Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ The Essential Community for Marketers Thu, 21 May 2026 13:51:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ 32 32 158097978 Measure What Matters in Content Marketing https://www.ama.org/events/virtual-training/measure-what-matters-in-content-marketing/ Thu, 21 May 2026 13:36:53 +0000 https://www.ama.org/?post_type=ama_event&p=237269 Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it. This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to […]

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Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.

This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.

The problems this session is designed to solve are ones you’ve probably already felt:
> Reporting that shows activity but doesn’t inform decisions
> Segmentation that’s based on gut feel because the right data isn’t accessible
> Content, demand gen, and nurture teams that operate in silos and measure success differently

Come to the session with your real challenges and questions to address.

September 22, 2026 | 10:00 a.m. – Noon CT

Select your quantity below to register

Measure What Matters in Content Marketing (Sept 2026)

Non-Member

$275.00

Member

$150.00

Qty


Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Should Attend?

  • Content marketing managers, directors, and practitioners who develop and refine content, build strategy, and are directly accountable for content performance.
  • Senior or lead-level professionals overseeing broader marcomm or digital programs and need to align teams around shared metrics.
  • Performance and growth marketers who care most about the connection between content and pipeline.
  • Planners and strategists who work across functions, often responsible for audience segmentation and personalization strategy.

Key Takeaways

  • How to define measurement ownership across marketing, product, and analytics teams so everyone knows what they’re responsible for and why
  • How to build a measurement approach that informs real content decisions, not just end-of-month reporting
  • How to identify the segmentation and personalization insights hiding in your existing data
  • How to bring your toughest measurement questions to the room and leave with answers you can use

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 237269 The Identity Gap: How Marketers Perceive Success and Where It Breaks Down https://www.ama.org/events/webinar/the-identity-gap-how-marketers-perceive-success-and-where-it-breaks-down/ Mon, 11 May 2026 16:12:10 +0000 https://www.ama.org/?post_type=ama_event&p=236213 Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who […]

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]]> Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who don’t. Non-identity users still believe they can be effective overall, but that belief starts to unravel when they look more closely at how their marketing actually performs.

In this webinar, we’ll break down where performance starts to diverge and what it takes to create greater clarity and alignment across marketing.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

register now

Key Takeaways

  • A data-driven look at how marketers using identity resolution outperform those who don’t
  • The biggest roadblocks marketers face when using identity resolution and how to overcome them
  • The tools, platforms and data strategies marketers are using to deliver more connected moments

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]]> 236213 The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series) https://www.ama.org/events/virtual-training/the-modern-marketing-stack-analytics-ai-visibility-roi/ Mon, 16 Mar 2026 18:37:27 +0000 https://www.ama.org/?post_type=ama_event&p=229801 Digital Marketing skills for the AI Era This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure → optimize → prove results now that AI is influencing nearly every channel. Start this series by building true data literacy […]

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Digital Marketing skills for the AI Era

This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure → optimize → prove results now that AI is influencing nearly every channel.

Start this series by building true data literacy with a hands-on Google Analytics 4 Bootcamp, then learn how to optimize your brand for AI-driven search and discovery, and finally discover how to translate your marketing work into the financial language that earns executive buy-in and budget.

Each session contains a piece of the puzzle — measurement, then strategy, then proof. Just a practical set of guidelines from real experts, designed for marketers who are accountable to results and need to show their work.

Gain the skills to not only get found in this new landscape, but to prove it’s working. Taken individually, each session is valuable. But combined, they form a complete skill set that connects data, discovery, and demonstrable ROI — all in one summer.

Sessions Included:

Google Analytics Bootcamp | June 2, 2026 (12:30 p.m.-4:00 p.m. CT, includes 30 min break)

The Future of SEO, AI and Lead Generation | July 15, 2026 (10:00 a.m.-12:00 p.m. CT)

Moving AI from Task Efficiency to Bottom-Line Impact | August 6, 2026 (10:00 a.m.-12:00 p.m. CT)

Select your quantity below to register

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Key Package Benefits

  • Savings of up to $175 across 3 key digital marketing courses
  • Access to session recordings and resources for three months
  • Non-members can redeem a FREE 1 Year AMA Membership ($199 value)
  • 7 total CEUs toward AMA’s PCM® certification

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 229801 Moving AI from Task Efficiency to Bottom-Line Impact https://www.ama.org/events/virtual-training/moving-ai-from-task-efficiency-to-bottom-line-impact/ Fri, 13 Mar 2026 20:07:29 +0000 https://www.ama.org/?post_type=ama_event&p=229610 Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion […]

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Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact

Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion (new work shipped that wouldn’t happen otherwise), and Capability Unlock (removing bottlenecks). 

Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators. And learn how to translate these results into a CFO-ready narrative that answers the tough questions leaders ask before approving continued investment. 

Attendees will leave with templates they can use immediately to defend budgets, guide adoption, and scale what works.

Online | August 6, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Why “Time Saved” is a vanity metric and how “Expansion” metrics create defensible business value.
  • How to measure AI’s impact on high-value outcomes (Conversion, Pipeline, LTV), not just output volume.
  • How to quantify the value of “new work shipped” from the “Impossible Backlog” and link it to growth levers.
  • Master the specific language and “Metric Pairs” needed to answer the three core questions every CFO asks.
  • Build a step-by-step blueprint to baseline a high-value workflow and deliver a CFO-ready proof narrative in one month.

Select your quantity below to register

Moving AI from Task Efficiency to Bottom-Line Impact (Aug 2026)

Non-Member

$275.00

Member

$150.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Or, purchase the training series and SAVE!

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Save up to $175 on registration when you purchase the Modern Marketing Stack bundle that includes Google Analytics Bootcamp (June 2), The Future of SEO, AI and Lead Generation (July 15), and Moving AI from Task Efficiency to Bottom-Line Impact (August 6).

All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Pre-Requisites

A basic understanding of your organization’s core marketing KPIs (e.g., Conversion Rate, Pipeline, or ROAS).

Pre-Work: Participants must bring one “efficiency task” they currently use AI for (e.g., “summarizing meetings”) and one business KPI they are accountable for. We will be linking these during the session.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

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]]> 229610 Google Analytics Bootcamp https://www.ama.org/events/bootcamp/google-analytics-bootcamp-june2026/ Fri, 06 Feb 2026 21:04:14 +0000 https://www.ama.org/?post_type=ama_event&p=222059 GA4 Level-Up: A Hands-On Analytics Workshop for Marketers Google Analytics 4 holds more insight than most marketers realize. Are you getting the most from your Google Analytics? Is your account set up properly? Do you know which of your marketing activities have the most impact?In this three-hour bootcamp, our expert speaker will show you how […]

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GA4 Level-Up: A Hands-On Analytics Workshop for Marketers

Google Analytics 4 holds more insight than most marketers realize. Are you getting the most from your Google Analytics? Is your account set up properly? Do you know which of your marketing activities have the most impact?

In this three-hour bootcamp, our expert speaker will show you how to maximize the value of your GA4 account. We’ll take you step-by-step through setup and go into the deeper analysis where the real value is hiding.

Plus we’ll go a bit deeper and introduce you to new features and methods in how GA4 explorations show the top paths to action.

You’re just a few short hours away from finding the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth is waiting to be discovered in your Analytics.

Online | June 2, 2026 | 12:30 p.m. – 4:00 p.m. Central Time (includes 30 min break)

Key Takeaways

  • How GA4 collects data and its accuracy
  • Navigating the UX: The two reports and two features you’ll use 80% of the time
  • Campaign tracking basics (UTMs that don’t break reports)
  • Engagement indicators that correlate with performance
  • Measuring traffic sources and campaigns beyond the click

Select your quantity below to register

Google Analytics Bootcamp (June 2026)

Non-Member

$375.00

Member

$250.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Or, purchase the training series and SAVE!

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Save up to $175 on registration when you purchase the Modern Marketing Stack bundle that includes Google Analytics Bootcamp (June 2), The Future of SEO, AI and Lead Generation (July 15), and Moving AI from Task Efficiency to Bottom-Line Impact (August 6).

All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

The post Google Analytics Bootcamp appeared first on American Marketing Association.

]]> 222059 Building Data Privacy into Your Marketing Strategy https://www.ama.org/on-demand/building-data-privacy-into-your-marketing-strategy/ https://www.ama.org/on-demand/building-data-privacy-into-your-marketing-strategy/#respond Tue, 21 Apr 2026 17:53:42 +0000 https://www.ama.org/?post_type=ama_courses&p=233844 About the Course Consumer data privacy is no longer just a legal requirement—it’s a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of “privacy is coming” – it’s here! This session will explore how marketers can proactively incorporate data privacy […]

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  • Building Data Privacy into Your Marketing Strategy

    Examine how privacy decisions can impact your brand reputation and consumer trust, and we’ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.

