{"id":237171,"date":"2026-05-20T12:23:40","date_gmt":"2026-05-20T17:23:40","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=237171"},"modified":"2026-05-21T07:53:08","modified_gmt":"2026-05-21T12:53:08","slug":"ux-foundations-for-marketers-2-part-series","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/","title":{"rendered":"UX Foundations for Marketers (2-part series)"},"content":{"rendered":"\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<h2 id=\"h-turn-better-ux-into-better-marketing-results\" class=\"wp-block-heading\">Turn Better UX Into Better Marketing Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about, and advocate for, the end user at every stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No design background required. Just a willingness to look at your marketing results from a new angle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Part 1: August 20, 2026 | 10:00AM-12:00PM Central Time<br>Part 2: August 27, 2026 | 10:00AM-12:00PM Central Time<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tSelect your quantity to register\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tUX Foundations for Marketers (August 2026)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>475.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>300.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[237196]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Register\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><strong><em><strong>Purchase 3 or more tickets for your group or team and save 10%.<\/strong><\/em><\/strong><\/strong><br><br><strong><strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"h-two-live-sessions\" class=\"wp-block-heading\">Two Live Sessions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?resize=620%2C466\" alt=\"\" class=\"wp-image-121344\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h3 id=\"h-part-1-august-20\" class=\"wp-block-heading\">Part 1: August 20<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UX Foundations<\/strong><br>Dive deep into the foundational UX knowledge needed to identify what&#8217;s holding campaign performance back, allowing you to communicate more effectively with design and product teams, and advocate for changes that directly impact engagement, conversions, and ROI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?resize=620%2C466\" alt=\"\" class=\"wp-image-121345\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h3 id=\"h-part-2-august-27\" class=\"wp-block-heading\">Part 2: August 27<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UX Design Principles<\/strong> <br>Moves beyond awareness and into the frameworks, vocabulary, and design thinking skills to actively shape UX decisions driving measurable outcomes. From evaluating design quality to building the business case for accessibility improvements, you will gain the practical tools to connect UX strategy directly to marketing performance.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"h-who-will-benefit\" class=\"wp-block-heading\">Who Will Benefit?<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This foundational two-part course is designed for professionals who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are responsible for driving digital performance, customer engagement, and conversion outcomes.<\/li>\n\n\n\n<li>Collaborate with and\/or engage in design efforts with outsourced designers or with their own smaller in-house design team.<\/li>\n\n\n\n<li>Seek to achieve more user and business centric ROI outcomes via design for their products and websites.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"June-key-takeaways\" class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know exactly where UX fits into your digital strategy and where the gaps are costing you performance.<\/li>\n\n\n\n<li>Make a credible, data-informed case for UX investment, so you can influence design decisions and get stakeholder buy-in.<\/li>\n\n\n\n<li>Understand the finer details of UX strategy frameworks, audience targeting approaches, and prioritization methods.<\/li>\n\n\n\n<li>Connect digital experience analysis directly with marketing KPIs.<\/li>\n\n\n\n<li>Use proven behavioral principles to design and brief experiences that reduce friction, build trust, and convert more of the right users.<\/li>\n\n\n\n<li>Identify where your organization sits on the UX maturity curve and what to prioritize for the next step.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-4-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-115981\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-4-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-4-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-4-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-4-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-4-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-black-color has-text-color wp-block-paragraph\">Are you an <a href=\"https:\/\/ama.org\/pcm\" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Turn Better UX Into Better Marketing Results Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI. Across both [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":237193,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[167264],"ama_event_type":[245,73263],"ama_topic_tax":[32,54,73,169261],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-237171","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_competency_model_tax-channels-technology","ama_event_type-bootcamp","ama_event_type-virtual-training","ama_topic_tax-customer-experience","ama_topic_tax-marketing-strategy","ama_topic_tax-ux","ama_topic_tax-ux-2"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Event"},"event_date":"August 20-27, 2026","event_location":"Understand the fundamentals of UX and how to connect marketing performance, design thinking and accessibility standards to the real digital challenges you face every day. (Online | 2 Sessions)","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Foundations for Marketers (2-part series)<\/title>\n<meta name=\"description\" content=\"Understanding the foundations of UX and how to connect marketing performance, design thinking and accessibility standards to real challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Foundations for Marketers (2-part series)\" \/>\n<meta property=\"og:description\" content=\"ACCESS YOUR TRAININGTopic: UX for MarketersTime: Aug 20, 2026 10:00 AM Central Time (US and Canada)Every week on Thu, until Aug 27, 2026, 2\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T12:53:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/\",\"url\":\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/\",\"name\":\"UX Foundations for Marketers (2-part series)\",\"isPartOf\":{\"@id\":\"https:\/\/www.ama.