{"id":237048,"date":"2026-05-19T13:19:29","date_gmt":"2026-05-19T18:19:29","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=237048"},"modified":"2026-05-19T14:47:18","modified_gmt":"2026-05-19T19:47:18","slug":"foundations-of-creativity-innovation","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/","title":{"rendered":"Foundations of Creativity &amp; Innovation"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide is-style-default\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"3830\" height=\"2736\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/11\/pexels-rfstudio-3810788.jpg?fit=3830%2C2736&#038;resize=3830%2C2736\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"creative collaboration\" style=\"object-position: 17% 84%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-foundations-of-creativity-amp-innovation\">Foundations of Creativity &amp; Innovation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Examine how organizations handle new products, processes, and services, highlighting a set of innovation tools that can help organizations more effectively address the challenge of balancing creativity and value creation.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Beginner | 4 hours<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>$179 for non-members | $129 for members<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ama-product-purchase-button\">\n\n\t<div class=\"wp-block-buttons\">\n\n\t\t\n\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.ama.org\/checkout\/?add-to-cart&amp;quantity%5B237055%5D=1\">\n\t\t\t\t\tREGISTER NOW\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course also examines how organizations handle new products, processes, and services, highlighting a set of innovation tools that can help organizations more effectively address the challenge of balancing creativity and value creation.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n<div class=\"alert js-alert\" aria-visible=\"true\">\n\n\t\t<div class=\"alert__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.041 5.28c.31 0 .563.253.563.563v4.5a.562.562 0 0 1-1.125 0v-4.5c0-.31.252-.562.562-.562zm-.562 7.313c0-.31.252-.563.562-.563h.011a.562.562 0 0 1 0 1.125h-.01a.562.562 0 0 1-.563-.562z\" clip-rule=\"evenodd\" \/><\/svg>\t<\/div>\n\t\n\t\t<p class=\"alert__text\">\n\t\tYou will gain access to this course for 90 days from purchase date.\t<\/p>\n\t\n\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tRegister Now\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tFoundations of Creativity and Innovation (On-Demand)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>179.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__tooltip\">\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"product-purchase__tooltip-trigger\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tInfo\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.615 5.843c0 .31-.252.562-.563.562h-.01a.562.562 0 1 1 0-1.124h.01c.311 0 .563.252.563.562zm-.563 7.312a.562.562 0 0 1-.562-.562v-4.5a.562.562 0 0 1 1.125 0v4.5c0 .31-.252.562-.563.562z\" clip-rule=\"evenodd\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"tooltip-237055\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__tooltip-content\"\n\t\t\t\t\t\t\t\t\t\t\t\t\trole=\"tooltip\"\n\t\t\t\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\tAMA Members get best pricing for this training. Click on &#8220;Join AMA&#8221; at the top of the page to learn more.\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>129.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[237055]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"register now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe the basis of creativity<\/li>\n\n\n\n<li>Explain the uses of different creative tools<\/li>\n\n\n\n<li>Employ creative tools like reversal, random input, and mind mapping<\/li>\n\n\n\n<li>Describe the key characteristics of creativity<\/li>\n\n\n\n<li>Assess the issues surrounding the measurement of creativity<\/li>\n\n\n\n<li>Outline the key factors for an innovative organization<\/li>\n\n\n\n<li>Discuss the barriers to innovation<\/li>\n\n\n\n<li>Explain the differences between incremental, semi-radical, and radical innovation<\/li>\n\n\n\n<li>Describe internal innovation tools such as idea champions, idea incubators, and new venture teams<\/li>\n\n\n\n<li>Explain the process of moving from idea to commercialization<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-207989\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Unit (CEU)s to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ama.org\/ama-event-policies\/\">On-Demand Course Refund Policy<\/a><\/strong>: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"author":168509,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[167262],"ama_topic_tax":[169256,140,51],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[164987],"class_list":["post-237048","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_competency_model_tax-essential-capabilities","ama_topic_tax-creativity","ama_topic_tax-innovation","ama_topic_tax-marcom","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foundations of Creativity &amp; Innovation - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundations of Creativity &amp; Innovation\" \/>\n<meta property=\"og:description\" content=\"Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges. The course also examines how organizations handle new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T19:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/\",\"url\":\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/\",\"name\":\"Foundations of Creativity &amp; Innovation - American Marketing Association\",\"isPartOf\":{\"@id\":\"https:\/\/www.ama.