Content Marketing Archives | American Marketing Association https://www.ama.org/topics/content-marketing/ The Essential Community for Marketers Wed, 27 May 2026 18:22:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Content Marketing Archives | American Marketing Association https://www.ama.org/topics/content-marketing/ 32 32 158097978 Content Marketing Certification https://www.ama.org/certifications/content-marketing-certification/ Thu, 13 Dec 2018 21:01:58 +0000 https://www.ama.org/?page_id=2587 In Today’s Digital Age, Content Marketing IS Marketing. Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success. That’s […]

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In Today’s Digital Age, Content Marketing IS Marketing.

Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success.

That’s why we’ve partnered with Content Marketing Institute (CMI), a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.

This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It’s your ultimate key to success, providing a deep dive into the following critical areas:

  • Modern Content Marketing
  • Building Your Team
  • Operations and Content Modeling
  • Standards and Guidelines
  • Audience
  • Product Development
  • Storytelling
  • Measurement
  • Story mapping

Pricing

AMA Member

$1,295
Log in to view member discount code

Non-Member

$1,395

Get Started

How Certification Works

Enrollment for the Content Marketing Certification program happens through our partners at CMI. You’ll have access to 15 hours of self-paced online learning, followed by an online exam.

  • Strategically Align Your Content Marketing
  • Get Actionable Takeaways
  • Unlock your potential

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of 100 multiple-choice questions. You’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Are You Interested in Just the PCM® Exam?

Purchase just the PCM®️ Content Marketing exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.

AMA MemberNon-Member
$249$349
Enroll In the Exam Only

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Frequently Asked Questions

If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.

If you purchased the PCM Content Marketing exam prior to October 25, you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program. If you would like to take the updated exam, you will also need to purchase the preparation course.

The new PCM Content Marketing program is different enough from the CMI University program that we will not be able to confer the PCM designation to those who previously completed the CMI University program. A new exam must be completed in order to achieve the PCM designation.

If you purchased the PCM Content Marketing exam prior to October 25, 2023 you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program.

If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.

AMA members receive a $100 discount. They must log into their AMA account for the discount code to use for purchase on the Content Marketing Institute website.

No. Unfortunately, we do not offer payment plan options at this time.

You will access the exam through the Content Marketing Institute’s learning management system upon completion of the course material.

Additional Questions?

No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at pcm@ama.org. 

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]]> 2587 Build a Brand Voice That Scales https://www.ama.org/events/virtual-training/build-a-brand-voice-that-scales/ Wed, 27 May 2026 18:00:12 +0000 https://www.ama.org/?post_type=ama_event&p=237878 You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap. Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation […]

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You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.

Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you what you meant.

You’ll also learn how to audit existing content against your brand voice, adapt tone across channels without losing consistency, and keep your voice documentation relevant as your brand grows.

October 6, 2026 | 10:00 a.m. – Noon CT

Select your quantity below to register

Build a Brand Voice That Scales (Oct 2026)

Non-Member

$275.00

Member

$150.00

Qty


Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Should Attend?

  • Content marketers, strategists, and editorial leads responsible for brand voice and messaging consistency.
  • Brand and communications professionals defining or refining how their organization shows up across channels.
  • Social media and digital marketers managing tone and voice across multiple platforms.
  • Marketing leaders overseeing content quality, contributor networks, or agency relationships.
  • Mid-level to senior marketers with teams, freelancers, or AI-assisted workflows to align.

Key Takeaways

  • Identify the core elements of a differentiated and recognizable brand voice
  • Define brand personality traits and translate them into actionable content guidance
  • Create practical brand voice charts with clear messaging standards and examples
  • Apply brand voice consistently across channels, formats, and contributors (including AI)
  • Evaluate and refine brand voice documentation to support long-term content consistency and scalability

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 237878 Measure What Matters in Content Marketing https://www.ama.org/events/virtual-training/measure-what-matters-in-content-marketing/ Thu, 21 May 2026 13:36:53 +0000 https://www.ama.org/?post_type=ama_event&p=237269 Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it. This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to […]

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Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.

This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.

The problems this session is designed to solve are ones you’ve probably already felt:
> Reporting that shows activity but doesn’t inform decisions
> Segmentation that’s based on gut feel because the right data isn’t accessible
> Content, demand gen, and nurture teams that operate in silos and measure success differently

Come to the session with your real challenges and questions to address.

September 22, 2026 | 10:00 a.m. – Noon CT

Select your quantity below to register

Measure What Matters in Content Marketing (Sept 2026)

Non-Member

$275.00

Member

$150.00

Qty


Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Should Attend?

  • Content marketing managers, directors, and practitioners who develop and refine content, build strategy, and are directly accountable for content performance.
  • Senior or lead-level professionals overseeing broader marcomm or digital programs and need to align teams around shared metrics.
  • Performance and growth marketers who care most about the connection between content and pipeline.
  • Planners and strategists who work across functions, often responsible for audience segmentation and personalization strategy.

