Artificial Intelligence Archives | AMA https://www.ama.org/topics/artificial-intelligence/ The Essential Community for Marketers Wed, 06 May 2026 16:12:28 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Artificial Intelligence Archives | AMA https://www.ama.org/topics/artificial-intelligence/ 32 32 158097978 Transform Your Marketing with AI: Hands-On Workshop Series (Nov-Dec 2026) https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-nov-dec-2026/ Tue, 28 Apr 2026 13:37:53 +0000 https://www.ama.org/?post_type=ama_event&p=234530 AI-Powered Marketing Tools That Achieve Results There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series. This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, […]

The post Transform Your Marketing with AI: Hands-On Workshop Series (Nov-Dec 2026) appeared first on American Marketing Association.

]]>

AI-Powered Marketing Tools That Achieve Results

There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.

This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.

Learn alongside other marketers at a similar stage, with an instructor guiding the process and peers making the troubleshooting faster. You will finish with a completed AI-assisted strategy, a repeatable workflow, and a digital badge and certificate to show for your work.

4 Weeks | Online | November 24-December 15, 2026

What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on November 24, December 1, 8, and 15 from 10:00am-12:00pm CT.

Select your quantity to register

Transform Your Marketing with AI (Nov-Dec 2026)

Non-Member

$800.00

Member

$600.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series (Nov-Dec 2026) appeared first on American Marketing Association.

]]> 234530 Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026) https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-sept-2026/ Tue, 28 Apr 2026 12:59:25 +0000 https://www.ama.org/?post_type=ama_event&p=234473 AI-Powered Marketing Tools That Achieve Results There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series. This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, […]

The post Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026) appeared first on American Marketing Association.

]]>

AI-Powered Marketing Tools That Achieve Results

There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.

This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.

Learn alongside other marketers at a similar stage, with an instructor guiding the process and peers making the troubleshooting faster. You will finish with a completed AI-assisted strategy, a repeatable workflow, and a digital badge and certificate to show for your work.

4 Weeks | Online | September 3-24, 2026

What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on September 3, 10, 17, and 24 from 10:00am-12:00pm CT.

Select your quantity to register

Transform Your Marketing with AI (Sept 2026)

Non-Member

$800.00

Member

$600.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026) appeared first on American Marketing Association.

]]> 234473 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-june2026/ Mon, 08 Sep 2025 18:09:44 +0000 https://www.ama.org/?post_type=ama_event&p=205134 AI-Powered Marketing Tools That Achieve Results There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series. This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, […]

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]>

AI-Powered Marketing Tools That Achieve Results

There is a meaningful difference between understanding AI tools and having a workflow built around them. Transform your marketing approach with practical AI skills in this hands-on workshop series.

This four-week series is designed to get you to the second. Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work.

Learn alongside other marketers at a similar stage, with an instructor guiding the process and peers making the troubleshooting faster. You will finish with a completed AI-assisted strategy, a repeatable workflow, and a digital badge and certificate to show for your work.

4 Weeks | Online | June 8-29, 2026

What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on June 8, 15, 22, and 29.

Select your quantity to register

Transform Your Marketing with AI (June 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]> 205134 Artificial Intelligence (AI) for Marketing Professionals https://www.ama.org/on-demand/artificial-intelligence-ai-for-marketing-professionals/ Wed, 10 Dec 2025 16:22:00 +0000 https://www.ama.org/?post_type=ama_courses&p=160411 Course Overview Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of […]

The post Artificial Intelligence (AI) for Marketing Professionals appeared first on American Marketing Association.

]]>

  • Artificial Intelligence (AI) for Marketing Professionals

    This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

    Beginner | 3 Hours

    $149 for non-members | $99 for members

    enroll

Course Overview

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Skill Level: Beginner

What You’ll Learn

  • Define the phases of artificial intelligence (AI) and its categories
  • Differentiate between supervised learning, unsupervised learning, and reinforcement learning
  • Describe the current benefits and limitations of AI technologies used in the marketing field
  • Identify marketing applications of machine learning, deep learning, and generative AI
  • Explain how AI supports content marketing, search engine optimization, and persona development
  • Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
  • Explain the risks and challenges of utilizing AI marketing tools
  • Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
  • Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues

You will gain access to this course for 90 days from purchase date.

Enroll Now

Artificial Intelligence (AI) for Marketing Professionals

Non-Member

$149.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Artificial Intelligence (AI) for Marketing Professionals appeared first on American Marketing Association.

]]> 160411 The Marketer’s Quick Start Guide to Claude https://www.ama.org/events/virtual-training/claude-quick-start-guide-for-marketers/ Fri, 27 Mar 2026 19:13:27 +0000 https://www.ama.org/?post_type=ama_event&p=230970 Make Claude Your Colleague, Not Just Another Chatbot As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use. In this two-hour interactive session, you will […]

The post The Marketer’s Quick Start Guide to Claude appeared first on American Marketing Association.

]]>

Make Claude Your Colleague, Not Just Another Chatbot

As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use.

In this two-hour interactive session, you will be guided through Claude’s most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains.

Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague.

After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.

Online | May 27, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Use Claude as a well-trained colleague on most projects
  • Set up Claude’s agent tools to work for you through the day
  • Gain insight into an advanced user’s best workflows

You will also received a PDF guide which recaps how to implement the things covered in the session.

Select your quantity below to register

The Marketer’s Quick Start Guide to Claude

Registration is closed


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post The Marketer’s Quick Start Guide to Claude appeared first on American Marketing Association.

