Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ The Essential Community for Marketers Wed, 27 May 2026 15:02:09 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ 32 32 158097978 Advanced Digital Marketing Certification https://www.ama.org/certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 https://www.ama.org/?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 110 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
Get Started

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

Get Started

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

  • Digital Strategy and Planning
  • Search and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Get Started

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 69924 Digital Marketing Certification https://www.ama.org/certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 2561 Building a Scalable Content Strategy https://www.ama.org/events/bootcamp/building-a-scalable-content-strategy/ Mon, 06 Apr 2026 15:51:44 +0000 https://www.ama.org/?post_type=ama_event&p=232090 Evolving Content Chaos into Consistent Content Execution Content teams that produce consistently great work are not necessarily working harder, but rather they are working from a clearer strategy, a more defined audience, and systems that make consistency feel achievable rather than exhausting. In this two-part bootcamp, participants will learn how to build a clear, repeatable […]

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Evolving Content Chaos into Consistent Content Execution

Content teams that produce consistently great work are not necessarily working harder, but rather they are working from a clearer strategy, a more defined audience, and systems that make consistency feel achievable rather than exhausting.

In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout.

Led by content strategist Karlyn Ankrom, this workshop breaks down how to identify the right audience, audit what’s already working, and create content that actually connects in today’s AI-saturated landscape.

Attendees will walk away with practical frameworks for creating high-quality content, repurposing it across platforms, and building systems that make consistency realistic. This is not about posting more, it’s about posting with purpose.

Online | July 23 and July 30, 2026 | 10:00 AM-12:00 PM (both days) Central Time

Key Takeaways

  • Create a Clear ICP and Audience-Driven Content Strategy
  • Design a Repeatable Content Planning Structure and Framework
  • Reimagine “Quality Content” in an AI-heavy world
  • Amplify Content: Turn One Idea into Multiple Assets
  • Build a Sustainable Content Workflow

Select your quantity below to register

Building a Scalable Content Strategy (July 2026)

Non-Member

$475.00

Member

$300.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 232090 The Marketer’s Quick Start Guide to Claude https://www.ama.org/events/virtual-training/claude-quick-start-guide-for-marketers/ Fri, 27 Mar 2026 19:13:27 +0000 https://www.ama.org/?post_type=ama_event&p=230970 Make Claude Your Colleague, Not Just Another Chatbot As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use. In this two-hour interactive session, you will […]

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Make Claude Your Colleague, Not Just Another Chatbot

As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use.

In this two-hour interactive session, you will be guided through Claude’s most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains.

Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague.

After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.

Online | May 27, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Use Claude as a well-trained colleague on most projects
  • Set up Claude’s agent tools to work for you through the day
  • Gain insight into an advanced user’s best workflows

You will also received a PDF guide which recaps how to implement the things covered in the session.

Select your quantity below to register

The Marketer’s Quick Start Guide to Claude

Registration is closed


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 230970 The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series) https://www.ama.org/events/virtual-training/the-modern-marketing-stack-analytics-ai-visibility-roi/ Mon, 16 Mar 2026 18:37:27 +0000 https://www.ama.org/?post_type=ama_event&p=229801 Digital Marketing skills for the AI Era This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure → optimize → prove results now that AI is influencing nearly every channel. Start this series by building true data literacy […]

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Digital Marketing skills for the AI Era

This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure → optimize → prove results now that AI is influencing nearly every channel.

Start this series by building true data literacy with a hands-on Google Analytics 4 Bootcamp, then learn how to optimize your brand for AI-driven search and discovery, and finally discover how to translate your marketing work into the financial language that earns executive buy-in and budget.

Each session contains a piece of the puzzle — measurement, then strategy, then proof. Just a practical set of guidelines from real experts, designed for marketers who are accountable to results and need to show their work.

Gain the skills to not only get found in this new landscape, but to prove it’s working. Taken individually, each session is valuable. But combined, they form a complete skill set that connects data, discovery, and demonstrable ROI — all in one summer.

Sessions Included:

Google Analytics Bootcamp | June 2, 2026 (12:30 p.m.-4:00 p.m. CT, includes 30 min break)

The Future of SEO, AI and Lead Generation | July 15, 2026 (10:00 a.m.-12:00 p.m. CT)

Moving AI from Task Efficiency to Bottom-Line Impact | August 6, 2026 (10:00 a.m.-12:00 p.m. CT)

Select your quantity below to register

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Key Package Benefits

  • Savings of up to $175 across 3 key digital marketing courses
  • Access to session recordings and resources for three months
  • Non-members can redeem a FREE 1 Year AMA Membership ($199 value)
  • 7 total CEUs toward AMA’s PCM® certification

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 229801 Moving AI from Task Efficiency to Bottom-Line Impact https://www.ama.org/events/virtual-training/moving-ai-from-task-efficiency-to-bottom-line-impact/ Fri, 13 Mar 2026 20:07:29 +0000 https://www.ama.org/?post_type=ama_event&p=229610 Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion […]

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Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact

Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion (new work shipped that wouldn’t happen otherwise), and Capability Unlock (removing bottlenecks). 

Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators. And learn how to translate these results into a CFO-ready narrative that answers the tough questions leaders ask before approving continued investment. 

Attendees will leave with templates they can use immediately to defend budgets, guide adoption, and scale what works.

Online | August 6, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Why “Time Saved” is a vanity metric and how “Expansion” metrics create defensible business value.
  • How to measure AI’s impact on high-value outcomes (Conversion, Pipeline, LTV), not just output volume.
  • How to quantify the value of “new work shipped” from the “Impossible Backlog” and link it to growth levers.
  • Master the specific language and “Metric Pairs” needed to answer the three core questions every CFO asks.
  • Build a step-by-step blueprint to baseline a high-value workflow and deliver a CFO-ready proof narrative in one month.

Select your quantity below to register

Moving AI from Task Efficiency to Bottom-Line Impact (Aug 2026)

Non-Member

$275.00

Member

$150.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Or, purchase the training series and SAVE!

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Save up to $175 on registration when you purchase the Modern Marketing Stack bundle that includes Google Analytics Bootcamp (June 2), The Future of SEO, AI and Lead Generation (July 15), and Moving AI from Task Efficiency to Bottom-Line Impact (August 6).

All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Pre-Requisites

A basic understanding of your organization’s core marketing KPIs (e.g., Conversion Rate, Pipeline, or ROAS).

Pre-Work: Participants must bring one “efficiency task” they currently use AI for (e.g., “summarizing meetings”) and one business KPI they are accountable for. We will be linking these during the session.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

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]]> 229610 Influencer Marketing https://www.ama.org/on-demand/influencer-marketing/ https://www.ama.org/on-demand/influencer-marketing/#respond Tue, 18 Nov 2025 20:17:49 +0000 https://www.ama.org/?post_type=ama_courses&p=219452 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Dive into the dynamic world of influencer marketing and unlock the secrets of digital storytelling that captivates millions! This bootcamp offers a comprehensive look into influencer marketing, exploring […]

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  • Getting Started with Influencer Marketing

    The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

    Beginner | 2 Hours | 11 Modules

    $79 for non-members | FREE for members

    Buy This Course

What You’ll Learn

  • Understand the basic workflow / steps of an influencer marketing campaign from start to finish
  • Know how to create an effective creator brief
  • Understand the top platforms that creators are publishing on – and the nuances between them
  • Empathize with creators’ POV re: the partnership process
  • Understand the current and emerging trends in the world of influencer marketing 
  • Achieve a basic understanding of measuring a campaign’s success and cite real world examples of successful / unsuccessful campaigns

You will gain access to this course for 90 days from purchase date.

Getting Started with Influencer Marketing (On-Demand)

Non-Member

$99.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Dive into the dynamic world of influencer marketing and unlock the secrets of digital storytelling that captivates millions! This bootcamp offers a comprehensive look into influencer marketing, exploring how brands can effectively work with online creators to reach their target audiences.

Journey from the early days of blogging to the video-driven landscapes of TikTok, YouTube, and Instagram. Discover the nuanced ecosystem of creators—from nano-influencers to global stars—and learn how to craft campaigns that resonate across different platforms and audiences.

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

You’ll leave this session with the tools to identify, work with, and evaluate effective influencer marketing strategies.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Courses

  • Member-Exclusive

    A formula-powered system for managing influencers, tracking deliverables, measuring influencer marketing performance, and calculating ROI.

  • Beginner | 1 hour

    Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

  • Beginner | 2.5 Hours

    Shift your focus from individual leads to defining top accounts and priorities that will help inform your GTM strategy.

  • certificate | 13.5 hours

    This certificate equips professionals with both strategic thinking and hands-on technical expertise needed to navigate the evolving world of digital marketing channels and marketing technology tools.

  • Channels and Technology yellow card

    Member-Exclusive

    This toolkit models campaign cost, conversions, contribution margin, retention, and time horizon so you can evaluate influencer ROI using customer lifetime value, not just first-purchase revenue.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> https://www.ama.org/on-demand/influencer-marketing/feed/ 0 219452 Social Media Strategy and Proving ROI https://www.ama.org/on-demand/social-media-strategy-and-proving-roi/ https://www.ama.org/on-demand/social-media-strategy-and-proving-roi/#respond Mon, 29 Sep 2025 13:09:27 +0000 https://www.ama.org/?post_type=ama_courses&p=116817 Skills You’ll Gain Social Media Management Social Media Trends Marketing Attribution What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course This course is designed for mid-level marketing generalists and social media managers interested in updating their social […]

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  • Social Media Strategy and Proving ROI

    Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

    Beginner/Intermediate | 1 Hour | 9 Modules

    $79 for non-members | FREE for members

    Buy This Course

Skills You’ll Gain

Social Media Management Social Media Trends Marketing Attribution

What You’ll Learn

  • Learn how to create an effective social media strategy.
  • Identify the key social media marketing trends and how to adapt your content to suit the platform changes.
  • Understand how to structure and launch effective social media campaigns that deliver results.
  • Discover a range of social media measurement tools for tracking ROI.
  • Define and track the KPIs most relevant to your campaign.
  • Learn how to put together an effective social media marketing report.