Key Takeaways

  • How to define measurement ownership across marketing, product, and analytics teams so everyone knows what they’re responsible for and why
  • How to build a measurement approach that informs real content decisions, not just end-of-month reporting
  • How to identify the segmentation and personalization insights hiding in your existing data
  • How to bring your toughest measurement questions to the room and leave with answers you can use

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 237269 Marketing Across Generations: Connecting with Gen X & Baby Boomers https://www.ama.org/events/virtual-training/marketing-across-generations-connecting-with-gen-x-baby-boomers/ Mon, 06 Apr 2026 16:53:07 +0000 https://www.ama.org/?post_type=ama_event&p=232118 Align Your Messaging to Generational Values Many marketing teams spend the majority of their energy chasing younger audiences. Gen X and Baby Boomers, meanwhile, represent two of the most economically powerful consumer groups in the country and they are consistently underestimated, misread, or marketed to with messaging built for someone else entirely. This two-hour session […]

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Align Your Messaging to Generational Values

Many marketing teams spend the majority of their energy chasing younger audiences. Gen X and Baby Boomers, meanwhile, represent two of the most economically powerful consumer groups in the country and they are consistently underestimated, misread, or marketed to with messaging built for someone else entirely.

This two-hour session gives you a sharper lens for understanding what actually drives these two generations. Not surface-level demographics, but the lived experiences, values, and decision-making patterns that shape how they engage with brands. You will leave with a clearer picture of where your current messaging may be missing the mark and what to do about it.

Online | July 21, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Understanding what shapes generations and their unique cohort cultures
  • Identifying deeper aspects of Baby Boomer and Gen X cohort cultures
  • Refine messaging and communication methods to better connect with and align with Gen X and Baby Boomer cohorts

Select your quantity below to register

Marketing Across Generations: Connecting with Gen X & Baby Boomers (July 2026)

Non-Member

$275.00

Member

$150.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

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]]> 232118 Building a Scalable Content Strategy https://www.ama.org/events/bootcamp/building-a-scalable-content-strategy/ Mon, 06 Apr 2026 15:51:44 +0000 https://www.ama.org/?post_type=ama_event&p=232090 Evolving Content Chaos into Consistent Content Execution Content teams that produce consistently great work are not necessarily working harder, but rather they are working from a clearer strategy, a more defined audience, and systems that make consistency feel achievable rather than exhausting. In this two-part bootcamp, participants will learn how to build a clear, repeatable […]

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Evolving Content Chaos into Consistent Content Execution

Content teams that produce consistently great work are not necessarily working harder, but rather they are working from a clearer strategy, a more defined audience, and systems that make consistency feel achievable rather than exhausting.

In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout.

Led by content strategist Karlyn Ankrom, this workshop breaks down how to identify the right audience, audit what’s already working, and create content that actually connects in today’s AI-saturated landscape.

Attendees will walk away with practical frameworks for creating high-quality content, repurposing it across platforms, and building systems that make consistency realistic. This is not about posting more, it’s about posting with purpose.

Online | July 23 and July 30, 2026 | 10:00 AM-12:00 PM (both days) Central Time

Key Takeaways

  • Create a Clear ICP and Audience-Driven Content Strategy
  • Design a Repeatable Content Planning Structure and Framework
  • Reimagine “Quality Content” in an AI-heavy world
  • Amplify Content: Turn One Idea into Multiple Assets
  • Build a Sustainable Content Workflow

Select your quantity below to register

Building a Scalable Content Strategy (July 2026)

Non-Member

$475.00

Member

$300.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

The post Building a Scalable Content Strategy appeared first on American Marketing Association.

]]> 232090 Digital Marketing Copywriting – July 2026 https://www.ama.org/events/bootcamp/digital-marketing-copywriting-july-2026/ Fri, 20 Feb 2026 15:39:23 +0000 https://www.ama.org/?post_type=ama_event&p=224488 Create Impactful Messaging The marketers who write with real skill and consistency got there through deliberate practice, good feedback, and a framework for understanding why certain approaches work better than others. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social […]

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Create Impactful Messaging

The marketers who write with real skill and consistency got there through deliberate practice, good feedback, and a framework for understanding why certain approaches work better than others.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on July 22, August 5, August 19, and September 2.

Select your quantity below to register

Digital Marketing Copywriting (July 2026)

Non-Member

$1,200.00

Member

$900.00

Qty

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

  • Understand the content marketing funnel and the role customer awareness plays in copywriting.
  • Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
  • Create a brand voice and personality.
  • Write effective website copy for home pages, products and services and micro-copy.
  • Develop impactful email copy considering subject lines, body copy and using A/B testing.
  • Write effective long-form copy in the form of articles or blogs.
  • Create social media copy for newsfeeds, video and stories that drive people to action.
  • Understand the implications of accessibility in copywriting.

