{"id":229801,"date":"2026-03-16T13:37:27","date_gmt":"2026-03-16T18:37:27","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=229801"},"modified":"2026-05-05T15:44:13","modified_gmt":"2026-05-05T20:44:13","slug":"the-modern-marketing-stack-analytics-ai-visibility-roi","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/virtual-training\/the-modern-marketing-stack-analytics-ai-visibility-roi\/","title":{"rendered":"The Modern Digital Marketing Stack: Analytics, AEO &amp; ROI (3 Part Series)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"h-\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-skills-for-the-ai-era\"><strong><strong>Digital Marketing skills for the AI Era<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure \u2192 optimize \u2192 prove results now that AI is influencing nearly every channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start this series by building true data literacy with a hands-on <strong>Google Analytics 4 Bootcamp<\/strong>, then learn how to <strong>optimize your brand for AI-driven search and discovery<\/strong>, and finally discover how to <strong>translate your marketing work into the financial language<\/strong> that earns executive buy-in and budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each session contains a piece of the puzzle \u2014 measurement, then strategy, then proof. Just a practical set of guidelines from real experts, designed for marketers who are accountable to results and need to show their work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gain the skills to not only get found in this new landscape, but to prove it&#8217;s working. Taken individually, each session is valuable. But combined, they form a complete skill set that connects data, discovery, and demonstrable ROI \u2014 all in one summer.<br><br><strong>Sessions Included:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ama.org\/events\/bootcamp\/google-analytics-bootcamp-june2026\/\">Google Analytics Bootcamp<\/a><\/strong> | June 2, 2026 (12:30 p.m.-4:00 p.m. CT, <em>includes 30 min break<\/em>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/the-future-of-seo-ai-and-lead-generation\/\">The Future of SEO, AI and Lead Generation<\/a><\/strong> | July 15, 2026 (10:00 a.m.-12:00 p.m. CT)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/moving-ai-from-task-efficiency-to-bottom-line-impact\/\">Moving AI from Task Efficiency to Bottom-Line Impact<\/a><\/strong> | August 6, 2026 (10:00 a.m.-12:00 p.m. CT)<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tSelect your quantity below to register\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tThe Modern Digital Marketing Stack: Analytics, AEO &amp; ROI (3 Part Series)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>750.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__regular-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>925.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>400.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__regular-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>550.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__quantity\">\n\t\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\tQty\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"product-purchase__input\">\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__minus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t&#8211;\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\t\t\ttype=\"number\"\n\t\t\t\t\t\t\t\t\t\tname=\"quantity[229784]\"\n\t\t\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__input\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__plus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"register now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color wp-elements-9ee7aec8f7cdb3356cdc569ab76424dd wp-block-paragraph\"><br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ama.org\/events\/bootcamp\/google-analytics-bootcamp-june2026\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Google-Analytics_Web-Card-620x466-1.png?w=620&#038;resize=620%2C466\" alt=\"\" class=\"wp-image-222076\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Google-Analytics_Web-Card-620x466-1.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Google-Analytics_Web-Card-620x466-1.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Google-Analytics_Web-Card-620x466-1.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Google-Analytics_Web-Card-620x466-1.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Google-Analytics_Web-Card-620x466-1.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Google-Analytics_Web-Card-620x466-1.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-grey-100-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/the-future-of-seo-ai-and-lead-generation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/SEO-AEO_Web-Card-620x466-1.png?w=620&#038;resize=620%2C466\" alt=\"\" class=\"wp-image-226093\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/SEO-AEO_Web-Card-620x466-1.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/SEO-AEO_Web-Card-620x466-1.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/SEO-AEO_Web-Card-620x466-1.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/SEO-AEO_Web-Card-620x466-1.