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350\",\"datePublished\":\"2026-05-19T18:19:29+00:00\",\"dateModified\":\"2026-05-19T19:47:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#primaryimage\",\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350\",\"contentUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ama.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Courses\",\"item\":\"https:\/\/www.ama.org\/courses\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Foundations of Creativity &amp; Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ama.org\/#website\",\"url\":\"https:\/\/www.ama.org\/\",\"name\":\"American Marketing Association\",\"description\":\"The Essential Community for Marketers\",\"publisher\":{\"@id\":\"https:\/\/www.ama.org\/#organization\"},\"alternateName\":\"AMA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ama.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ama.org\/#organization\",\"name\":\"American Marketing Association\",\"alternateName\":\"AMA\",\"url\":\"https:\/\/www.ama.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ama.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118\",\"contentUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118\",\"width\":788,\"height\":118,\"caption\":\"American Marketing Association\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AmericanMarketing\/\",\"https:\/\/x.com\/ama_marketing\",\"https:\/\/www.linkedin.com\/company\/american-marketing-association\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Foundations of Creativity &amp; Innovation - American Marketing Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Foundations of Creativity &amp; Innovation","og_description":"Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges. The course also examines how organizations handle new [&hellip;]","og_url":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/","og_site_name":"American Marketing Association","article_publisher":"https:\/\/www.facebook.com\/AmericanMarketing\/","article_modified_time":"2026-05-19T19:47:18+00:00","og_image":[{"url":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350"}],"twitter_card":"summary_large_image","twitter_site":"@ama_marketing","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/","url":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/","name":"Foundations of Creativity &amp; Innovation - American Marketing Association","isPartOf":{"@id":"https:\/\/www.ama.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350","datePublished":"2026-05-19T18:19:29+00:00","dateModified":"2026-05-19T19:47:18+00:00","breadcrumb":{"@id":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#primaryimage","url":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350","contentUrl":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/4-CEUs.png?w=350"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ama.org\/on-demand\/foundations-of-creativity-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ama.org\/"},{"@type":"ListItem","position":2,"name":"Courses","item":"https:\/\/www.ama.org\/courses\/"},{"@type":"ListItem","position":3,"name":"Foundations of Creativity &amp; Innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.ama.org\/#website","url":"https:\/\/www.ama.org\/","name":"American Marketing Association","description":"The Essential Community for Marketers","publisher":{"@id":"https:\/\/www.ama.org\/#organization"},"alternateName":"AMA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ama.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ama.org\/#organization","name":"American Marketing Association","alternateName":"AMA","url":"https:\/\/www.ama.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ama.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118","contentUrl":"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118","width":788,"height":118,"caption":"American Marketing Association"},"image":{"@id":"https:\/\/www.ama.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AmericanMarketing\/","https:\/\/x.com\/ama_marketing","https:\/\/www.linkedin.com\/company\/american-marketing-association\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_courses\/237048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_courses"}],"about":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/types\/ama_courses"}],"author":[{"embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/users\/168509"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/comments?post=237048"}],"version-history":[{"count":7,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_courses\/237048\/revisions"}],"predecessor-version":[{"id":237093,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_courses\/237048\/revisions\/237093"}],"wp:attachment":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/media?parent=237048"}],"wp:term":[{"taxonomy":"ama_format_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_format_tax?post=237048"},{"taxonomy":"ama_cohort","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_cohort?post=237048"},{"taxonomy":"ama_competency_model_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_competency_model_tax?post=237048"},{"taxonomy":"ama_topic_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_topic_tax?post=237048"},{"taxonomy":"ama_cost_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_cost_tax?post=237048"},{"taxonomy":"ama_delivery_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_delivery_tax?post=237048"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/coauthors?post=237048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}