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of AMA Membership

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

join & SAVE

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]]> 224488 Digital Marketing Copywriting – May 2026 https://www.ama.org/events/bootcamp/digital-marketing-copywriting-may-2026/ Fri, 05 Sep 2025 20:50:41 +0000 https://www.ama.org/?post_type=ama_event&p=204985 Create Impactful Messaging The marketers who write with real skill and consistency got there through deliberate practice, good feedback, and a framework for understanding why certain approaches work better than others. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web […]

The post Digital Marketing Copywriting – May 2026 appeared first on American Marketing Association.

]]>

Create Impactful Messaging

The marketers who write with real skill and consistency got there through deliberate practice, good feedback, and a framework for understanding why certain approaches work better than others.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on May 7, May 21, June 4, and June 18.

Select your quantity below to register

Digital Marketing Copywriting (May 2026)

Registration is closed

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

  • Understand the content marketing funnel and the role customer awareness plays in copywriting.
  • Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
  • Create a brand voice and personality.
  • Write effective website copy for home pages, products and services and micro-copy.
  • Develop impactful email copy considering subject lines, body copy and using A/B testing.
  • Write effective long-form copy in the form of articles or blogs.
  • Create social media copy for newsfeeds, video and stories that drive people to action.
  • Understand the implications of accessibility in copywriting.

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of AMA Membership

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

join & SAVE

The post Digital Marketing Copywriting – May 2026 appeared first on American Marketing Association.

]]> 204985 Streamline Your Content Planning Strategy https://www.ama.org/on-demand/streamline-your-content-planning-strategy/ https://www.ama.org/on-demand/streamline-your-content-planning-strategy/#respond Thu, 17 Jul 2025 15:56:48 +0000 https://www.ama.org/?post_type=ama_courses&p=200272 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message […]

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  • Streamline Your Content Planning Strategy

    Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

    Beginner | 1.5 hours | 8 Modules

    $79 for non-members | FREE for members

    Buy This Course

What You’ll Learn

  • Identify how to align your content strategy and messaging with audience needs, preferences, and pain points.
  • Explore techniques for generating creative content ideas, brainstorming topics, and developing editorial calendars and content schedules to ensure consistency, relevance, and alignment with marketing goals and objectives.
  • Learn how to use data analytics tools to assess content effectiveness, identify opportunities for optimization, and refine content strategies over time.
  • Explore multi-channel distribution strategies to maximize the reach and impact of your content campaigns. These include leveraging owned, earned, and paid media channels, influencer partnerships, and community engagement.
  • Identify who should be part of your content strategy team and how best to work and communicate for successful outcomes.

You will gain access to this course for 90 days from purchase date.

Streamline Your Content Planning Strategy (On-Demand)

Non-Member

$79.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message and on brand. Effective content planning can also streamline the work process, better enabling diverse marketing teams to work together more efficiently. 

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Courses

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Streamline Your Content Planning Strategy appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/streamline-your-content-planning-strategy/feed/ 0 200272 Content Marketing https://www.ama.org/on-demand/content-marketing/ https://www.ama.org/on-demand/content-marketing/#respond Mon, 24 Feb 2025 04:21:21 +0000 https://www.ama.org/?post_type=ama_courses&p=115970 Course Overview This course introduces content marketing—a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through […]

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  • Content Marketing

    Connect with your audience, and build your brand awareness and trust using content marketing.

    Beginner | 3.5 Hours | 24 Modules

    $149 for non-members | $99 for members

    enroll now

Course Overview

This course introduces content marketing—a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through the sales funnel. In addition, you will explore how to use content to build brand awareness and establish the brand as a trusted source of expert advice.

Skill Level: Beginner

What You’ll Learn

  • Define content marketing, and explain how it relates to social media and SEO
  • List the major types of content used in content marketing, and explain the strengths of each
  • Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel
  • Articulate the advantages of audience targeting and audience segmentation
  • Describe the process of channel management, and explain why it is important to furthering your marketing goals

You will gain access to this course for 90 days following purchase date.

Enroll Now

Content Marketing

Non-Member

$149.00

Member

$99.00

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

Content Marketing Marketing Funnel Content Development

Are you an AMA Professional Certified Marketer®️? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • On-Demand Training

    Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

  • On-Demand Training

    Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.

  • Certification

    This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.

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]]> https://www.ama.org/on-demand/content-marketing/feed/ 0 115970 Certificate in Copyediting https://www.ama.org/on-demand/certificate-in-copyediting/ https://www.ama.org/on-demand/certificate-in-copyediting/#respond Tue, 20 Aug 2024 18:57:51 +0000 https://www.ama.org/?post_type=ama_courses&p=167584 Course Overview Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you’ll learn how to hone these skills to become an effective editor. Each course […]

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  • Certificate in Copyediting

    Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.

    Hosted by MindEdge

    Certificate Program | 3 Courses | 13 Hours

    $209

    GET STARTED

    You will leave ama.org to make this purchase.

Course Overview

Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you’ll learn how to hone these skills to become an effective editor.

Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.

Skill level: Beginner

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Learning Format

This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Courses Included in This Certificate

Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you’ll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.

A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it’s good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.

This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you’ll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an AMA Professional Certified Marketer®️? This training is worth 13 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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