands are turning YouTube into a true growth engine.<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_defa10612\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa10612&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"The Brand Marketer\u2019s YouTube Playbook","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-brand-marketers-youtube-playbook","to_ping":"","pinged":"","post_modified":"2026-03-30 10:27:14","post_modified_gmt":"2026-03-30 15:27:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=230709","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />
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