{"id":237218,"date":"2026-05-20T15:49:22","date_gmt":"2026-05-20T20:49:22","guid":{"rendered":"https:\/\/www.ama.org\/?p=237218"},"modified":"2026-05-20T15:49:24","modified_gmt":"2026-05-20T20:49:24","slug":"act-on-marketing-automation-and-ai-trends-report","status":"publish","type":"post","link":"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/","title":{"rendered":"Act-On Marketing Automation and AI Trends Report"},"content":{"rendered":"\n<h4 id=\"h-see-how-modern-marketing-teams-are-improving-efficiency-simplifying-technology-and-driving-better-results-with-fewer-resources\" class=\"wp-block-heading\">See how modern marketing teams are improving efficiency, simplifying technology, and driving better results with fewer resources.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s marketing teams are under pressure to generate stronger results with leaner teams and tighter budgets. In this new Act On Marketing Technology Insights report, based on survey data from more than 100 marketers, learn how B2B organizations are adapting their marketing automation strategies to improve performance and efficiency. Discover why ease of use now outweighs price and features when selecting a platform, how teams are simplifying their technology stacks, and which AI capabilities marketers value most. The report also explores key challenges around reporting, attribution, integrations, and proving ROI while offering practical insights into how teams are using automation to accomplish more with limited resources.<br><\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1&amp;sr=pp&amp;_t=pp:&amp;qf=w_actd07&amp;ch=\" download>Download<\/a>\n","protected":false},"excerpt":{"rendered":"<p>See how modern marketing teams are improving efficiency, simplifying technology, and driving better results with fewer resources. Today\u2019s marketing teams are under pressure to generate stronger results with leaner teams and tighter budgets. In this new Act On Marketing Technology Insights report, based on survey data from more than 100 marketers, learn how B2B organizations [&hellip;]<\/p>\n","protected":false},"author":146335,"featured_media":237219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","_jetpack_memberships_contains_paid_content":false,"sponsor_label":"sponsor","hide_title":[],"hide_author":["hide"]},"ama_format_tax":[165124],"ama_cohort":[],"ama_competency_model_tax":[],"ama_topic_tax":[165946,542,49443,54,166839],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164181],"class_list":["post-237218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","ama_article_type_tax-whitepaper","ama_format_tax-article","ama_topic_tax-ai","ama_topic_tax-white-paper","ama_topic_tax-marketing-automation","ama_topic_tax-marketing-strategy","ama_topic_tax-marketing-trends","ama_sponsor_tax-act-on"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/ActOn_Main-Image_1360x550_noButton.png?fit=1360%2C550","primary_term":{"term_id":82854,"name":"Whitepaper"},"post_format":{"slug":"read","label":"Article"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Act-On Marketing Automation and AI Trends Report<\/title>\n<meta name=\"description\" content=\"Act-On Marketing Automation and AI Trends Report - American Marketing Association\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Act-On Marketing Automation and AI Trends Report\" \/>\n<meta property=\"og:description\" content=\"See how modern marketing teams are improving efficiency, simplifying technology, and driving better results with fewer resources. Today\u2019s marketing teams\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T20:49:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T20:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/ActOn_Main-Image_1360x550_noButton.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jazmin Cruz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ama_marketing\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/\"},\"author\":{\"name\":\"Jazmin Cruz\",\"@id\":\"https:\/\/www.ama.org\/#\/schema\/person\/70de07c999e3dbe5a8468ef4eddbe8cf\"},\"headline\":\"Act-On Marketing Automation and AI Trends Report\",\"datePublished\":\"2026-05-20T20:49:22+00:00\",\"dateModified\":\"2026-05-20T20:49:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\/\/www.ama.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/ActOn_Main-Image_1360x550_noButton.png?fit=1360%2C550\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/\",\"url\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/\",\"name\":\"Act-On Marketing Automation and AI Trends Report\",\"isPartOf\":{\"@id\":\"https:\/\/www.ama.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/2026\/05\/20\/act-on-marketing-automation-and-ai-trends-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/ActOn_Main-Image_1360x550_noButton.png?fit=1360%2C550\",\"datePublished\":\"2026-05-20T20:49:22+00:00\",\"dateModified\":\"2026-05-20T20:49:24+00:00\",\"description\":\"Act-On Marketing Automation and AI Trends Report - 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