Google Analytics Bootcamp<\/a><\/strong> | June 2, 2026 (12:30 p.m.-4:00 p.m. CT, <em>includes 30 min break<\/em>)<\/p>\n\n\n\n<p><strong><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-future-of-seo-ai-and-lead-generation///">The Future of SEO, AI and Lead Generation<\/a><\/strong> | July 15, 2026 (10:00 a.m.-12:00 p.m. CT)<\/p>\n\n\n\n<p><strong><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//moving-ai-from-task-efficiency-to-bottom-line-impact///">Moving AI from Task Efficiency to Bottom-Line Impact<\/a><\/strong> | August 6, 2026 (10:00 a.m.-12:00 p.m. CT)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///" target=\"_blank\" rel=\" noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//02//Google-Analytics_Web-Card-620x466-1.png?w=620\%22 alt=\"\" class=\"wp-image-222076\"\/><\/a><\/figure>\n\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Login to Course on June 2<\/p>\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//84755114685?pwd=KEi0D8abXTiburJYzL4lNoS61aXBd9.1\%22>https:\/\/ama-org.zoom.us\/j\/84755114685?pwd=KEi0D8abXTiburJYzL4lNoS61aXBd9.1<\/a>

Meeting ID: 847 5511 4685<br>Passcode: AMAGA26<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column has-grey-100-background-color has-background\">\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-future-of-seo-ai-and-lead-generation///" target=\"_blank\" rel=\" noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//03//SEO-AEO_Web-Card-620x466-1.png?w=620\%22 alt=\"\" class=\"wp-image-226093\"\/><\/a><\/figure>\n\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Login to Course on July 15<\/p>\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//83229083781?pwd=bma03Qyyzgd8NznrnXRGTFK8G808y2.1\%22>https:\/\/ama-org.zoom.us\/j\/83229083781?pwd=bma03Qyyzgd8NznrnXRGTFK8G808y2.1<\/a>

Meeting ID: 832 2908 3781<br>Passcode: AMAAEO<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//moving-ai-from-task-efficiency-to-bottom-line-impact///" target=\"_blank\" rel=\" noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//03//AI-ROI_Web-Card-620x466-1.png?w=620\%22 alt=\"\" class=\"wp-image-229614\"\/><\/a><\/figure>\n\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Login to Course on August 6<\/p>\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1\%22>https:\/\/ama-org.zoom.us\/j\/82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1<\/a>

Meeting ID: 823 3804 6837<br>Passcode: AMAAIROI<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Package Benefits<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Savings of up to $175<\/strong> across 3 key digital marketing courses<\/li>\n\n\n\n<li><strong>Access to session recordings and resources for three months<\/strong><\/li>\n\n\n\n<li><strong>Non-members can redeem a FREE 1 Year AMA Membership<\/strong> ($199 value)<\/li>\n\n\n\n<li><strong>7 total CEUs<\/strong> toward AMA's PCM\u00ae certification<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-modern-marketing-stack-analytics-ai-visibility-roi","to_ping":"","pinged":"","post_modified":"2026-05-05 15:44:13","post_modified_gmt":"2026-05-05 20:44:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=229801","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":226035,"post_author":"168509","post_date":"2026-03-03 09:53:24","post_date_gmt":"2026-03-03 15:53:24","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Go-To-Market<br>Time: Jun 11, 2026 10:00 AM Central Time (US and Canada)<br><br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//82655961154?pwd=YxToc3gIMWtBNiYW3btHbJytV73dqB.1\%22>https:\/\/ama-org.zoom.us\/j\/82655961154?pwd=YxToc3gIMWtBNiYW3btHbJytV73dqB.1<\/a>