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png?fit=1360%2C550\",\"datePublished\":\"2026-05-20T17:23:40+00:00\",\"dateModified\":\"2026-05-21T12:53:08+00:00\",\"description\":\"Understanding the foundations of UX and how to connect marketing performance, design thinking and accessibility standards to real challenges.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#primaryimage\",\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png?fit=1360%2C550\",\"contentUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png?fit=1360%2C550\",\"width\":1360,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ama.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/www.ama.org\/events\/%event-type%\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"UX Foundations for Marketers (2-part series)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ama.org\/#website\",\"url\":\"https:\/\/www.ama.org\/\",\"name\":\"American Marketing Association\",\"description\":\"The Essential Community for Marketers\",\"publisher\":{\"@id\":\"https:\/\/www.ama.org\/#organization\"},\"alternateName\":\"AMA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ama.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ama.org\/#organization\",\"name\":\"American Marketing Association\",\"alternateName\":\"AMA\",\"url\":\"https:\/\/www.ama.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ama.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118\",\"contentUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118\",\"width\":788,\"height\":118,\"caption\":\"American Marketing Association\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AmericanMarketing\/\",\"https:\/\/x.com\/ama_marketing\",\"https:\/\/www.linkedin.com\/company\/american-marketing-association\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"UX Foundations for Marketers (2-part series)","description":"Understanding the foundations of UX and how to connect marketing performance, design thinking and accessibility standards to real challenges.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/","og_locale":"en_US","og_type":"article","og_title":"UX Foundations for Marketers (2-part series)","og_description":"ACCESS YOUR TRAININGTopic: UX for MarketersTime: Aug 20, 2026 10:00 AM Central Time (US and Canada)Every week on Thu, until Aug 27, 2026, 2","og_url":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/","og_site_name":"American Marketing Association","article_publisher":"https:\/\/www.facebook.com\/AmericanMarketing\/","article_modified_time":"2026-05-21T12:53:08+00:00","og_image":[{"width":1360,"height":550,"url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ama_marketing","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/","url":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/","name":"UX Foundations for Marketers (2-part series)","isPartOf":{"@id":"https:\/\/www.ama.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#primaryimage"},"image":{"@id":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png?fit=1360%2C550","datePublished":"2026-05-20T17:23:40+00:00","dateModified":"2026-05-21T12:53:08+00:00","description":"Understanding the foundations of UX and how to connect marketing performance, design thinking and accessibility standards to real challenges.","breadcrumb":{"@id":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#primaryimage","url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png?fit=1360%2C550","contentUrl":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/UX-Foundations_Web-Hero-Blank_1360x550.png?fit=1360%2C550","width":1360,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/www.ama.org\/events\/bootcamp\/ux-foundations-for-marketers-2-part-series\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ama.org\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.ama.org\/events\/%event-type%\/"},{"@type":"ListItem","position":3,"name":"UX Foundations for Marketers (2-part series)"}]},{"@type":"WebSite","@id":"https:\/\/www.ama.org\/#website","url":"https:\/\/www.ama.org\/","name":"American Marketing Association","description":"The Essential Community for Marketers","publisher":{"@id":"https:\/\/www.ama.org\/#organization"},"alternateName":"AMA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ama.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ama.org\/#organization","name":"American Marketing Association","alternateName":"AMA","url":"https:\/\/www.ama.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ama.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118","contentUrl":"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/American-Marketing-Association-AMA-Logo-Blue.png?fit=788%2C118","width":788,"height":118,"caption":"American Marketing Association"},"image":{"@id":"https:\/\/www.ama.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AmericanMarketing\/","https:\/\/x.com\/ama_marketing","https:\/\/www.linkedin.com\/company\/american-marketing-association\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_event\/237171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_event"}],"about":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/types\/ama_event"}],"author":[{"embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/users\/168509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/media\/237193"}],"wp:attachment":[{"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/media?parent=237171"}],"wp:term":[{"taxonomy":"ama_format_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_format_tax?post=237171"},{"taxonomy":"ama_cohort","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_cohort?post=237171"},{"taxonomy":"ama_competency_model_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_competency_model_tax?post=237171"},{"taxonomy":"ama_event_type","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_event_type?post=237171"},{"taxonomy":"ama_topic_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_topic_tax?post=237171"},{"taxonomy":"ama_cost_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_cost_tax?post=237171"},{"taxonomy":"ama_delivery_tax","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/ama_delivery_tax?post=237171"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ama.org\/wp-json\/wp\/v2\/coauthors?post=237171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}