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/SEO-AEO_Web-Card-620x466-1.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/SEO-AEO_Web-Card-620x466-1.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/moving-ai-from-task-efficiency-to-bottom-line-impact\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/AI-ROI_Web-Card-620x466-1.png?w=620&#038;resize=620%2C466\" alt=\"\" class=\"wp-image-229614\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/AI-ROI_Web-Card-620x466-1.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/AI-ROI_Web-Card-620x466-1.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/AI-ROI_Web-Card-620x466-1.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/AI-ROI_Web-Card-620x466-1.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/AI-ROI_Web-Card-620x466-1.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/AI-ROI_Web-Card-620x466-1.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Package Benefits<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Savings of up to $175<\/strong> across 3 key digital marketing courses<\/li>\n\n\n\n<li><strong>Access to session recordings and resources for three months<\/strong><\/li>\n\n\n\n<li><strong>Non-members can redeem a FREE 1 Year AMA Membership<\/strong> ($199 value)<\/li>\n\n\n\n<li><strong>7 total CEUs<\/strong> toward AMA&#8217;s PCM\u00ae certification<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?resize=620%2C466\" alt=\"\" class=\"wp-image-204546 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-training-backed-by-research\">Training Backed By Research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It\u2019s based on our research with more than 1,000 marketing professionals and academic leaders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-marketing-competency-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=\"https:\/\/myama.my.site.com\/s\/article\/AMA-Event-Policies\">AMA Event Policies<\/a><\/h4>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing skills for the AI Era This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure \u2192 optimize \u2192 prove results now that AI is influencing nearly every channel. Start this series by building true data literacy [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":229805,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[167264],"ama_event_type":[73263],"ama_topic_tax":[89,34,168663,54,167173,166104],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-229801","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_competency_model_tax-channels-technology","ama_event_type-virtual-training","ama_topic_tax-data-and-analytics","ama_topic_tax-digital-marketing","ama_topic_tax-google-analytics","ama_topic_tax-marketing-strategy","ama_topic_tax-proving-roi","ama_topic_tax-seo"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/Digital-Marketing-Series_Web-Hero-Blank_1360x550.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"training","label":"Virtual Training"},"event_date":"June 2 - August 6, 2026","event_location":"Campaign measurement, online visibility, and AI ROI are valuable skills often being built in isolation. Connect all three for a comprehensive advantage. (June, July, August)","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Modern Digital Marketing Stack: Analytics, AEO &amp; ROI (3 Part Series)<\/title>\n<meta name=\"description\" content=\"Measurement, visibility, and ROI are valuable skills often being built in isolation. Connect all three for a streamlined advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/virtual-training\/the-modern-marketing-stack-analytics-ai-visibility-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Modern Digital Marketing Stack: Analytics, AEO &amp; ROI (3 Part Series)\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing skills for the AI Era This three-part AMA training series is designed to take you on a progressive journey through the three skills\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/events\/virtual-training\/the-modern-marketing-stack-analytics-ai-visibility-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T20:44:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/Digital-Marketing-Series_Web-Hero-Blank_1360x550.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ama.org\/events\/virtual-training\/the-modern-marketing-stack-analytics-ai-visibility-roi\/\",\"url\":\"https:\/\/www.ama.org\/events\/virtual-training\/the-modern-marketing-stack-analytics-ai-visibility-roi\/\",\"name\":\"The Modern Digital Marketing Stack: Analytics, AEO &amp; ROI (3 Part Series)\",\"isPartOf\":{\"@id\":\"https:\/\/www.ama.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ama.org\/events\/virtual-training\/the-modern-marketing-stack-analytics-ai-visibility-roi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/events\/virtual-training\/the-modern-marketing-stack-analytics-ai-visibility-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/Digital-Marketing-Series_Web-Hero-Blank_1360x550.png?fit=1360%2C550\",\"datePublished\":\"2026-03-16T18:37:27+00:00\",\"dateModified\":\"2026-05-05T20:44:13+00:00\",\"description\":\"Measurement, visibility, and ROI are valuable skills often being built in isolation. 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