Meeting ID: 826 5596 1154<br>Passcode: AMAGTM<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-from-strategy-to-execution-building-go-to-market-that-drives-growth\"><em>From Strategy to Execution: Building Go-To-Market That Drives Growth<\/em><\/h2>\n\n\n\n<p>Go-to-market is more than just the launch. Today\u2019s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes.<\/p>\n\n\n\n<p><br>This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B and B2C organizations. Participants will learn how to move beyond disconnected campaigns to design coordinated market strategies grounded in customer understanding, clear positioning, and cross-functional execution.<\/p>\n\n\n\n<p><br>Through real examples, guided exercises, and reusable templates, attendees will leave with practical tools they can immediately apply to upcoming launches, growth initiatives, and market expansion efforts.<\/p>\n\n\n\n<p><strong><em>Online | June 11, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Apply a strategic go-to-market framework that connects business goals to marketing execution.<\/li>\n\n\n\n<li>Translate customer and market insight into clear positioning and messaging.<\/li>\n\n\n\n<li>Build a practical GTM plan they can immediately use for launches or growth initiatives.<\/li>\n\n\n\n<li>Lead cross-functional alignment to improve execution speed and results.<\/li>\n\n\n\n<li>Measure success using meaningful business outcomes, not just campaign activity.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"The New Go-To-Market Playbook for Marketers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-new-go-to-market-playbook-for-marketers","to_ping":"","pinged":"","post_modified":"2026-05-05 13:23:56","post_modified_gmt":"2026-05-05 18:23:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=226035","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":209392,"post_author":"168509","post_date":"2025-10-21 11:53:50","post_date_gmt":"2025-10-21 16:53:50","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Access your training:<\/p>\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: How to Write a Marketing Plan<br>Time: Jun 24, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//89596602431?pwd=pRgaZe60ylGJfrzo3d6GgxIlZKNH0H.1\%22>https:\/\/ama-org.zoom.us\/j\/89596602431?pwd=pRgaZe60ylGJfrzo3d6GgxIlZKNH0H.1<\/a>

Meeting ID: 895 9660 2431<br>Passcode: AMAMP<\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-build-and-implement-a-strategic-marketing-plan\">Build and Implement A Strategic Marketing Plan<\/h2>\n\n\n\n<p>Executing tactics without a plan holding it together can create confusion and waste resources. To ensure that the marketing work we do has the best chance of delivering business results, it\u2019s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies.<\/p>\n\n\n\n<p>Join us to learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. Learn to build a repeatable, solid marketing plan, from defining your target profile to diagnosing your funnel.<\/p>\n\n\n\n<p>To get the most out of this training, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example, what are all of your current marketing tactics and how effective do you believe them to be?<\/p>\n\n\n\n<p><strong><em>Online | June 24, 2026 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Document your Target Profile<\/li>\n\n\n\n<li>Assess the competition and identify your point of difference<\/li>\n\n\n\n<li>Develop a strategic Positioning Statement with notable brand examples<\/li>\n\n\n\n<li>Diagnose your existing marketing funnel<\/li>\n\n\n\n<li>Design a new\/improved marketing funnel<\/li>\n\n\n\n<li>Learn potential metrics for your new marketing plan<\/li>\n\n\n\n<li>Collect best practice templates and outlines to implement immediately<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Get 10% off member pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"How to Write a Marketing Plan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-write-a-marketing-plan-june2026","to_ping":"","pinged":"","post_modified":"2026-05-05 13:38:48","post_modified_gmt":"2026-05-05 18:38:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=209392","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":232118,"post_author":"168509","post_date":"2026-04-06 11:53:07","post_date_gmt":"2026-04-06 16:53:07","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Marketing Across Generations<br>Time: Jul 21, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//89914019242?pwd=ydcqiVUYfbTzeI2Co2VSdR0OxIX8B9.1\%22>https:\/\/ama-org.zoom.us\/j\/89914019242?pwd=ydcqiVUYfbTzeI2Co2VSdR0OxIX8B9.1<\/a>

