{"id":234318,"date":"2026-04-24T13:38:28","date_gmt":"2026-04-24T18:38:28","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=234318"},"modified":"2026-05-18T11:27:59","modified_gmt":"2026-05-18T16:27:59","slug":"summer-enrollment-marketing-strategies-for-higher-education","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/virtual-training\/summer-enrollment-marketing-strategies-for-higher-education\/","title":{"rendered":"Summer Enrollment Marketing Strategies for Higher Education"},"content":{"rendered":"\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-the-summer-squeeze-enrollment-marketing-strategies-to-hold-one-class-while-building-the-next\">The Summer Squeeze: Enrollment Marketing Strategies to Hold One Class While Building the Next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The summer months do not bring a lull in the enrollment cycle. In fact, it is one of its most consequential inflection points. Institutions are simultaneously responsible for reinforcing the decisions of deposited students while engaging the next incoming class to apply. This session reframes summer not as a handoff between cycles, but as a period of overlap that requires two distinct yet coordinated marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grounded in cognitive marketing, empathy-driven communication, and experience design, this workshop examines how institutions can effectively support two fundamentally different student mindsets at once: one seeking reassurance, belonging, and readiness; the other beginning to explore, question, and imagine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the session, we\u2019ll conduct an informal audit of traditional summer marketing communications and a journey map for each segment. Participants will learn how to align messaging, timing, and channels to meet these divergent needs without diluting impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong><em>Online | June 23, 2026 | 10:00 a.m. &#8211; 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Distinguish between the distinct needs, mindsets, and decision stages of the incoming class and the next recruiting class during the summer months.<\/li>\n\n\n\n<li>Evaluate enrollment communications through cognitive, emotional, and experience-design lenses rather than relying solely on a traditional funnel model.<\/li>\n\n\n\n<li>Identify common messaging and campaign breakdowns that occur when audiences are blended or when communications are not aligned with student readiness.<\/li>\n\n\n\n<li>Design strategies to unify the digital and in-person micromoments for each segment.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tSelect your quantity below to register\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tSummer Enrollment Marketing Strategies for Higher Education (June 2026)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>275.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>150.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__quantity\">\n\t\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\tQty\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"product-purchase__input\">\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__minus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t&#8211;\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\t\t\ttype=\"number\"\n\t\t\t\t\t\t\t\t\t\tname=\"quantity[234323]\"\n\t\t\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__input\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__plus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"register now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color wp-elements-c5d91983aa940381a3b7e64bc26d60eb wp-block-paragraph\"><em><strong>Purchase 3 or more tickets for your group or team and save 10%. <br><\/strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?resize=620%2C466\" alt=\"\" class=\"wp-image-204546 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-training-backed-by-research\">Training Backed By Research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It\u2019s based on our research with more than 1,000 marketing professionals and academic leaders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-marketing-competency-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=\"https:\/\/myama.my.site.com\/s\/article\/AMA-Event-Policies\">AMA Event Policies<\/a><\/h4>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>The Summer Squeeze: Enrollment Marketing Strategies to Hold One Class While Building the Next The summer months do not bring a lull in the enrollment cycle. In fact, it is one of its most consequential inflection points. Institutions are simultaneously responsible for reinforcing the decisions of deposited students while engaging the next incoming class to [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":234320,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[167255],"ama_event_type":[73263],"ama_topic_tax":[169144,46],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-234318","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_competency_model_tax-strategy-planning","ama_event_type-virtual-training","ama_topic_tax-enrollment-marketing","ama_topic_tax-higher-education"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/04\/Enrollment_Web-Hero-Blank_1360x550.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"training","label":"Virtual Training"},"event_date":"June 23, 2026 10:00 AM - 12:00 PM","event_location":"Support your incoming class and actively recruit the next one at the same time, without blending the messages. 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