{"id":234352,"date":"2026-04-24T17:05:10","date_gmt":"2026-04-24T22:05:10","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=234352"},"modified":"2026-05-26T09:00:00","modified_gmt":"2026-05-26T14:00:00","slug":"seamless-on-paper-fractured-in-practice-building-omnichannel-for-where-marketing-is-going-members-only","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/webinar\/seamless-on-paper-fractured-in-practice-building-omnichannel-for-where-marketing-is-going-members-only\/","title":{"rendered":"Seamless on Paper, Fractured in Practice: Building Omnichannel for Where Marketing Is Going (Members Only)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Omnichannel used to be a coordination challenge. Today it&#8217;s a moving target. AI is rewriting how customers discover and engage with brands. Third-party cookies are gone. Privacy regulations are tightening while personalization expectations keep rising. Marketers who have spent years building connected customer journeys are finding that the strategies they worked hard to get right are already being disrupted \u2014 and the next set of answers isn&#8217;t obvious yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this members-only webinar, academic researchers and industry practitioners will explore what it takes to build and evolve an omnichannel strategy in a landscape that won&#8217;t hold still. The conversation will move from the challenges practitioners are navigating today \u2014 measurement gaps, channel investment decisions, organizational alignment \u2014 to the questions that will define omnichannel marketing in the years ahead, including the role of AI, the future of identity resolution, and how to lead through uncertainty without waiting for perfect data. Attendees will leave with sharper frameworks for the decisions they&#8217;re already facing and a clearer view of where to focus next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Registering for the first time? <\/strong>Fill out your information. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Already registered for Members Only Webinar? <\/strong><\/strong>If you&#8217;ve forgotten your confirmation number click &#8220;Forgot Confirmation Number.&#8221; After inputting this number, click &#8220;Next&#8221; to select the new sessions you would like to register for. The calendar invites will appear in the &#8220;Add to Calendar&#8221; button after submitting your updated registration. <\/p>\n\n\n\n\n\t<div class=\"roleblock\" style=\"background-color: #f3f2ee;\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-training-is-exclusively-for-ama-members\">This Training is Exclusively for AMA Members<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/myama.my.site.com\/services\/oauth2\/authorize?response_type=code&amp;client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&amp;redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&amp;state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fwebinar%2Fseamless-on-paper-fractured-in-practice-building-omnichannel-for-where-marketing-is-going-members-only%2F&amp;__hstc=92629314.6a870f2ba426b824ac578a2593f367ab.1776720216782.1776720216782.1777068327899.2&amp;__hssc=92629314.1.1777068327899&amp;__hsfp=e717640da4d52e350cc4f2dd4f33fff4&amp;_gl=1*1rzxpmb*_gcl_au*MTAxOTM0NDgyNy4xNzczMDcxNjAw*_ga*MTUxODc0Mzc4NS4xNzQ5NDA2OTM0*_ga_VZ6FMZZPER*czE3NzcwNjgzMjYkbzIkZzAkdDE3NzcwNjgzMjYkajYwJGwwJGgw\">MEMBER LOGIN<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\">EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\t<\/div>\n\t\n\n\n<h2 id=\"h-speakers\" class=\"wp-block-heading\">Speakers<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-person\">\n\t\t\t<div class=\"person__img-wrapper\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/04\/markus-giesler_500x400.jpg?resize=284%2C213\" class=\"attachment-person-photo size-person-photo\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"person__content\">\n\t\t\t\t\t<h3 class=\"has-small-font-size\">Markus Giesler<\/h3>\n\t\t\t\t\t\t\t<p>Professor of Marketing, York University<\/p>\n\t\t\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-person\">\n\t\t\t<div class=\"person__img-wrapper\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/04\/Sriram_300x250.jpg?resize=284%2C213\" class=\"attachment-person-photo size-person-photo\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"person__content\">\n\t\t\t\t\t<h3 class=\"has-small-font-size\"><strong>S. Sriram<\/strong><\/h3>\n\t\t\t\t\t\t\t<p>Associate Dean for Graduate Programs &amp; Dwight F. Benton Professor of Marketing<br>University of Michigan<\/p>\n\t\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-person\">\n\t\t\t<div class=\"person__img-wrapper\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/04\/IMG_1480.jpg?resize=284%2C213\" class=\"attachment-person-photo size-person-photo\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"person__content\">\n\t\t\t\t\t<h3 class=\"has-small-font-size\">Marc Sirkin<\/h3>\n\t\t\t\t\t\t\t<p>Chief Growth Officer, Walk West<\/p>\n\t\t\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-person\">\n\t\t\t<div class=\"person__img-wrapper\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/11\/Bennie-F-Johnson_620x466.png?resize=284%2C213\" class=\"attachment-person-photo size-person-photo\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"person__content\">\n\t\t\t\t\t<h3 class=\"has-small-font-size\"><strong>Bennie F. Johnson<\/strong><\/h3>\n\t\t\t\t\t\t\t<p>CEO, American Marketing Association<br>(<em>Moderator<\/em>)<\/p>\n\t\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Omnichannel used to be a coordination challenge. Today it&#8217;s a moving target. AI is rewriting how customers discover and engage with brands. Third-party cookies are gone. Privacy regulations are tightening while personalization expectations keep rising. Marketers who have spent years building connected customer journeys are finding that the strategies they worked hard to get right [&hellip;]<\/p>\n","protected":false},"author":226828,"featured_media":168977,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[],"ama_event_type":[464],"ama_topic_tax":[],"ama_cost_tax":[165133],"ama_delivery_tax":[],"coauthors":[168606],"class_list":["post-234352","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_event_type-webinar","ama_cost_tax-free-for-members"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/09\/Member-Only-Webinar-Blank-Hero-1360x550-1.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Webinar"},"event_date":"May 28, 2026 12:00 PM - 1:00 PM","event_location":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seamless on Paper, Fractured in Practice: Building Omnichannel for Where Marketing Is Going (Members Only)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/webinar\/seamless-on-paper-fractured-in-practice-building-omnichannel-for-where-marketing-is-going-members-only\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seamless on Paper, Fractured in Practice: Building Omnichannel for Where Marketing Is Going (Members Only)\" \/>\n<meta property=\"og:description\" content=\"Omnichannel used to be a coordination challenge. 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