Meeting ID: 899 1401 9242<br>Passcode: AMAGENMKTG<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//xs4c12zsqgxr+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xs4c12zsqgxr+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xs4c12zsqgxr+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xs4c12zsqgxr+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xs4c12zsqgxr+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//xs4c12zsqgxr+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 id=\"h-align-your-messaging-to-generational-values\" class=\"wp-block-heading\">Align Your Messaging to Generational Values<\/h2>\n\n\n\n<p>Many marketing teams spend the majority of their energy chasing younger audiences. Gen X and Baby Boomers, meanwhile, represent two of the most economically powerful consumer groups in the country and they are consistently underestimated, misread, or marketed to with messaging built for someone else entirely.<\/p>\n\n\n\n<p>This two-hour session gives you a sharper lens for understanding what actually drives these two generations. Not surface-level demographics, but the lived experiences, values, and decision-making patterns that shape how they engage with brands. You will leave with a clearer picture of where your current messaging may be missing the mark and what to do about it.<br><\/p>\n\n\n\n<p><strong><em>Online | July 21, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 id=\"key-takeaways\" class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Understanding what shapes generations and their unique cohort cultures<\/li>\n\n\n\n<li>Identifying deeper aspects of Baby Boomer and Gen X cohort cultures<\/li>\n\n\n\n<li>Refine messaging and communication methods to better connect with and align with Gen X and Baby Boomer cohorts<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><em><strong>Purchase 3 or more tickets for your group or team and save 10%. <br><\/strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 id=\"ama-event-policies-and-faqs\" class=\"wp-block-heading\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Marketing Across Generations: Connecting with Gen X & Baby Boomers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-across-generations-connecting-with-gen-x-baby-boomers","to_ping":"","pinged":"","post_modified":"2026-05-27 09:54:53","post_modified_gmt":"2026-05-27 14:54:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=232118","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":232090,"post_author":"168509","post_date":"2026-04-06 10:51:44","post_date_gmt":"2026-04-06 15:51:44","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Content Strategy<br>Time: Jul 23, 2026 and Jul 30, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br>https:\/\/ama-org.zoom.us\/j\/84166978148?pwd=lucpSNY7vmcJjdYBhr2I7bauOtasS5.1<\/p>\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Meeting ID: 841 6697 8148<br>Passcode: AMACONTSTR<\/p>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//kgktyx1z5dcz+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//kgktyx1z5dcz+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//kgktyx1z5dcz+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//kgktyx1z5dcz+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//kgktyx1z5dcz+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//kgktyx1z5dcz+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 id=\"h-evolving-content-chaos-into-consistent-content-execution\" class=\"wp-block-heading\">Evolving Content Chaos into Consistent Content Execution<\/h2>\n\n\n\n<p>Content teams that produce consistently great work are not necessarily working harder, but rather they are working from a clearer strategy, a more defined audience, and systems that make consistency feel achievable rather than exhausting.<\/p>\n\n\n\n<p><strong>In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout.<\/strong><\/p>\n\n\n\n<p>Led by content strategist Karlyn Ankrom, this workshop breaks down how to identify the right audience, audit what\u2019s already working, and create content that actually connects in today\u2019s AI-saturated landscape.<\/p>\n\n\n\n<p>Attendees will walk away with practical frameworks for creating high-quality content, repurposing it across platforms, and building systems that make consistency realistic. This is not about posting more, it\u2019s about posting with purpose.<\/p>\n\n\n\n<p><strong>Online | July 23 and July 30, 2026 | 10:00 AM-12:00 PM (both days) Central Time<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 id=\"key-takeaways\" class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a Clear ICP and Audience-Driven Content Strategy<\/li>\n\n\n\n<li>Design a Repeatable Content Planning Structure and Framework<\/li>\n\n\n\n<li>Reimagine \u201cQuality Content\u201d in an AI-heavy world<\/li>\n\n\n\n<li>Amplify Content: Turn One Idea into Multiple Assets<\/li>\n\n\n\n<li>Build a Sustainable Content Workflow<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-beige-100-background-color has-text-color has-background\"><strong><strong><em><strong>Purchase 3 or more tickets for your group or team and save 10%.<\/strong><\/em><\/strong><\/strong><br><strong><strong><em><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//10//4-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-207989\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<p><\/p>\n","post_title":"Building a Scalable Content Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"building-a-scalable-content-strategy","to_ping":"","pinged":"","post_modified":"2026-05-27 10:02:09","post_modified_gmt":"2026-05-27 15:02:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=232090","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":232155,"post_author":"168509","post_date":"2026-04-06 13:22:39","post_date_gmt":"2026-04-06 18:22:39","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Brand Positioning<br>Time: Aug 4, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//82938348499?pwd=8d8DARacHp6L2VZXEXQoTxybvEIVTf.1\%22>https:\/\/ama-org.zoom.us\/j\/82938348499?pwd=8d8DARacHp6L2VZXEXQoTxybvEIVTf.1<\/a>

