{"id":212483,"date":"2025-11-18T12:51:18","date_gmt":"2025-11-18T18:51:18","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=212483"},"modified":"2026-05-06T09:43:33","modified_gmt":"2026-05-06T14:43:33","slug":"marketing-certification-for-deca-members","status":"publish","type":"page","link":"https:\/\/www.ama.org\/marketing-certification-for-deca-members\/","title":{"rendered":"AMA Marketing Management Certificate for DECA Members"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prove your readiness for the dynamic world of marketing with an industry-recognized certification. As a leader in marketing education and research, the American Marketing Association (AMA) offers premier certifications for marketing professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In partnership with DECA, AMA provides students with engaging learning resources and a clear approach to earning a credential aligned to DECA\u2019s marketing pathway and competitive events program. The AMA <strong>Associate in Marketing Management Certificate<\/strong>&nbsp;validates&nbsp;the marketing skills DECA students possess,&nbsp;signaling to colleges and employers that they\u2019re prepared for what\u2019s next.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Copy-of-AMA-DIGITALBADGE-CREDENTIALLEARNING-600x600-1.png?w=600&#038;resize=600%2C600\" alt=\"\" class=\"wp-image-218538\" style=\"width:250px;height:auto\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Copy-of-AMA-DIGITALBADGE-CREDENTIALLEARNING-600x600-1.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Copy-of-AMA-DIGITALBADGE-CREDENTIALLEARNING-600x600-1.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Copy-of-AMA-DIGITALBADGE-CREDENTIALLEARNING-600x600-1.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Copy-of-AMA-DIGITALBADGE-CREDENTIALLEARNING-600x600-1.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Copy-of-AMA-DIGITALBADGE-CREDENTIALLEARNING-600x600-1.png?w=100 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The <strong><strong>AMA Associate in Marketing Management Certificate<\/strong> <\/strong>tests students\u2019 understanding of foundational marketing topics, including market research, strategic planning, and the marketing mix.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ethical marketing<\/li>\n\n\n\n<li>Value propositions<\/li>\n\n\n\n<li>Product differentiation<\/li>\n\n\n\n<li>Market research<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color wp-elements-15233112f434ee1d08f4f29c632a6af9 wp-block-paragraph\">Contact your chapter advisor for more information or to determine eligibility.<br>Don&#8217;t have a chapter? <a href=\"https:\/\/www.deca.org\/start\">Contact DECA<\/a> to bring this certification to your program.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who Should Apply:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This credential is available to DECA members who earn a score of&nbsp;<strong>70% or higher&nbsp;<\/strong>on the DECA Marketing Cluster Exam at the state or international level. If you\u2019ve built marketing knowledge through DECA coursework, competitive events, and applied learning, this is an opportunity to turn that achievement into an industry-recognized credential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What You\u2019ll Earn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By earning the AMA Associate in Marketing Management Certificate,&nbsp;DECA members demonstrate their ability to apply key marketing concepts in real-world scenarios, giving them a competitive edge in the job market.&nbsp;DECA members receive both a&nbsp;<strong>certificate<\/strong>&nbsp;and a&nbsp;<strong>digital badge<\/strong>&nbsp;that can be shared with colleges, employers, and scholarship committees and placed on social media profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-link-color wp-elements-76528ca07ce72398532639f0afce7c55\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-f4f606a76dd548911161b2101c86d874\" id=\"h-about-our-learning-partner\">About Our Learning Partner<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/Untitled-design-33.png?resize=518%2C150\" alt=\"\" class=\"wp-image-212487\" style=\"width:518px;height:auto\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/Untitled-design-33.png?w=518 518w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/Untitled-design-33.png?w=300 300w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c5aaa4589451f1f85eeaff3430301f2d wp-block-paragraph\">The&nbsp;<strong>American Marketing Association (AMA)<\/strong>&nbsp;has been shaping the marketing industry and driving innovation since 1937. Recognized globally, it fosters insightful discussions that lead to improved marketing outcomes. As a vital community for marketing professionals, the AMA provides a modern, intellectual approach to building effective marketing strategies. It remains an essential hub for marketers seeking knowledge, collaboration, and growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a3bbb26452fb08cbfb5e9c8774cf40e3 wp-block-paragraph\"><strong>DECA<\/strong> prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e1b91a85d9b05a706fe7642de725ed8b wp-block-paragraph\">The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers. DECA brings the classroom to life by empowering the teacher-advisor to make learning relevant with educational programs that integrate into classroom instruction, apply learning, connect to business and promote competition.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-332961f2c6cd074c22f3a5aa6676b4a3 wp-block-paragraph\"><strong>DECA Inc. <\/strong>is a 501(c)(3) not-for-profit Career and Technical Student Organization with nearly 300,000 members in nearly all 50 United States, Canada, Puerto Rico and Germany. The United States Congress, the United States Department of Education, and state, district and international departments of education authorize DECA\u2019s programs.<\/p>\n<\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Prove your readiness for the dynamic world of marketing with an industry-recognized certification. As a leader in marketing education and research, the American Marketing Association (AMA) offers premier certifications for marketing professionals. In partnership with DECA, AMA provides students with engaging learning resources and a clear approach to earning a credential aligned to DECA\u2019s marketing [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":212630,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"","hide_title":["hide"],"hide_author":[]},"ama_format_tax":[],"ama_cohort":[],"ama_topic_tax":[],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-212483","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/DECA.png?fit=1080%2C250","primary_term":[],"post_format":{"slug":"read","label":"Page"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMA Marketing Management Certificate for DECA Members<\/title>\n<meta name=\"description\" content=\"AMA Marketing Management Certificate for DECA Members - American Marketing Association\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/marketing-certification-for-deca-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMA Marketing Management Certificate for DECA Members\" \/>\n<meta property=\"og:description\" content=\"Prove your readiness for the dynamic world of marketing with an industry-recognized certification. 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