1.0American Marketing Associationhttps://www.ama.orgFrancesca Sieloffhttps://www.ama.org/author/fsieloffama-org/rich600338<blockquote class="wp-embedded-content" data-secret="eyDcfMLJvJ"><a href="https://www.ama.org/on-demand/marketing-across-generations-millennials-gen-z/">Marketing Across Generations (Millennials/Gen Z)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ama.org/on-demand/marketing-across-generations-millennials-gen-z/embed/#?secret=eyDcfMLJvJ" width="600" height="338" title="“Marketing Across Generations (Millennials/Gen Z)” — American Marketing Association" data-secret="eyDcfMLJvJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.ama.org/wp-includes/js/wp-embed.min.js </script> This session will focus on understanding the deeper motivation and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset. Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on […]https://www.ama.org/wp-content/uploads/2023/06/AMA-PCM-2-CEU-Badge.png?w=350