Meeting ID: 829 3834 8499<br>Passcode: AMABRANDPO<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//0kvfydxzdn9k+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//0kvfydxzdn9k+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//0kvfydxzdn9k+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//0kvfydxzdn9k+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//0kvfydxzdn9k+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//0kvfydxzdn9k+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-positioning-to-win-hearts-and-minds\">Positioning to Win Hearts and Minds<\/h2>\n\n\n\n<p>Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can\u2019t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over time, brand-building efforts quickly become splintered, ineffective, and at their worst can even erode a brand\u2019s equity.<\/p>\n\n\n\n<p>In this session, you will hone the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the competitive battle in the minds of customers. <\/p>\n\n\n\n<p>Even if you already have a positioning statement, this session will refresh your writing skills and also give you new tools to assess and improve your existing statement. If you are in an agency role, you will not only learn frameworks to use in your agency, but you\u2019ll also learn key language and concepts you can use to work better with your clients.<br><\/p>\n\n\n\n<p><strong><em>Online | August 4, 2026 | 10:00 a.m. - 1:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Key brand strategy definition, documents and the role of positioning<\/li>\n\n\n\n<li>How to define your target audience<\/li>\n\n\n\n<li>What to look for when assessing the competition<\/li>\n\n\n\n<li>How to write key positioning components including benefits and support points<\/li>\n\n\n\n<li>Recommended framework for positioning that the best brands use<\/li>\n\n\n\n<li>Criteria for evaluating and improving your positioning statement<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><em><strong>Purchase 3 or more tickets for your group or team and save 10%. <br><\/strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//05//3-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-208017\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"How to Write a Winning Brand Positioning Statement","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-write-a-winning-brand-positioning-statement","to_ping":"","pinged":"","post_modified":"2026-05-05 14:00:29","post_modified_gmt":"2026-05-05 19:00:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=232155","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":237077,"post_author":"168509","post_date":"2026-05-19 14:34:25","post_date_gmt":"2026-05-19 19:34:25","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-across-generations-millennials-gen-z\">Marketing Across Generations (Millennials\/Gen Z)<\/h2>\n\n\n\n<p>Focus on understanding the deeper motivation and perspectives of Millennials and Gen Z audiences and how their generational lens shapes their consumer mindset.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 2 hours<\/p>\n\n\n\n<p><strong>$149 for non-members | FREE for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Thank you for purchasing our Marketing Across Generations (Millennials\/Gen Z) course. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//marketing-across-generations-millennials-and-gen-z///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<p>This session will focus on understanding the deeper motivation and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset.<\/p>\n\n\n\n<p>Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on building stronger relationships through understanding, this session will help attendees see generations as more than just labels or consumer categories.<\/p>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding what shapes generations and their unique cohort cultures<\/li>\n\n\n\n<li>Identifying deeper aspects of Millennial and Gen Z cohort cultures<\/li>\n\n\n\n<li>Refine messaging and communication methods to better connect with and align with Millennial and Gen Z cohorts<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Unit (CEU)s to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<p><\/p>\n","post_title":"Marketing Across Generations (Millennials\/Gen Z)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"marketing-across-generations-millennials-gen-z","to_ping":"","pinged":"","post_modified":"2026-05-20 10:30:53","post_modified_gmt":"2026-05-20 15:30:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=237077","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":233844,"post_author":"168509","post_date":"2026-04-21 12:53:42","post_date_gmt":"2026-04-21 17:53:42","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-data-privacy-into-your-marketing-strategy\">Building Data Privacy into Your Marketing Strategy<\/h2>\n\n\n\n<p>Examine how privacy decisions can impact your brand reputation and consumer trust, and we\u2019ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 1.5 hours | 8 Modules<\/p>\n\n\n\n<p><strong>$149 for non-members | FREE for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Thank you for purchasing our Building Data Privacy into Your Marketing Strategy course. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//building-data-privacy-into-your-marketing-strategy///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Consumer data privacy is no longer just a legal requirement\u2014it\u2019s a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of \u201cprivacy is coming\u201d \u2013 it\u2019s here!<\/p>\n\n\n\n<p>This session will explore how marketers can proactively incorporate data privacy into their marketing strategy, aligning compliance with consumer expectations to enhance brand perception. Attendees will gain insights into key data privacy concepts, common misconceptions, and the broader implications of privacy missteps.<\/p>\n\n\n\n<p>You\u2019ll also hear about some case studies from organizations who have experienced the real consequences of a lacking privacy strategy. Through real-world case studies, we\u2019ll examine how privacy decisions can impact your brand reputation and consumer trust, and we\u2019ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.<\/p>\n\n\n\n<p>**<em>The information provided here is for general informational purposes only and should not be considered legal advice.<\/em>**<\/p>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the strategic value of integrating data privacy into marketing and how to gain buy-in from key stakeholders.<\/li>\n\n\n\n<li>Identify the top themes and concepts of data privacy that marketers need to know.<\/li>\n\n\n\n<li>Discuss real-world examples of how data privacy can impact a company\u2019s brand perception.<\/li>\n\n\n\n<li>Provide tangible feedback for how to get started within your own organization and who to involve in this discussion.<\/li>\n\n\n\n<li>This session does not act as legal advice for your organization, and all content should be ultimately discussed with legal representation for your company in deciding how to take action.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//10//1.5-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-207986\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n","post_title":"Building Data Privacy into Your Marketing Strategy","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"building-data-privacy-into-your-marketing-strategy","to_ping":"","pinged":"","post_modified":"2026-04-21 13:19:23","post_modified_gmt":"2026-04-21 18:19:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=233844","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":145950,"post_author":"168509","post_date":"2026-04-19 13:08:52","post_date_gmt":"2026-04-19 18:08:52","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-management-pcm-prep-course-amp-exam-bundle\">Marketing Management PCM\u00ae Prep Course & Exam Bundle<\/h2>\n\n\n\n<p>This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge needed to take the PCM\u00ae Marketing Management exam \u2013 which is included!<\/p>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//lms//pcm-marketing-management-exam-preparation-course///"> $\"\"$