    Beginner | 1.5 hours | 8 Modules

    $149 for non-members | FREE for members

    REGISTER NOW

About the Course

Consumer data privacy is no longer just a legal requirement—it’s a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of “privacy is coming” – it’s here!

This session will explore how marketers can proactively incorporate data privacy into their marketing strategy, aligning compliance with consumer expectations to enhance brand perception. Attendees will gain insights into key data privacy concepts, common misconceptions, and the broader implications of privacy missteps.

You’ll also hear about some case studies from organizations who have experienced the real consequences of a lacking privacy strategy. Through real-world case studies, we’ll examine how privacy decisions can impact your brand reputation and consumer trust, and we’ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.

**The information provided here is for general informational purposes only and should not be considered legal advice.**

You will gain access to this course for 90 days from purchase date.

Register Now

Building Data Privacy into Your Marketing Strategy (On-Demand)

Non-Member

$149.00

Member

$0.00

What You’ll Learn

  • Understand the strategic value of integrating data privacy into marketing and how to gain buy-in from key stakeholders.
  • Identify the top themes and concepts of data privacy that marketers need to know.
  • Discuss real-world examples of how data privacy can impact a company’s brand perception.
  • Provide tangible feedback for how to get started within your own organization and who to involve in this discussion.
  • This session does not act as legal advice for your organization, and all content should be ultimately discussed with legal representation for your company in deciding how to take action.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> https://www.ama.org/on-demand/building-data-privacy-into-your-marketing-strategy/feed/ 0 233844 Building a Data-Driven Marketing Strategy https://www.ama.org/on-demand/building-a-data-driven-marketing-strategy/ https://www.ama.org/on-demand/building-a-data-driven-marketing-strategy/#respond Mon, 16 Mar 2026 14:56:14 +0000 https://www.ama.org/?post_type=ama_courses&p=229728 About the Course It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of U.S. adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point?  No matter your industry, you must collect the […]

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  • Building a Data-Driven Marketing Strategy

    No matter your industry, you must collect the right data to drive your marketing strategy. In this session, explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

    Beginner | 1.5 Hours | 13 Modules

    $149 for non-members | FREE for members

    REGISTER NOW

About the Course

It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of U.S. adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point? 

No matter your industry, you must collect the right data to drive your marketing strategy. In this session, explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.

You will gain access to this course for 90 days from purchase date.

Register Now

Building a Data-Driven Marketing Strategy (On-Demand)

Non-Member

$149.00

Member

$0.00

What You’ll Learn

  • How to use technologies (including AI) to help improve your understanding of your customers
  • What you need to build your toolkit for personalization
  • Why data improves emotional resonance with your customers
  • How to use community to improve customer data
  • How to increase customer lifetime value through a strategic approach to data
  • How to build an internal culture built on your data-driven strategy

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Building a Data-Driven Marketing Strategy appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/building-a-data-driven-marketing-strategy/feed/ 0 229728 Certificate in Marketing Data & Analytics https://www.ama.org/on-demand/certificate-in-marketing-data-analytics/ https://www.ama.org/on-demand/certificate-in-marketing-data-analytics/#respond Thu, 26 Feb 2026 20:59:40 +0000 https://www.ama.org/?post_type=ama_courses&p=225473 Course Overview The Certificate in Marketing Data & Analytics provides the grounding that all marketers need in understanding, collecting, and analyzing data. Four courses delve into practical skills and real-world applications in the areas of data literacy and analytics, with a strong focus on marketing and website analytics. This certificate offers marketing professionals the foundational […]

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  • Certificate in Marketing Data & Analytics

    This certificate offers marketing professionals the foundational skills and essential tools needed to manage data responsibly and make data-driven decisions that optimize marketing efforts. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments.

    Certificate Program | 4 Courses | 9.5 Hours

    $335

    Get Started

    Hosted by MindEdge. You will leave ama.org to make this purchase.

Course Overview

The Certificate in Marketing Data & Analytics provides the grounding that all marketers need in understanding, collecting, and analyzing data. Four courses delve into practical skills and real-world applications in the areas of data literacy and analytics, with a strong focus on marketing and website analytics.

This certificate offers marketing professionals the foundational skills and essential tools needed to manage data responsibly and make data-driven decisions that optimize marketing efforts. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments.

Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.

Learning Format

This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.

Enroll today

Courses Included in This Certificate

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics.

The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics.

Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

Professionals in all industries rely on data to make decisions. By including data in your decision-making process, you can remove some of the guesswork that comes from relying solely on instincts and experience. This course will introduce you to the world of data analysis by exploring the Davenport-Kim three-stage model for quantitative analysis.

You will learn about different analytical methods, data quality and management, and visual representations of data. You will also explore research standards and best practices, as well as challenges that may arise as you analyze data. This course will provide you with information you can use to better understand data and its importance in the business world.

Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation. You’ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, and critical principles of reliability, validity, and accuracy.

Through interactive activities, you’ll develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed. This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.

Understanding marketing analytics is crucial to a successful marketing strategy. In this course, you will learn how to build robust measurement frameworks for evaluating marketing campaigns and achieving strategic goals. You’ll explore essential measurement tools, learn how your organization can use measurement to improve, and leverage both free and paid analytics tools to measure program effectiveness.

Through real-life case studies and interactive activities, you’ll learn to design meaningful metrics and tell compelling stories with data to drive decision-making. This course equips marketers with the analytical skills needed to demonstrate impact and continuously optimize their marketing efforts.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an AMA Professional Certified Marketer®️? This training is worth 9.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Other Programs and Resources

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> https://www.ama.org/on-demand/certificate-in-marketing-data-analytics/feed/ 0 225473 Foundations of Marketing Analytics https://www.ama.org/on-demand/foundations-of-marketing-analytics/ https://www.ama.org/on-demand/foundations-of-marketing-analytics/#respond Thu, 26 Feb 2026 18:35:02 +0000 https://www.ama.org/?post_type=ama_courses&p=225399 About the Course Understanding marketing analytics is crucial to a successful marketing strategy. In this course, you will learn how to build robust measurement frameworks for evaluating marketing campaigns and achieving strategic goals. You’ll explore essential measurement tools, learn how your organization can use measurement to improve, and leverage both free and paid analytics tools […]

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  • Foundations of Marketing Analytics

    Learn to design meaningful metrics and tell compelling stories with data to drive decision-making. This course equips marketers with the analytical skills needed to demonstrate impact and continuously optimize their marketing efforts.

    Beginner | 3 Hours | 10 modules

    $149 for non-members | $99 for members

    REGISTER NOW

About the Course

Understanding marketing analytics is crucial to a successful marketing strategy. In this course, you will learn how to build robust measurement frameworks for evaluating marketing campaigns and achieving strategic goals.

You’ll explore essential measurement tools, learn how your organization can use measurement to improve, and leverage both free and paid analytics tools to measure program effectiveness. Through real-life case studies and interactive activities, you’ll learn to design meaningful metrics and tell compelling stories with data to drive decision-making.

This course equips marketers with the analytical skills needed to demonstrate impact and continuously optimize their marketing efforts.

You will gain access to this course for 90 days from purchase date.

Register Now

Foundations of Marketing Analytics (On-Demand)

Non-Member

$149.00

Member

$99.00

What You’ll Learn

  • Explain how a theory of change informs measurements
  • Explain how to develop and implement an evaluation framework
  • Describe how a small organization can use measurement to improve
  • Describe the advantages and disadvantages of KPIs
  • Explain the importance of measuring your campaign’s effectiveness and list the major performance metrics
  • Explain the steps of creating a strategic plan based on data analytics
  • Explain the steps of creating a story-based presentation of data

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Foundations of Marketing Analytics appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/foundations-of-marketing-analytics/feed/ 0 225399 Data Visualization & Storytelling https://www.ama.org/on-demand/data-visualization-storytelling/ https://www.ama.org/on-demand/data-visualization-storytelling/#respond Mon, 06 Oct 2025 19:45:06 +0000 https://www.ama.org/?post_type=ama_courses&p=207677 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk […]

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  • Data Visualization & Storytelling

    Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

    Beginner | 1 Hour | 6 Modules

    $79 for non-members | FREE for members

    Buy This Course

What You’ll Learn

  • Strategies for creating memorable and effective communications for your organization
  • Creating narratives that connect with any audience, particularly when communicating “up” to leadership
  • Neuroscience and psychology behind how your audience will receive your visual displays
  • Information hierarchy and data visualization best practices

You will gain access to this course for 90 days from purchase date.

Data Visualization & Storytelling (On-Demand)

Non-Member

$79.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things.

But it’s the same, in that you need to remember that just because what you’re communicating is numbers, that doesn’t mean the audience isn’t still a bunch of humans who just need to understand what’s important. And guess what, it’s not “the data” that’s important. It’s the insights in the data.

You will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

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On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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