]]> 230970 SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility (Members Only) https://www.ama.org/events/webinar/seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility/ Thu, 05 Mar 2026 17:07:03 +0000 https://www.ama.org/?post_type=ama_event&p=226638 SEO has been changing slowly for 10 years… but now it’s accelerating. After years of decline, clickthrough rates from Google are dropping sharply. Some marketers are even calling this a “zero click” era of digital. This training takes a close look at that challenge and finds a bit of hope. You’ll learn why AI recommends […]

The post SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility (Members Only) appeared first on American Marketing Association.

]]> SEO has been changing slowly for 10 years… but now it’s accelerating. After years of decline, clickthrough rates from Google are dropping sharply. Some marketers are even calling this a “zero click” era of digital.

This training takes a close look at that challenge and finds a bit of hope. You’ll learn why AI recommends one brand over another and discover ways to plug the gaps in your marketing to win in this new channel.

Finally, we’ll share a glimpse into the future on how buyer research is changing, and what it means for your brand’s discoverability.

Registering for the first time? Fill out your information.

Already registered for Members Only Webinar? If you’ve forgotten your confirmation number click “Forgot Confirmation Number.” After inputting this number, click “Next” to select the new sessions you would like to register for. The calendar invites will appear in the “Add to Calendar” button after submitting your updated registration.

This Training is Exclusively for AMA Members

MEMBER LOGIN
EXPLORE MEMBERSHIP

The post SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility (Members Only) appeared first on American Marketing Association.

]]> 226638 The AI Reckoning for Marketers (Members Only) https://www.ama.org/events/webinar/the-ai-reckoning-for-marketers/ Wed, 25 Feb 2026 16:17:37 +0000 https://www.ama.org/?post_type=ama_event&p=225155 Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers. Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on […]

The post The AI Reckoning for Marketers (Members Only) appeared first on American Marketing Association.

]]> Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers.

Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.

This is a space to reflect, exchange perspectives, and identify where the center of value in marketing is moving next.

This Programming is Exclusively for AMA Members

MEMBER LOGIN
EXPLORE MEMBERSHIP

Speakers

Greg Boone

CEO, Walk West



Beth Vallen

Professor of Marketing, Villanova School of Business, Villanova University

Nicole Alexander

Author, Ethical AI in Marketing

Matt Weingarden

Executive Vice President, Communities & Journals, AMA

The post The AI Reckoning for Marketers (Members Only) appeared first on American Marketing Association.

]]> 225155 Using AI Personas to Accelerate Market Research https://www.ama.org/events/virtual-training/using-ai-personas-to-accelerate-market-research/ Fri, 16 Jan 2026 16:39:27 +0000 https://www.ama.org/?post_type=ama_event&p=219018 Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before […]

The post Using AI Personas to Accelerate Market Research appeared first on American Marketing Association.

]]>

Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers

This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights.

Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments.

The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.

Online | May 20, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

By the end of the session, participants will be able to:

  • Build and apply synthetic AI personas to explore customer motivations, behaviors, and needs.
  • Conduct synthetic focus groups to surface early-stage insights, objections, and opportunities.
  • Use synthetic personas to test advertising creative, messaging, and positioning.
  • Generate new product or service concepts with AI and evaluate them through persona-based testing.
  • Apply AI-driven research responsibly, understanding both its strategic advantages and limitations.

Select your quantity below to register

Using AI Personas to Accelerate Market Research (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Using AI Personas to Accelerate Market Research – Collegiate (May 2026)

Price

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Using AI Personas to Accelerate Market Research appeared first on American Marketing Association.

]]> 219018 Building a Marketing Strategy in the Age of AI https://www.ama.org/events/virtual-training/building-a-marketing-strategy-in-the-age-of-ai/ Fri, 16 Jan 2026 15:59:27 +0000 https://www.ama.org/?post_type=ama_event&p=218996 From Strategy to Systems: How Modern Marketing Actually Delivers Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution. The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train […]

The post Building a Marketing Strategy in the Age of AI appeared first on American Marketing Association.

]]>

From Strategy to Systems: How Modern Marketing Actually Delivers

Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution.

The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes.

Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.

You’ll learn:
> Why the old strategy playbook is broken (and what comes next)
> The new operating model: From plans to trained systems
> The SPOT → BUILD → TEST → SCALE framework in action
> Real examples: Sales enablement, content, GTM execution
> How to start training your systems

Online | April 21, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

  • Why marketing strategy fails to execute. Diagnose the real gap between strategy and delivery
  • The new operating system for marketing execution. How modern marketing teams collapse the distance between strategy and results using the SPOT → BUILD → TEST → SCALE framework
  • How AI changes what execution means. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)
  • How to design and deliver pilots that deliver. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama
  • Tools and templates you can use immediately. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy

Select your quantity below to register

Building a Marketing Strategy in the Age of AI (April 2026)

Registration is closed


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Building a Marketing Strategy in the Age of AI appeared first on American Marketing Association.

]]> 218996 Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-nov2025/ Thu, 09 Oct 2025 14:17:51 +0000 https://www.ama.org/?post_type=ama_event&p=208254 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

The post Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) appeared first on American Marketing Association.

]]>

AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | November 24-December 15, 2025

What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on November 24, December 1, 8, and 15.

Select your quantity to register

Transform Your Marketing with AI (Nov-Dec 2025)

Registration is closed

This session is sold out! Check out our next cohorts scheduled for February 2026 and June 2026.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) appeared first on American Marketing Association.

]]> 208254