Marketing Strategy

What is a marketing strategy?

A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the overall business strategy and is designed to guide the company’s marketing efforts, tactics, and resources in a coordinated and cohesive manner.

What is a go-to-market (GTM) strategy?

A go to market strategy is a plan that outlines how a company or organization will introduce new products or services to a target audience or market. The primary goal of a go-to-market strategy is to maximize market penetration, customer acquisition, and revenue generation.

What is a digital marketing strategy?

A digital marketing strategy is a comprehensive plan that outlines how a business or organization will leverage digital channels and technologies to promote its products or services, engage with its target audience, and achieve its marketing goals.

Here, you will find a collection of the best articles and research insights regarding marketing strategy, digital marketing, and other types of strategies like account-based marketing strategies.

Free for Members Only

Free for All

716 results

Virtual Training

How to Write a Winning Brand Positioning Statement

August 4, 2026 10:00 AM - 1:00 PM CDT

Learn to create a well-written positioning statement that connects everything from messaging, to campaigns, and long-term brand decisions. (Online | 3 Hrs)
Virtual Training

Marketing Across Generations: Connecting with Gen X & Baby Boomers

July 21, 2026 10:00 AM - 12:00 PM CDT

Understand specific framing and messaging approaches for these two unique audiences that will capture their attention. (Online | 2 Hrs)
Event

Building a Scalable Content Strategy

July 23-30, 2026

Build a content strategy with real structure including a clear audience focus, a repeatable planning system, and a smarter approach to getting more from every piece you create. (Online | 2 Sessions)
Virtual Training

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

June 2 - August 6, 2026

Campaign measurement, online visibility, and AI ROI are valuable skills often being built in isolation. Connect all three for a comprehensive advantage. (June, July, August)
Virtual Training

The New Go-To-Market Playbook for Marketers

June 11, 2026 10:00 AM - 12:00 PM CDT

Shift your GTM launch from a collection of disconnected campaigns to a coordinated market strategy. (Online | 2 Hrs)
Virtual Training

How to Write a Marketing Plan

June 24, 2026 10:00 AM - 12:00 PM CDT

Don't lose the connection between tactics and business goals. Get a repeatable plan structure that keeps everything aligned. (Online | 2 Hrs)
AMA

On-Demand Training

Marketing Across Generations (Millennials/Gen Z)

Free for Members

Beginner | 2 Hours
AMA

On-Demand Training

Building Data Privacy into Your Marketing Strategy

Free for Members

Beginner | 1.5 hours | 8 Modules
AMA

On-Demand Training

Marketing Management PCM® Prep Course & Exam Bundle

16-hour online self-paced certification

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