You will gain access to this course for 90 days from purchase date.

Social Media Strategy and Proving ROI

Non-Member

$79.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.

Skill Level: Beginner/Intermediate

Course Modules

  • Introduction
  • Setting Objectives and Defining Success
  • Understanding Your Audience
  • Planning Your Content
  • Measurement
  • Social Media Reporting
  • Measurement Tools
  • Tracking ROI
  • What’s Next?

Meet Your Instructor

Alison Battisby

Alison Battisby

Social Media Trainer and Founder of Avocado Social

Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

  • Intermediate | 2 Hours

    As social media advertising become increasingly competitive, it’s time to focus on what, why and how ads convert within the native platform.

  • Beginner | 5 Hours

    Dive into the importance of quantitative analytics and how data quality can affect decision-making.

  • Intermediate | 2 Hours

    Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

The post Social Media Strategy and Proving ROI appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/social-media-strategy-and-proving-roi/feed/ 0 116817 Navigating Google Analytics 4 (GA4) https://www.ama.org/on-demand/google-analytics-ga4/ https://www.ama.org/on-demand/google-analytics-ga4/#respond Wed, 10 Sep 2025 18:49:00 +0000 https://www.ama.org/?post_type=ama_courses&p=124316 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on […]

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  • Navigating Google Analytics 4 (GA4)

    Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

    Beginner | 3 Hours | 25 Modules

    $129 for non-members | $99 for members

    Buy This Course

What You’ll Learn

  • Basic concepts of Google Analytics, including its role as a web analytics and data collection platform
  • Differences between dimensions and metrics and how they are used to analyze web traffic
  • Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts
  • Importance of tracking codes and how it relates to the Google tag and Google Tag Manager
  • Difference between an event and a conversion and how each plays a role in understanding the target audience
  • Audiences, segments, filters, and comparisons and how each impacts the data collection process
  • Using Google Analytics for content publishing, B2B marketing, and ecommerce

You will gain access to this course for 90 days from purchase date.

Navigating Google Analytics 4

Non-Member

$129.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

Skill Level: Beginner

Skills You’ll Gain

Google Analytics 4 Website Analytics Data Insights

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

  • Beginner | 5 Hours

    This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making.

  • Beginner | 3.5 Hours

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

  • Beginner | 1 Hour

    This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.

The post Navigating Google Analytics 4 (GA4) appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/google-analytics-ga4/feed/ 0 124316 Certificate in Marketing Channels & Technology https://www.ama.org/on-demand/certificate-in-marketing-channels-technology/ https://www.ama.org/on-demand/certificate-in-marketing-channels-technology/#respond Tue, 09 Sep 2025 17:12:09 +0000 https://www.ama.org/?post_type=ama_courses&p=205274 Course Overview The Certificate in Marketing Channels & Technology provides an overview of essential skills for today’s digital landscape through four specialized courses focusing on practical skills and real-world applications in the areas of digital marketing strategy, social media marketing, paid search, and search engine optimization. This certificate equips professionals with both strategic thinking and […]

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  • Certificate in Marketing Channels & Technology

    This certificate equips professionals with both strategic thinking and hands-on technical expertise needed to navigate the evolving world of digital marketing channels and marketing technology tools. These self-paced courses offer an assortment of interactive exercises, selected readings, and self-assessments.

    Certificate Program | 4 Courses | 13.5 Hours

    $330

    Get Started

    Hosted by MindEdge. You will leave ama.org to make this purchase.

Course Overview

The Certificate in Marketing Channels & Technology provides an overview of essential skills for today’s digital landscape through four specialized courses focusing on practical skills and real-world applications in the areas of digital marketing strategy, social media marketing, paid search, and search engine optimization.

This certificate equips professionals with both strategic thinking and hands-on technical expertise needed to navigate the evolving world of digital marketing channels and marketing technology tools. These self-paced courses offer an assortment of interactive exercises, selected readings, and self-assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.

Learning Format

This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.

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Courses Included in This Certificate

Using social media in marketing is practically a requirement in today’s highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan.

The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site’s ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an AMA Professional Certified Marketer®️? This training is worth 13.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Other Learners Also Took

  • On-Demand Training

    Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

  • On-Demand Training

    Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

  • Certification

    When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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