{"id":237878,"date":"2026-05-27T13:00:12","date_gmt":"2026-05-27T18:00:12","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=237878"},"modified":"2026-05-27T13:22:17","modified_gmt":"2026-05-27T18:22:17","slug":"build-a-brand-voice-that-scales","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/virtual-training\/build-a-brand-voice-that-scales\/","title":{"rendered":"Build a Brand Voice That Scales"},"content":{"rendered":"\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left wp-block-paragraph\">You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.<br><br>Learn to define your brand&#8217;s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you what you meant.<br><br>You&#8217;ll also learn how to audit existing content against your brand voice, adapt tone across channels without losing consistency, and keep your voice documentation relevant as your brand grows.<br><br><strong><em>October 6, 2026 | 10:00 a.m. &#8211; Noon CT<\/em><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-blue-900-color has-beige-100-background-color has-text-color has-background has-link-color wp-elements-e925c734960330996771d85babbffd60\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tSelect your quantity below to register\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tBuild a Brand Voice That Scales (Oct 2026)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>275.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>150.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__quantity\">\n\t\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\tQty\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"product-purchase__input\">\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__minus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t&#8211;\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\t\t\ttype=\"number\"\n\t\t\t\t\t\t\t\t\t\tname=\"quantity[237887]\"\n\t\t\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__input\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__plus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"register now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color wp-elements-fc30c210427a899b6a6dd089c7471169 wp-block-paragraph\"><br><em><strong>Purchase 3 or more tickets for your group or team and save 10%.<br><\/strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"key-takeaways\" class=\"wp-block-heading\">Who Should Attend?<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Content marketers, strategists, and editorial leads responsible for brand voice and messaging consistency.<\/li>\n\n\n\n<li>Brand and communications professionals defining or refining how their organization shows up across channels.<\/li>\n\n\n\n<li>Social media and digital marketers managing tone and voice across multiple platforms.<\/li>\n\n\n\n<li>Marketing leaders overseeing content quality, contributor networks, or agency relationships.<\/li>\n\n\n\n<li>Mid-level to senior marketers with teams, freelancers, or AI-assisted workflows to align.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"key-takeaways\" class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Identify the core elements of a differentiated and recognizable brand voice<\/li>\n\n\n\n<li>Define brand personality traits and translate them into actionable content guidance<\/li>\n\n\n\n<li>Create practical brand voice charts with clear messaging standards and examples<\/li>\n\n\n\n<li>Apply brand voice consistently across channels, formats, and contributors (including AI)<\/li>\n\n\n\n<li>Evaluate and refine brand voice documentation to support long-term content consistency and scalability<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/06\/AMA-PCM-2-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-125746\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/06\/AMA-PCM-2-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/06\/AMA-PCM-2-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/06\/AMA-PCM-2-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/06\/AMA-PCM-2-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/06\/AMA-PCM-2-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Are you an <a href=\"https:\/\/www.ama.org\/certifications\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?resize=620%2C466\" alt=\"\" class=\"wp-image-204546 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-training-backed-by-research\">Training Backed By Research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It\u2019s based on our research with more than 1,000 marketing professionals and academic leaders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-marketing-competency-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 id=\"ama-event-policies-and-faqs\" class=\"wp-block-heading\"><a href=\"https:\/\/myama.my.site.com\/s\/article\/AMA-Event-Policies\">AMA Event Policies<\/a><\/h4>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap. Learn to define your brand&#8217;s core personality traits, translate them into clear content standards, and build the kind of voice documentation [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":237884,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[167246],"ama_event_type":[73263],"ama_topic_tax":[169292,28,167175,30],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-237878","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_competency_model_tax-content-branding","ama_event_type-virtual-training","ama_topic_tax-brand-voice","ama_topic_tax-brand-and-branding","ama_topic_tax-content-and-branding","ama_topic_tax-content-marketing"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/05\/Brand-Voice_Web-Hero-Blank_1360x550.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"training","label":"Virtual Training"},"event_date":"October 6, 2026 10:00 AM - 12:00 PM","event_location":"Turn your brand's personality into clear, consistent content standards your whole team can follow. 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