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DMI Graduates Work for Companies Like

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How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

• Digital Strategy and Planning
• Search and Digital Channels
• Digital Selling
• Customer Experience
• Social Media
• eCommerce and Conversion Rate Optimization
• Project Planning and Creative Skills
• Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

The post Advanced Digital Marketing Certification appeared first on American Marketing Association.

• Marketing Strategy
• Marketing Research and Data Analytics
• Pricing Strategy
• Customer Behavior and Segmentation
• Product and Services Positioning

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

How Certification Works

After enrollment, you’ll have access to 16 hours of self-paced online learning. And when you’re ready to take the online exam, you’ll be directed to AMA’s exam platform.

Recommended Technology Requirements:

• The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
• Cookies and JavaScript must be enabled
• Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
• Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
• E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

Are You Interested in Just the PCM® Exam?

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Questions?

No problem. We realize it’s a big commitment to become a PCM® in Marketing Management. Check out our FAQ page or email us at pcm@ama.org. 

The post Marketing Management Certification appeared first on American Marketing Association.

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM^® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

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Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Topics Covered

• Digital Marketing in the Era of AI
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Email Marketing
• Website Optimization
• Google Analytics
• Digital Marketing Strategy

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

The post Digital Marketing Certification appeared first on American Marketing Association.

For marketers, this shifts how content should be created, distributed, and measured. Visibility is no longer about rankings. Your brand needs to be cited, trusted, and surfaced when AI tools generate answers.

In this session, we’ll break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search.

You’ll learn:

• How press releases and earned media drive visibility (and pipeline)
  Why placements and mentions now influence more than awareness.
• How to optimize content for discoverability
  Simple, practical ways to structure and optimize press releases and campaign content so they’re credible and easy for AI engines to surface.
• How to spot gaps in your AI presence
  Quick ways to see if and where you’re showing up in search results.

The post How to Drive AI Visibility with Press Releases and Earned Media appeared first on American Marketing Association.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Meta Ads in 2026: AI, Advantage+ and What’s Actually Working appeared first on American Marketing Association.

Turn Better UX Into Better Marketing Results

Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.

Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about, and advocate for, the end user at every stage.

No design background required. Just a willingness to look at your marketing results from a new angle.

Part 1: August 20, 2026 | 10:00AM-12:00PM Central Time
Part 2: August 27, 2026 | 10:00AM-12:00PM Central Time

Two Live Sessions

This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Part 1: August 20

UX Foundations
Dive deep into the foundational UX knowledge needed to identify what’s holding campaign performance back, allowing you to communicate more effectively with design and product teams, and advocate for changes that directly impact engagement, conversions, and ROI.

Part 2: August 27

UX Design Principles
Moves beyond awareness and into the frameworks, vocabulary, and design thinking skills to actively shape UX decisions driving measurable outcomes. From evaluating design quality to building the business case for accessibility improvements, you will gain the practical tools to connect UX strategy directly to marketing performance.

This foundational two-part course is designed for professionals who:

• Are responsible for driving digital performance, customer engagement, and conversion outcomes.
• Collaborate with and/or engage in design efforts with outsourced designers or with their own smaller in-house design team.
• Seek to achieve more user and business centric ROI outcomes via design for their products and websites.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post UX Foundations for Marketers (2-part series) appeared first on American Marketing Association.

In this webinar, we’ll break down where performance starts to diverge and what it takes to create greater clarity and alignment across marketing.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

Key Takeaways

• A data-driven look at how marketers using identity resolution outperform those who don’t
• The biggest roadblocks marketers face when using identity resolution and how to overcome them
• The tools, platforms and data strategies marketers are using to deliver more connected moments

The post The Identity Gap: How Marketers Perceive Success and Where It Breaks Down appeared first on American Marketing Association.

The enrollment crisis isn’t a demand problem. It’s a response problem. Students are raising their hand and then disappearing, not because they chose a better school, but because another school responded faster, answered the affordability question sooner, or simply stayed in touch. This webinar is for enrollment leaders and teams who are ready to stop losing students they’ve already earned.

In this webinar, you’ll get a clear diagnosis of where your funnel is breaking down and concrete steps you can take right away:

• Where the speed gap is costing you and how to close it without adding headcount
• Why the affordability wall kills inquiries before they ever apply and what earlier cost clarity actually looks like in practice
• How to extend your team’s capacity so high-touch follow-up doesn’t depend on having more hours in the day

You’ll also leave with a self-assessment tool to score your own enrollment funnel across all three areas, plus a clear path forward if you want to go deeper.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

The post Three Ways Institutions Are Blocking Their Own Pipeline appeared first on American Marketing Association.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post How to Write a Strategic Plan (November 2026) appeared first on American Marketing Association.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

The post How to Write a Winning Brand Positioning Statement appeared first on American Marketing Association.